ABSTRACT
This study is a result of an investigation done in order to do an analysis of written
language on vehicles in Tanzania, particularly daladala sayings in Mwanza region.
The force behind conducting this study is different attitudes among people in the
society towards car inscriptions/slogan.
The study employed descriptive research design where data was collected through
observation, interview and Focus Group Discusion (FGD). Informants were obtained
through simple random sampling technique in sampling exercise.
The study was guided by two objectives which are: identification of meaning and
theme of daladala sayings and assessing people‟s awareness on the impact of
messages delivered by daladala sayings to their societal development. The
theoretical and empirical literature were surveyed in order to have a clue of what
others have found in relation to the study.
Data was analysed by Critical Discourse Analysis (CDA) Theory which views
language as social practice, meaning that social practices mediated through language
and language is used as a form of social action. The analysis employed all three
models of the theory which are interpretation, description and explanation.
The findings of the study have indicated that the themes of car inscription cut across
all spheres of human life which are economic, social, cultural, religion, health,
historical and political.
The study provides two kinds of recommandations which are recommendation for
action and recommandations for further study.
MBALIZI, E (2021). Analysis Of Written Language On Vehicles In Tanzania: A Case Of Daladala Sayings In Mwanza Region. Afribary. Retrieved from https://afribary.com/works/analysis-of-written-language-on-vehicles-in-tanzania-a-case-of-daladala-sayings-in-mwanza-region
MBALIZI, EMMANUEL "Analysis Of Written Language On Vehicles In Tanzania: A Case Of Daladala Sayings In Mwanza Region" Afribary. Afribary, 26 Apr. 2021, https://afribary.com/works/analysis-of-written-language-on-vehicles-in-tanzania-a-case-of-daladala-sayings-in-mwanza-region. Accessed 30 Nov. 2024.
MBALIZI, EMMANUEL . "Analysis Of Written Language On Vehicles In Tanzania: A Case Of Daladala Sayings In Mwanza Region". Afribary, Afribary, 26 Apr. 2021. Web. 30 Nov. 2024. < https://afribary.com/works/analysis-of-written-language-on-vehicles-in-tanzania-a-case-of-daladala-sayings-in-mwanza-region >.
MBALIZI, EMMANUEL . "Analysis Of Written Language On Vehicles In Tanzania: A Case Of Daladala Sayings In Mwanza Region" Afribary (2021). Accessed November 30, 2024. https://afribary.com/works/analysis-of-written-language-on-vehicles-in-tanzania-a-case-of-daladala-sayings-in-mwanza-region