Analysis Of Written Language On Vehicles In Tanzania: A Case Of Daladala Sayings In Mwanza Region

ABSTRACT

This study is a result of an investigation done in order to do an analysis of written

language on vehicles in Tanzania, particularly daladala sayings in Mwanza region.

The force behind conducting this study is different attitudes among people in the

society towards car inscriptions/slogan.

The study employed descriptive research design where data was collected through

observation, interview and Focus Group Discusion (FGD). Informants were obtained

through simple random sampling technique in sampling exercise.

The study was guided by two objectives which are: identification of meaning and

theme of daladala sayings and assessing people‟s awareness on the impact of

messages delivered by daladala sayings to their societal development. The

theoretical and empirical literature were surveyed in order to have a clue of what

others have found in relation to the study.

Data was analysed by Critical Discourse Analysis (CDA) Theory which views

language as social practice, meaning that social practices mediated through language

and language is used as a form of social action. The analysis employed all three

models of the theory which are interpretation, description and explanation.

The findings of the study have indicated that the themes of car inscription cut across

all spheres of human life which are economic, social, cultural, religion, health,

historical and political.

The study provides two kinds of recommandations which are recommendation for

action and recommandations for further study.