ABSTRACT A lot has been done to show the socio-economic and political issues affecting the Southern and East African societies up to the present day through various forms of media. The aim of this study is interrogate the site of social media video clips as social commentary in Southern Africa and East Africa and the main objectives is to identify the themes as well as interrogate how the themes were effectively interrogated the other objectives was to identify the techniques used to convey...
ABSTRACT The research presents an analysis of the impact of social media as an instrument of promoting democratic governance in Zimbabwe during the period 2013-2016. Social media is a young phenomenon which has influenced the political, socio-economic sphere in the world. The background of the study gives a chronological history of social media in Zimbabwe. Social media websites such as facebook,twitter,youtube and various online blogs have arguably given a voice to individuals that would not...
Abstract In this era of Internet of Things (IoT), new technology innovations are constantly introduced globally however with less developed countries adopting these innovations and ways of doing things at a later stage. This research focuses on one of these innovations which is the use of social media by businesses as an advertising platform for products and services. Various types of businesses in Zimbabwe are embracing this concept of social media advertising but lacking the knowledge on th...
ABSTRACT With the increase of people and usage of social media platforms intensification, so does the need for crisis management communication. This research focuses on how ZANU PF uses social media to control its Factional crisis post the Joyce Mujuru eras focusing on Twitter and Facebook as platforms for their public relations response to the political damaging series of events the party experienced from 2015-2016. Additionally, the study looks at how the social media users used Facebook an...
Abstract The main aim of the research is to examine the dynamics of using social media as a source for news in mainstream media. The research will also seek to highlight the potential threat to journalists‟ ethics such as objectivity, bias and fairness as a result of sourcing out information from various social media platforms such as Facebook pages, Twitter, Instagram and Whatsapp. The use of social media as a source for news by mainstream media newspapers especially those operating from t...
ABSTRACT The researcher was motivated into conducting this research study by the need to know and understand the effects of social media on customer purchase decisions. The objectives of the study were to establish the influence of digital consumer interaction on need recognition, to investigate the effect of electronic word of mouth on information search, to investigate the effect of product attributes on evaluation of alternatives and to assess the extent to which brand online communities c...
ABSTRACT The development of social networks has transformed the communication landscape; companies are no longer co-creators of marketing information as consumers have been empowered to share their experiences with several online peers. After an economic melt-down, several financial service companies operating in Zimbabwe are facing hardships in regaining customer’s confidence and this has engendered transitory investments as well as under-capitalisation. This study aims to determine the in...
INTRODUCTION Jumai.com is a Nigerian electronic commerce form that provides services in a wide range around the country and across the country (Latchem, 2017). It is a licensed recognized online platform by the federal government which has impacted the general society and the business arena. Piloted research on the application and practice of information technology system in the organization in assisting strategies of the business shows that Jumia Nigeria associates its business proficiencies...
ABSTRACT The study assesses the impact of social media, as a communication tool, its efficacy and the paradigm change it has brought to the communication process in Namibia. Using a qualitative method in the form of a case study, the researcher focuses on Namibia‟s socio-political movement, the Affirmative Repositioning Movement (ARM) to predict the impact of social media in Namibia, particularly Facebook. ARM is a youth driven movement which put immense pressure on the Government of Namibi...
ABSTRACT Social media provides a virtual network place where individual and organisations are able to enjoy and express their opinions, exchange opinions, distribute and control messages anywhere anytime. The use of SM has aided an exceptional growth in the way people interact with each other and do business. Unlike the traditional advertising tools of marketing communications, SM platforms, allow consumers to make inputs into the brand messages displayed by various companies, making SM a mo...
ABSTRACT The study aimed at assessing on the use of social media in improving Tanzania‟s foreign relations, using Tanzania‟s Ministry of Foreign Affairs and East African Cooperation (TMFAEAC) as a case study. Objectively, the study determined the level of awareness among the employees of TMFAEAC on the use of social media for improving Tanzania foreign relations, identified the ways social media are used for political benefit for Tanzania foreign relations, explored the extent of use of ...
ABSTRACT The purpose of this study was to investigate the influence of using social media networks on students’ academic performance at the University of Dodoma. Specifically, the study was geared to investigate the extent to which the university students have knowledge on the use of social media in academic activities, examine the impacts of the use of social media on students’ academic performance and identify the strategies for enhancing the use of social media on students’ academic...
Abstract The purpose of this study was to establish if the people who have 'liked' the NAMPOL Facebook page found the page useful from the purview of police-community relations; to determine if there is a difference in perception of police-community relations between those who have “liked” the page and those who have not liked the page; to determine if demographic variables impacted respondents' views on interactivity and engagement of NAMPOL's Facebook page. The study involved a survey ...
Abstract The use of social media in learning and teaching has become a popular concept in this modern day of internet and a technological society. Many researchers have made efforts to prove the applicability of internet-based technologies in education as well their influence on the educational outcomes. As social media sites continue to grow in popularity, it remains the premise that technology is a vital part in today’s learners’ success equation. This study examined Grade 11 Geography...
Abstract: The South African post-apartheid Black youth—popularly known as the ‗Born Frees‘— have been stereotyped politically apathetic. But there are yet empirical studies to prove that these youth are really perpetually averse to political participation, even in their universities, especially with emergence of social media that provide digital space for social and political engagements. With the specific attention on Black students of the Mafikeng campus of North-West University, So...