The Role of Advertisement in The Development of the Hospitality Industry. A Case Study of Lake Victora Hotel

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TABLE OF CONTENTS

DECLARATION

APPROVAL ii

DEDICATION

ACKNOWLEDGEMENT iv

TABLE OF CONTENTS v

LIST OF TABLES

LIST OF FIGURES

CHAPTER ONE 1

INTRODUCATION 1

1.0 Introduction 1

1.1 Background of the study 1

1.3 Purpose of the Study 5

1 .4 Research Objectives 5

1.5 Research Questions 5

1.6 Scope of the study 5

1.6.2 Geographic scope 6

1.6.3 Time scope 6

1.7 Significance of the study 6

1.8 The structure of the report 6

CHAPTER TWO 7

LITERATURE REVIEW 7

2.0 Introduction 7

2.1 The concept of Advertisement 7

2.2 The forms of advertisement used by Lake Victoria Hotel 8

2.3 The importance of advertisement in Lake Victoria Hotel Uganda 12

CHAPTER THREE RESEARCH METHODOLOGY 16

3.0 Introduction 16

3.1 Research Design 16

3.2 Study population 16

3.3 Sample size 16

3.5 Research Instruments 17

3.5.1 Questionnaire 17

3.5.2 Published Reports 18

V

3.5.3 Observation .18

3.6 Data collection Methods 18

3.7 Data Processing, Analysis and Presentation 19

3.7,1 Data processing 19

3.7.2 Data Analysis 19

3.8 Ethical Consideration 19

3.9 Limitations of the Study 20

CHAPTER FOUR 21

PRESENTATION, INTERPRETATION AND ANALYSIS OF FINDINGS 21

4.0 Introduction 21

4.1 Descriptive Characteristics of Respondents 21

4.1.1 Respondents Gender 21

4.1.2 Age Structure of the Respondents 22

4.1.3 Level of Education of the Respondents 23

4.1.4 Working Experience 23

4.2 The forms of advertisement used by lake Victoria hotel 24

4.3 Factors affecting advertising in Lake Victoria Hotel 25

4.4 Importance of advertising in Lake Victoria hotel 27

CHAPTER FIVE 29

DISCUSSION, CONCLUSION AND RECOMMENDATIONS 29

5.0 Introduction 29

5.1 Discussion of the Findings 29

5.1.1 Findings on the forms of advertisement used by Lake Victoria Hotel 29

5.1.2 Findings on Factors affecting advertising in Lake Victoria Hotel 30

5.1.3 Findings on Importance of advertising in Lake Victoria hotel 30

5,2 CONCLUSION 31

5.4. Recommendations 32

REFERENCES

APPENDICES 36

APPENDIX I: QUESTIONNAIRE FOR RESPONDENTS 36

SECTION C: FACTORS AFFECTING ADVERTISING IN LAKE VICTORIA HOTEL 38

CHAPTER ONE INTRODUCATION 1.0 Introduction. This chapter covered the background of the study, statement of the problem, broad Objectives of the study, specific objectives of the study, research questions, and scope of the study, significance of the study, limitation and the structure of the report. 1.1 Background of the study Globally, The hotel industry is one of the main sub-sectors of tourism and Cunha (2003) believes that the hotel industry was one of the in the principal motives for the development and growth of tourism, which has led to increased number of establishments hoteliers, respective size and organizational complexity (Quintas, 1998). Also the national hotel accompanied the growth of international hospitality thus becoming in the activity with the highest weight among all activities covered by the national tourism. Lima (2003) saw the first hotel units were managed by the owners, in the case of purely family business with management by the owner’s family managed this, often seen as the first stage of development of hotel management. The development of the hotel business and management skills helped to create a set of techniques that together gave rise to the so-called “Hotel Management”, becoming management with greater complexity and professionalism (Werner, 2004). The evolution of the hotel management made the hotel units to raise their greater concern with issues of image, promotion, service quality and customer satisfaction therefore was unable to marketing play an important role in guiding the market (Teare, 1998). Thus, Lambin (2000) feels that marketing and promotion are sufficiently important for the hotel it was necessary to develop techniques and strategies for promoting able to reach markets products and hotel services (Jenkins, 0. H. 2009).

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APA

Frontiers, E. & JOAN, N (2022). The Role of Advertisement in The Development of the Hospitality Industry. A Case Study of Lake Victora Hotel. Afribary. Retrieved from https://afribary.com/works/the-role-of-advertisement-in-the-development-of-the-hospitality-industry-a-case-study-of-lake-victora-hotel

MLA 8th

Frontiers, Edu, and NALUGO JOAN "The Role of Advertisement in The Development of the Hospitality Industry. A Case Study of Lake Victora Hotel" Afribary. Afribary, 22 Aug. 2022, https://afribary.com/works/the-role-of-advertisement-in-the-development-of-the-hospitality-industry-a-case-study-of-lake-victora-hotel. Accessed 29 Sep. 2022.

MLA7

Frontiers, Edu, and NALUGO JOAN . "The Role of Advertisement in The Development of the Hospitality Industry. A Case Study of Lake Victora Hotel". Afribary, Afribary, 22 Aug. 2022. Web. 29 Sep. 2022. < https://afribary.com/works/the-role-of-advertisement-in-the-development-of-the-hospitality-industry-a-case-study-of-lake-victora-hotel >.

Chicago

Frontiers, Edu and JOAN, NALUGO . "The Role of Advertisement in The Development of the Hospitality Industry. A Case Study of Lake Victora Hotel" Afribary (2022). Accessed September 29, 2022. https://afribary.com/works/the-role-of-advertisement-in-the-development-of-the-hospitality-industry-a-case-study-of-lake-victora-hotel