TABLE OF CONTENTS
CERTIFICATION
DEDICATION
ACKNOWLEDGEMENT
TABLE OF CONTENTS
CHAPTER ONE:- INTRODUCTION
1.1 Background to the study
1.2 Statement of research problem
1.3 Aim and objectives of the study
1.4 Significance of the study
1.5 Scope of the study
1.6 Limitation and constrains to the study
CHAPTER TWO:- LITERATURE REVIEW
2.1 Concept of marketing
2.2 Marketing mix Variables
2.3 Marketing philosophies
2.4 Functions of marketing
2.5 The Evolution of Bank in Nigeria
2.6 Types of bank
2.7 Functions of Bank
2.8 The Role of Marketing in the Banking Industries
CHAPTER THREE:-RESEARCH METHODOLOGY
3.1 Research design
3.2 Definition of Population
3.3 Data Collection Method
CHAPTER FOUR:- DATA PRESENTATION AND ANALYSIS
4.1 Brief History of Case
4.2 Data Presentation
4.3 Data Analysis
CHAPTER FIVE:- SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary findings
5.2 Conclusion
5.3 Recommendations
5.4 Reference
5.5 Appendix
Consults, E. (2022). THE RELEVANCE OF MARKETING TO THE BANKING INDUSTRY (A case study of UBA PLC). Afribary. Retrieved from https://afribary.com/works/the-relevance-of-marketing-to-the-banking-industry-a-case-study-of-uba-plc-4
Consults, Education "THE RELEVANCE OF MARKETING TO THE BANKING INDUSTRY (A case study of UBA PLC)" Afribary. Afribary, 11 Aug. 2022, https://afribary.com/works/the-relevance-of-marketing-to-the-banking-industry-a-case-study-of-uba-plc-4. Accessed 26 Dec. 2024.
Consults, Education . "THE RELEVANCE OF MARKETING TO THE BANKING INDUSTRY (A case study of UBA PLC)". Afribary, Afribary, 11 Aug. 2022. Web. 26 Dec. 2024. < https://afribary.com/works/the-relevance-of-marketing-to-the-banking-industry-a-case-study-of-uba-plc-4 >.
Consults, Education . "THE RELEVANCE OF MARKETING TO THE BANKING INDUSTRY (A case study of UBA PLC)" Afribary (2022). Accessed December 26, 2024. https://afribary.com/works/the-relevance-of-marketing-to-the-banking-industry-a-case-study-of-uba-plc-4