The Impact of Internal Environment on Marketing Organization (A Case Study of Shoprite Ilorin)

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ABSTRACT

The research works seek to indentify the impact of internal environment on marketing organization. (A case study of Shoprite) the main purpose of this research topic is take caution on the relevant to the marketing organization. In essence, marketing environment can be seen as the sum of the inter relationship business an between the marketers and the society management. The survival   of business organization depends on how people of market patronize a buy of products. Any organizations either profit oriented and provide product or service to satisfy the need. Business environment is divided into two; internal and external environment. The internal environment is all factor with the organization which an organization have control over it, while the external environment is all the factor outside the organization which an organization have little no control over it.0The purpose of this study is an attempt to find out the impact of all the factors outside the organization, which provide opportunities or pose threats to the organization. 

TABLE OF CONTENT

Title Page

Certification ii 

Dedication iii

Acknowledgement iv

Table of Content vi 

Abstract ix

CHAPTER ONE

INTRODUCTION

1.1 Background to the Study 1

1.2 Statement of Problems of the Study 2

1.3 Aims and Objectives of the Study 2

1.4 Significance of the Study 3

1.5 Scope of the Study 4

1.6 Limitation and Constraints to the Study 5

CHAPTER TWO

2.0 Literature Review 6

2.1 Introduction 6

2.2 Concept of Marketing 7

2.3 Impact of Internal Environment on Marketing

2.4 Concept of Internal Environment on Marketing 9

2.5 Product 11

2.6 Price 12

2.7 Promotion 13

2.8 Place or Distribution 14

2.9 The Internal Environment on 

Marketing Organization 17

CHAPTER THREE

3.0 Research Methodology 22

3.1 Research Design 22

3.2 Research Population and Sampling 23

3.3 Sample Size 23

3.4 Sample Selection 24 

CHAPTER FOUR

4.0 Data Presentation, and Analysis 

Summary Conclusion and Recommendation 25

4.1 Brief History of the Case Study 25

4.2 Data Presentation and Analysis 28

4.3 Summary 39

4.4 Conclusion 40 

4.5 Recommendation 41

References 42

Appendix 43

Questionnaire


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APA

Consults, E. (2022). The Impact of Internal Environment on Marketing Organization (A Case Study of Shoprite Ilorin). Afribary. Retrieved from https://afribary.com/works/the-impact-of-internal-environment-on-marketing-organization-a-case-study-of-shoprite-ilorin

MLA 8th

Consults, Education "The Impact of Internal Environment on Marketing Organization (A Case Study of Shoprite Ilorin)" Afribary. Afribary, 12 Jan. 2022, https://afribary.com/works/the-impact-of-internal-environment-on-marketing-organization-a-case-study-of-shoprite-ilorin. Accessed 27 Jan. 2022.

MLA7

Consults, Education . "The Impact of Internal Environment on Marketing Organization (A Case Study of Shoprite Ilorin)". Afribary, Afribary, 12 Jan. 2022. Web. 27 Jan. 2022. < https://afribary.com/works/the-impact-of-internal-environment-on-marketing-organization-a-case-study-of-shoprite-ilorin >.

Chicago

Consults, Education . "The Impact of Internal Environment on Marketing Organization (A Case Study of Shoprite Ilorin)" Afribary (2022). Accessed January 27, 2022. https://afribary.com/works/the-impact-of-internal-environment-on-marketing-organization-a-case-study-of-shoprite-ilorin