USE OF INTEMPERATE LANGUAGE FOR POLITICAL BROADCASTS: A STUDY OF 2016 ELECTION WITHIN TAMALE METROPOLIS OF NORTHERN REGION OF GHANA

Studies have shown in Ghana that the mass media often serve as platforms for the use of intemperate language during political broadcasts. This study examined the implications of the use of intemperate language on radio during political broadcasts within the Tamale Metropolis. It aims at assessing the extent to which radio contributors in the Tamale Metropolis use intemperate language during political broadcasts. Using a mixed research design, primary data were obtained from radio Listener Groups, editors and discussants, regulatory bodies, serial callers and party communicators. Data were collected using interviews, focus group discussions, questionnaire and content analysis. The results indicated that, radio stations in the Tamale Metropolis use intemperate language during political broadcasts. Intemperate language used included; unsubstantiated allegations, insulting and offensive comments, and remarks endorsing violence, divisive comments and tribal slurs. Furthermore, the study revealed respondents’ and key informants awareness of the fact that, intemperate language is used during political broadcasts in the Tamale Metropolis. Indeed, radio stations in the Tamale Metropolis face some challenges in their attempt to curb the use of intemperate language during political broadcasts. The study recommends that, the Ghana Independent Broadcasters Association (GIBA) and the National Media Commission (NMC) should ensure that punitive measures are meted out to those who use intemperate language on radio during political broadcasts. It is further recommended that, there be organization of decent language usage workshops for both media and the citizenry to help curb the indecent expressions on our airwaves during political broadcasts.