The Relevance of Marketing to the Banking Industry (A Case Study of Uba Plc)

TABLE OF CONTENTS

CERTIFICATION 

DEDICATION 

ACKNOWLEDGEMENT 

TABLE OF CONTENTS

CHAPTER ONE:- INTRODUCTION 

1.1Background to the study 

1.2Statement of research  problem 

1.3Aim and objectives of the study 

1.4Significance of the study 

1.5Scope of the study 

1.6Limitation and constrains to the study 

CHAPTER TWO:- LITERATURE REVIEW 

2.1Concept of marketing 

2.2Marketing mix Variables 

2.3Marketing philosophies

2.4Functions of marketing 

2.5The Evolution of Bank in Nigeria 

2.6Types of bank 

2.7Functions of Bank

2.8The Role of Marketing in the Banking Industries 

CHAPTER THREE:-RESEARCH METHODOLOGY

3.1Research design

3.2Definition of Population 

3.3Data Collection Method 

CHAPTER FOUR:- DATA PRESENTATION AND ANALYSIS 

4.1Brief History of Case

4.2Data Presentation

4.3Data Analysis 

CHAPTER FIVE:- SUMMARY, CONCLUSION AND RECOMMENDATION  

5.1Summary findings 

5.2Conclusion 

5.3Recommendations 

5.4Reference 

5.5Appendix


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APA

Consults, E. (2021). The Relevance of Marketing to the Banking Industry (A Case Study of Uba Plc). Afribary. Retrieved from https://afribary.com/works/the-relevance-of-marketing-to-the-banking-industry-a-case-study-of-uba-plc

MLA 8th

Consults, Education "The Relevance of Marketing to the Banking Industry (A Case Study of Uba Plc)" Afribary. Afribary, 19 Dec. 2021, https://afribary.com/works/the-relevance-of-marketing-to-the-banking-industry-a-case-study-of-uba-plc. Accessed 25 Jun. 2024.

MLA7

Consults, Education . "The Relevance of Marketing to the Banking Industry (A Case Study of Uba Plc)". Afribary, Afribary, 19 Dec. 2021. Web. 25 Jun. 2024. < https://afribary.com/works/the-relevance-of-marketing-to-the-banking-industry-a-case-study-of-uba-plc >.

Chicago

Consults, Education . "The Relevance of Marketing to the Banking Industry (A Case Study of Uba Plc)" Afribary (2021). Accessed June 25, 2024. https://afribary.com/works/the-relevance-of-marketing-to-the-banking-industry-a-case-study-of-uba-plc

Document Details
Field: Marketing Type: Seminar 20 PAGES (5229 WORDS) (doc)