The Impact of Internal Environment on Marketing Organization (A Case Study of Shoprite Ilorin)

ABSTRACT

The research works seek to indentify the impact of internal environment on marketing organization. (A case study of Shoprite) the main purpose of this research topic is take caution on the relevant to the marketing organization. In essence, marketing environment can be seen as the sum of the inter relationship business an between the marketers and the society management. The survival   of business organization depends on how people of market patronize a buy of products. Any organizations either profit oriented and provide product or service to satisfy the need. Business environment is divided into two; internal and external environment. The internal environment is all factor with the organization which an organization have control over it, while the external environment is all the factor outside the organization which an organization have little no control over it.0The purpose of this study is an attempt to find out the impact of all the factors outside the organization, which provide opportunities or pose threats to the organization. 

TABLE OF CONTENT

Title Page

Certificationii 

Dedicationiii

Acknowledgement iv

Table of Contentvi 

Abstractix

CHAPTER ONE

INTRODUCTION

1.1Background to the Study1

1.2Statement of Problems of the Study2

1.3Aims and Objectives of the Study2

1.4Significance of the Study3

1.5 Scope of the Study4

1.6 Limitation and Constraints to the Study5

CHAPTER TWO

2.0 Literature Review6

2.1Introduction6

2.2 Concept of Marketing7

2.3Impact of Internal Environment on Marketing8 

2.4 Concept of Internal Environment on Marketing 9

2.5 Product11

2.6 Price12

2.7 Promotion13

2.8 Place or Distribution14

2.9 The Internal Environment on 

Marketing Organization 17

CHAPTER THREE

3.0Research Methodology22

3.1Research Design22

3.2Research Population and Sampling23

3.3Sample Size23

3.4Sample Selection24 

CHAPTER FOUR

4.0Data Presentation, and Analysis 

Summary Conclusion and Recommendation25

4.1Brief History of the Case Study25

4.2Data Presentation and Analysis28

4.3 Summary39

4.4 Conclusion40 

4.5Recommendation41

References42

Appendix43

Questionnaire