The Significance of Promotion in Business Organization (A Case Study of Nestle Food Company Limited)

TABLE OF CONTENTS

CHAPTER ONE

1.1       INTRODUCTION OF THE STUDY

1.2       OBJECTIVES OF THE STUDY

1.3       SCOPE OF THE STUDY

1.4       SIGNIFICANCE OF THE STUDY

1.5       LIMITATIONS OF THE STUDY

CHAPTER TWO:  LITERATURE REVIEW

2.1       MEANING OF PROMOTION

2.2       PROMOTIONAL TOOLS

2.3       IMPORTANCE OF PROMOTION TO BUSINESS ORGANIZATION

CHAPTER THREE:   RESEARCH METHODOLOGY

3.1       RESEARCH POPUATION AND SAMPLE

3.2       RESEARCH DESIGN

3.3       DATA COLLECTION INSTRUMENTS

3.4       ADMINISTRATION  OF THE INSTRUMENTS

3.5       METHOD OF DATA ANALYSIS

CHAPTER FOUR

4.1       BRIEF PROMOTIONAL HISTORY OF NESTLE FOOD COMPANY

4.2       THE NEED FOR PROMOTION IN NESTLE FOOD COMPANY

4.3       PROMOTIONAL TOOLS EMPLOYED BY NESTLE FOOD COMPANY

4.4       SIGNIFICANCE OF PROMOTION TO NESTLE FOOD COMPANY

4.5       PROBLEMS OF PROMOTION IN NESTLE FOOD COMPANY

CHAPTER FIVE

5.1       SUMMARY

5.2       RECOMMENDATION

5.3       CONCLUSION

5.4       REFERENCES

CHAPTER ONE

1.1      INTRODUCTION OF THE STUDY

The concept of promotion of a particular product or service by a firm or organization is to create awareness of the product or service in order to promote the sales of the product. Business activities all over the world, whether those engaged in production of goods or those that render services, all have objectives to achieve that is, how their products or services get known to the consumer, this is done through promotion.

    Promotion is any communication activity whose purpose is to move forward a product or service and an idea on where to get the product or services. Promotion provides the stimulus upon which sales progress is based on. Without promotion, business remain stagnant, therefore , wealth and expansion  of any business comes from promotion, equally any expansion on introducing promotion, equally any emphasis on introducing promotion to business also parallel with sales and expansion of the business. Through promotion, an organization attempts to influence the sales of its products or services by increasing the quality, the price or a contribution of both to enhance its public image. Businessmen know that if a better product is produced, customers will take special pain to inform themselves of its want – satisfying attributes and where it can be purchased, hence the need for effective and efficient promotion.