THE INFLUENCE OF SOCIAL MEDIA ON THE USE OF TRADITIONAL MASS MEDIA AMONG NIGERIAN YOUTHS

ABSTRACT

The influence of social media was examined and how it affects the usage of traditional mass media among youths. Also its effect on communication and socialization habit. Further more, the media relationship with its immediate audience, suggests that media weaken or delimit the audience capacity to act autonomously.

     This study considers the uses and gratification theory whose emphasis on the audience is active in reception of the media. Also it suggests no passitivity within the audience. This study combines both quantitative and qualitative methods of revealing the empirical data at the interpreted conclusion . 200 questionnaires were administered toward this study. Selected youths of Kwara state polytechnics were contacted to ascertain how they often make use of social media. Also it set to understand their attitude toward the social media and its impact on their lifestyle. The research work was intended to consider the influence of social media on the use of traditional mass media among youths of Nigeria. It however recommended that this study was able to expose various insight into the uses of social media by Nigerian youths. Also government policies should be employed so as to regulate any negative impact and enhance maximum benefits of the social media to the youths and the society. 

TABLE OF CONTENT

Title page                                                    i

Certification                                                ii

Dedication                                                  iii

Acknowledgment                                          iv-vi

Abstract                                                        vii

List of table                                                    viii

Table of content                                            ix-xii

CHAPER ONE 

INTRODUCTION

1.1 Background of the study 1-5

1.2 Research objectives                                           5-6

1.3 Research questions                                            6-7

1.4 Significance of the study                                     7-9

1.5 Scope of the study                                             9-10

1.6 Statement of the problem                                10-13

1.7 Operational definition of terms                        13-15

1.8   References                                                       16

CHAPTER TWO 

LITRATURE REVIEW

2.1 Mass media and the society                           17-18

2.2 Social media                                                   19-22

2.3 Relationship between mass and social media      23-24                                                        

2.4 Differences between social and mass media       25-27

2.5 Effect of social media on youth                        27-29

2.6 Uses of social media                                        29-31

THEORETICAL FRAME WORK

2.7   Social media theory                                       31-33

2.8 The emergence of social media                       33-37

2.9 Uses and gratification theory                           37-40

2.10 Marshall MCLuhan’s theory of globalization 40-43

CHAPTER THREE

RESEARCH METHODOLOGY AND PROCEDURES

3.1 Introduction                                               44-46

3.2 Population of the study                               46-47

3.3 Instrumentation                                          48-49

3.4 Validity and reliability of instrument           49

3.5 Data analysis procedure                              49-50

3.6 Data collected benefit                                   50-51

CHAPTER FOUR

DATA ANALYSIS AND RESULT PRESENTATION

4.1 Introduction                                                  52

4.2 Analysis of data                                             52-65

4.3 Summary of the finding                                  66

CHAPTER FIVE

SUMMARY, RECOMMENDATION AND CONCLUSION.

5.1 Summary                                                    67-71

5.2 Recommendations                               71-74

5.3 Conclusion                                          74-76

Reference                                            77-78

Appendix I                                           79

Appendix ii                                           80-84