The research’s main objective was to study how sungura musicians at Diamond Studios
engage in music business, tracing the challenges that hinder the development of music
business and find in possible ways to alleviate these challenges for the benefit of sungura
musicians at Diamond Studios and the music industry respectively. To gather data, I used
questionnaires, observation guide and interviews as research tools and also a purposive
sampling to select the respondents. It was noted in this research that, Diamond Studios has
played a pivotal role in assisting many sungura musicians with positive business contracts. I
have managed to highlight that, financial instability, piracy, and inadequate recourses to run
music business are some of the challenges that are being faced by sungura musicians. On the
other hand, there is need for a firm business partnership between sungura musicians and the
record label. The sungura musicians are encouraged to comply with what Diamond Studios is
advocating as for the music business to grow. Also strategies like effective marketing and
mass productions are mentioned in this research as a way to curb piracy. This research
recommends the government to establish policies that are favourable to musicians and
promote music business.
SSA, R (2021). The Study Of The Sungura Musicians At Diamond Studios: Challenges And Proposals.. Afribary.com: Retrieved May 10, 2021, from https://afribary.com/works/the-study-of-the-sungura-musicians-at-diamond-studios-challenges-and-proposals
Research, SSA. "The Study Of The Sungura Musicians At Diamond Studios: Challenges And Proposals." Afribary.com. Afribary.com, 02 May. 2021, https://afribary.com/works/the-study-of-the-sungura-musicians-at-diamond-studios-challenges-and-proposals . Accessed 10 May. 2021.
Research, SSA. "The Study Of The Sungura Musicians At Diamond Studios: Challenges And Proposals.". Afribary.com, Afribary.com, 02 May. 2021. Web. 10 May. 2021. < https://afribary.com/works/the-study-of-the-sungura-musicians-at-diamond-studios-challenges-and-proposals >.
Research, SSA. "The Study Of The Sungura Musicians At Diamond Studios: Challenges And Proposals." Afribary.com (2021). Accessed May 10, 2021. https://afribary.com/works/the-study-of-the-sungura-musicians-at-diamond-studios-challenges-and-proposals