ABSTRACT
This project is aimed at looking into “The Impact of Advertising on the Sales volume of Chicken Foods Industries Limited (CFIL). The primary aim is to show the effect of advertising on the sales volume of the product whereby creating awareness for the existing product. The Primary and Secondary Data were collected from various sources; this sources include the personal interview, questionnaire, text book, newspapers and consultation of official documents of Nigeria Chicken Foods Industries Limited. Data collected by questionnaire are presented in tabular form and analyzed using the likert scale method. Based on the findings it was observed that advertising has a great impact on the life of people concerning the product because without advertising there won’t be awareness that will make people know about these products. The conclusions drawn from this study is that the use of advertising to create, stimulate and remind customer is imperative to the sales of any Corporate Organization. Finally, it was recommended that prices of products should be fixed at a rate which the customers should be fixed at a rate which the customers can afford.
TABLE OF CONTENT
Cover pagei
Title pageii
Declarationiii
Approval pageiv
Dedicationv
Acknowledgementvi
Abstract vi
Table of Contentvii
Chapter One:
Introduction
1.1Background of the study1
1.2Statement of the Problem3
1.3Objectives of the study4
1.4Significance of the study4
1.5Research Question/Hypothesis5
1.6Scope of the study5
1.7Limitation of the study6
1.8Definition of Terms6
Chapter Two:
Literature Review
2.0Literature review7
2.1Introduction7
2.2What is advertising?7
2.3The Importance of advertising11
2.4Ethics in advertising14
2.5Advertising and similar studies17
2.6Economic argument on advertising19
2.7strength and weakness of advertising 20
Chapter Three:
Methodology
3.1Introduction23
3.2Research Design24
3.3Area of study24
3.4Population of the study25
3.5Sample size25
3.6Instruments of Data collection26
3.7Validation of the instrument 27
3.8Reliability of the instrument28
3.9Methods of Data Collection28
3.10Methods of data analysis29
Chapter Four:
Data presentation and Analysis
4.1Introduction30
4.2Characteristics of the respondents30
4.3Presentation of data and Analysis in tables33
4.4Summary of Findings36
4.5Discussion of Findings37
Chapter Five:
Summary, Conclusion and Recommendations
5.1Summary40
5.2Conclusion41
5.3Recommendations42
Bibliography44
Appendix45
LIST OF TABLES
Table i:Sex distribution
Table ii:Age Distribution
Table iii:Educational Qualification
Table iv:Length of service
Table v:Status
Table vi:Presentation of data analysis in tables