The sales promotion management and organizational performance. A case study of Guinness Nigeria Plc Benin City, Edo State

ABSTRACT

The study is a descriptive survey designed to examine sales promotion management and organizational performance.

A total of sixty-five respondents were selected from Guinness Nigeria Plc in Benin City,Edo State to form a sample size.

A test and retest method was used to determine the reliability of the questionnaire items.

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APA

Adeniji, A. (2018). The sales promotion management and organizational performance. A case study of Guinness Nigeria Plc Benin City, Edo State. Afribary. Retrieved from https://afribary.com/works/the-sales-promotion-management-and-organizational-performance-85

MLA 8th

Adeniji, Adewale "The sales promotion management and organizational performance. A case study of Guinness Nigeria Plc Benin City, Edo State" Afribary. Afribary, 29 Jan. 2018, https://afribary.com/works/the-sales-promotion-management-and-organizational-performance-85. Accessed 17 May. 2024.

MLA7

Adeniji, Adewale . "The sales promotion management and organizational performance. A case study of Guinness Nigeria Plc Benin City, Edo State". Afribary, Afribary, 29 Jan. 2018. Web. 17 May. 2024. < https://afribary.com/works/the-sales-promotion-management-and-organizational-performance-85 >.

Chicago

Adeniji, Adewale . "The sales promotion management and organizational performance. A case study of Guinness Nigeria Plc Benin City, Edo State" Afribary (2018). Accessed May 17, 2024. https://afribary.com/works/the-sales-promotion-management-and-organizational-performance-85

The sales promotion management and organizational performance. A case study of Guinness Nigeria Plc Benin City, Edo State

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