BACKGROUND TO THE STUDY
Marketing is the process by which companies determines what product and services may be of interest to customers, and the strategy to use in sales, communication and business development. Kotler and Armstrong (2000) see marketing as “a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others”.
Thus, the above definition represents social and managerial perspective of marketing while activities such as product development, research, communication, distribution, pricing and services are also among the various marketing activities.
However, the explosive growth in computer, telecommunication and information technology gave birth to contemporary marketing which has had a major impact on the way companies bring value to their customers. Customers now interact with their banks on-line and vice versa. Headquarter of banks now reach their various branches through the internet facility. In fact, large volume sharing of information resources is fast becoming a dominant feature in the business sphere.
Having the above peculiar
situation that exist in the business environment, this study will carryout a
comprehensive investigation on Information and Communication Technology (ICT)
appreciation in the Nigerian banking sector. The factors constraining such
utilization and the effectiveness of internet utilization in the Nigerian
banking services. Much as there is literature on the global experience of the
internet system, few detailed empirically based studies exist concerning
internet appreciation in
Although, some Nigerian companies have introduced some internet related business, few of these companies may have leveraged on their web presence to increase profitability, while others have just put up barely functional websites, without associated appreciable result (Osugwu 2b03).
It is on the record that
the electronic digital computer made its first entrance or appearance in
As assessment of the level
of success achieved by
Anonymous, U (2020). The Impact of E-Marketing in Nigerian Banking Industry (A Case Of United Bank For Africa - Uba Plc). Afribary.com: Retrieved December 04, 2020, from https://afribary.com/works/the-impact-of-e-marketing-in-nigerian-banking-industry-a-case-of-united-bank-for-africa-uba-plc
User, Anonymous. "The Impact of E-Marketing in Nigerian Banking Industry (A Case Of United Bank For Africa - Uba Plc)" Afribary.com. Afribary.com, 10 Sep. 2020, https://afribary.com/works/the-impact-of-e-marketing-in-nigerian-banking-industry-a-case-of-united-bank-for-africa-uba-plc . Accessed 04 Dec. 2020.
User, Anonymous. "The Impact of E-Marketing in Nigerian Banking Industry (A Case Of United Bank For Africa - Uba Plc)". Afribary.com, Afribary.com, 10 Sep. 2020. Web. 04 Dec. 2020. < https://afribary.com/works/the-impact-of-e-marketing-in-nigerian-banking-industry-a-case-of-united-bank-for-africa-uba-plc >.
User, Anonymous. "The Impact of E-Marketing in Nigerian Banking Industry (A Case Of United Bank For Africa - Uba Plc)" Afribary.com (2020). Accessed December 04, 2020. https://afribary.com/works/the-impact-of-e-marketing-in-nigerian-banking-industry-a-case-of-united-bank-for-africa-uba-plc