Employee Resourcing Strategies: Implications For Job Performance And Perceived Corporate Image In Selected Nigerian Private Universities

Abstract

Employee resourcing strategies are fundamental to the survival and sustainable development of

any organisation in the face of increasingly competitive business or academic environment. This

study examined the resultant effects and level of relationship that exist between constructs of

employee resourcing strategies, job performance and corporate image in some selected private

Universities in Southwest Nigeria. To accomplish the goals of the study, a total of 500 copies of

questionnaire were administered to the academic staff of the six (6) selected private Universities,

out of which four hundred and forty-three (443) were retrieved and analyzed. Stratified and simple

random sampling techniques were used to select the respondents for this study. Descriptive and

inferential statistics such as Pearson Product Moment Correlation Coefficient, Linear Regression,

Structural Equation Model (AMOS 22), Mean and Standard Deviation were used for the analyses.

The results show significant relationships between the employee resourcing strategies, job

performance and University' corporate image variables. The results also indicate that human

resource planning strategies have significant effects on brand image at F= 151.277, df= 442, sig.

at 0.000. Meanwhile, employee recruitment strategies have positive significant effects on research

image at F= 17.047, df= 442, sig. at 0.000. On the other hand, the relationship between employee

selection strategies and corporate reputation was positive at a correlation of 0.250, df= 442, sig. at

0.000 and sig. at 0.01 level (2-tailed). Similarly, the result shows that there is positive significant

relationship between employee retention strategies and corporate identity at a correlation of 0.325,

df= 442, sig. at 0.000 and significant at 0.01 level (2-tailed). It is therefore recommended that

University management should develop employee resourcing strategies that are linked with

Universities overall strategy to achieve their institutional goals.

Key words: Employee Resourcing, Retention, Corporate Image, Research Image, Strategy, Job Performance.