THE MARKETING/DISTRIBUTION OF STULE FOOD IN ENUGU A CASE STUDY OF OGBETE MAIN MARKET

ABSTRACT

This project was on the marketing and distribution of stifle food in  Enugu metropolis was solely collected from consumers distributors book and various related literature. There were some interesting observations from the research study lacks of information within the market led to poor distribution and marketing of yam product the respondents agreed absolutely with this.
Also yam producers sell their produce mostly to the wholesalers and retailers at time they sell to the ultimate consumer but the other hand buy mostly from the retailers.

INTRODUCTION

    Today the mentioning of the word marketing has a lost of things and meaning to send to a layman. The word marketing has to be understood and interpreted by any layman as meaning the same thing as trading. It is in this view that we say that it starts before production and ends after consumption. We also talked about societal marketing concept, which puts the entire society into consideration when emphasizes on selling.
  In an attempt to define the marketing it is good to look at some definition given some authorities and professionals in the tied .It should also noted that these is the general accepted definition of marketing rather each person tries to look at marketing to the function performed by him.
Therefore we would not make mistake by saying that there are as many marketers.
According to Philip Kotler (1980) marketing is the human activity through exchange process. This definition has some key words as the operative words such as need wants and exchange need. This is defining as a state of felt. Deprivation in person.
Wants-Are The expression of human as they are shaped by a person culture and individual development. And wants must be meaningful to marketer.
Exchange- is obtaining a desire objective from some one offering in return to some thing of value.
Nwokoye (1981) define marketing as  the set of activates tat facilitate exchange transaction involving economic goods and service for the ultimate purpose of satisfying human needs. The activities here include product development production adding transportation storage promotion distribution and pricing etc.
              Ifezue (1990) define marking as a process which identifies anticipates and satisfies consumers need an wants through conception promotion mutual  exchange and physical distribution  of comic good services yet institute  of marketing London (1943) defined marketing as a management process which identifies anticipate and supplies consumers requirement efficiently and profitable form the above definitions one can look at the application of marketing knowledge to the marketing of yam. 

TABLE OF CONTENTS

Title Page
Approval page
Dedication
Acknowledgement                                                                                                                 
Abstract
Table o9f content

CHAPTER ONE
1.0 Introduction.
1.1  General background of the subject matter.
1.2  Problems Assorted with the subject matter.
1.3  Problems the study will be concerned with.
1.4 The importance of studying the area.
1.5 Definition of important terms
1.6 References.

CHAPTER TWO
2.6 Literature Review
2.1 The origin of the subject area.
2.2 School of thought within the project area
2.3 School of thought relevant to the problems.
2.4 Deferent method of studying the problem
2.5 Summary
2.6 References

CHAPTER THREE
2.0Conclusion
3.1 Data presentation
3.2 Analysis of Data
3.3 Recommendation
3.4 Conclusion
3.5 References
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APA

Pagli, D. (2018). THE MARKETING/DISTRIBUTION OF STULE FOOD IN ENUGU A CASE STUDY OF OGBETE MAIN MARKET. Afribary. Retrieved from https://afribary.com/works/the-marketing-distribution-of-stule-food-in-enugu-a-case-study-of-ogbete-main-market-6932

MLA 8th

Pagli, Don "THE MARKETING/DISTRIBUTION OF STULE FOOD IN ENUGU A CASE STUDY OF OGBETE MAIN MARKET" Afribary. Afribary, 29 Jan. 2018, https://afribary.com/works/the-marketing-distribution-of-stule-food-in-enugu-a-case-study-of-ogbete-main-market-6932. Accessed 24 May. 2024.

MLA7

Pagli, Don . "THE MARKETING/DISTRIBUTION OF STULE FOOD IN ENUGU A CASE STUDY OF OGBETE MAIN MARKET". Afribary, Afribary, 29 Jan. 2018. Web. 24 May. 2024. < https://afribary.com/works/the-marketing-distribution-of-stule-food-in-enugu-a-case-study-of-ogbete-main-market-6932 >.

Chicago

Pagli, Don . "THE MARKETING/DISTRIBUTION OF STULE FOOD IN ENUGU A CASE STUDY OF OGBETE MAIN MARKET" Afribary (2018). Accessed May 24, 2024. https://afribary.com/works/the-marketing-distribution-of-stule-food-in-enugu-a-case-study-of-ogbete-main-market-6932