TABLE OF CONTENTS
CERTIFICATION
DEDICATION
ACKNOWLEDGEMENT
TABLE OF CONTENTS
CHAPTER ONE:- INTRODUCTION
1.1Background to the study
1.2Statement of research problem
1.3Aim and objectives of the study
1.4Significance of the study
1.5Scope of the study
1.6Limitation and constrains to the study
CHAPTER TWO:- LITERATURE REVIEW
2.1Concept of marketing
2.2Marketing mix Variables
2.3Marketing philosophies
2.4Functions of marketing
2.5The Evolution of Bank in Nigeria
2.6Types of bank
2.7Functions of Bank
2.8The Role of Marketing in the Banking Industries
CHAPTER THREE:-RESEARCH METHODOLOGY
3.1Research design
3.2Definition of Population
3.3Data Collection Method
CHAPTER FOUR:- DATA PRESENTATION AND ANALYSIS
4.1Brief History of Case
4.2Data Presentation
4.3Data Analysis
CHAPTER FIVE:- SUMMARY, CONCLUSION AND RECOMMENDATION
5.1Summary findings
5.2Conclusion
5.3Recommendations
5.4Reference
5.5Appendix
Consults, E. (2021). The Relevance of Marketing to the Banking Industry (A Case Study of Uba Plc). Afribary. Retrieved from https://afribary.com/works/the-relevance-of-marketing-to-the-banking-industry-a-case-study-of-uba-plc
Consults, Education "The Relevance of Marketing to the Banking Industry (A Case Study of Uba Plc)" Afribary. Afribary, 19 Dec. 2021, https://afribary.com/works/the-relevance-of-marketing-to-the-banking-industry-a-case-study-of-uba-plc. Accessed 27 Jul. 2024.
Consults, Education . "The Relevance of Marketing to the Banking Industry (A Case Study of Uba Plc)". Afribary, Afribary, 19 Dec. 2021. Web. 27 Jul. 2024. < https://afribary.com/works/the-relevance-of-marketing-to-the-banking-industry-a-case-study-of-uba-plc >.
Consults, Education . "The Relevance of Marketing to the Banking Industry (A Case Study of Uba Plc)" Afribary (2021). Accessed July 27, 2024. https://afribary.com/works/the-relevance-of-marketing-to-the-banking-industry-a-case-study-of-uba-plc