The Role of Radio Advertising on the Marketing of Goods and Services in Kwara State. (A Case Study of Kwara State Broadcasting Corporation Radio Kwara State)

 

TABLE OF CONTENTS

Title Page

Certification

Dedication

Acknowledgement

Table of contents

CHAPTER ONE

1.0  Introduction

1.1  Background of the Study

1.2  State of the problem

1.3  Aims and Objectives of the Study

1.4  Significance of the Study

1.5  Scope of the Study

1.6  Limitations and Constraints to the Study

CHAPTER TWO

2.0  Literature Review

2.1  Meaning of Advertising

2.2  Types of Advertising

2.3  Meaning of Radio Advertisement

2.4  Types of Radio Advertisement

2.5  Important of Radio Advertisement

2.6  Ways and Styles of Writing Radio Advertisement

2.7  Goods and Services Advertisement

2.8  Effectiveness of Radio Advertisement

2.9  Formulation of Hypothesis

CHAPTER THREE

3.0  Research Methodology

3.1  Population of the Study

3.2  Method of Gathering Information

3.3  Data Treatment Techniques

3.4  Sources of Data to be collected

3.5  Administration of Questionnaire

CHAPTER FOUR

4.0  Summary

4.1  Conclusion

4.2  Recommendation

Reference

CHAPTER ONE

1.0  INTRODUCTION

Advertisement definitions are numerous as the number of advertisement we have on our mass media. If you ask the question “What is advertising”? The commercial you saw or heard last readily comes to mind.

The topic of the research work is “The Role of Radio Advertisement on the Marketing of Goods and Services in Kwara State, in essence, we would be talking about the role of radio advertisement plays in the marketing of goods and services in the country and in Kwara State in particular. Radio is a source of communication that serves as a link between the producer and the consumers. Such a link includes informing and persuading the consumers about the introduction of new products or an existing one into the market.