ABSTRACT This thesis was a stylistic analysis of language use in advertising, a study of advertisements of selected Small to Medium Entrepreneurs in the Oshana region. The main purpose of the study was to explore and discuss the most common stylistic devices used in advertisements by SMEs in the Oshana region and to analyse the stylistic features used in advertisements by SMEs. The study examined how the English language used in selected advertisements reflects the AIDA (Attention, Interest,...
ABSTRACT The Language Policy for Schools in Namibia states that for pedagogical reasons it is ideal for learners to study through their Mother Tongue (MT), particularly in the early years of schooling when basic skills of reading, writing and concept formation are acquired. In order to be literate, one should not only speak well, but also know the written language, as language is the system of human expression by means of words (Republic of Namibia, 2003). Therefore, the system of human expr...
ABSTRACT The current study was carried out to investigate the following: firstly, the pragmatic competence of UNAM’s second-year Bachelor of Education Students majoring in English in selected speech acts, namely, the speech act of refusal, compliment responses and apologies. Secondly, the relationship between the pragmatic and grammatical competencies of the students was investigated. Lastly, it studied the factors that influence students’ pragmatic competence. The researcher intended to...
ABSTRACT The arguments presented in this study deal with the complicated factors associated with the formation of new identities in post-apartheid South Africa and Anglo-Saxon Protestant American communities. This study provides a comparative analysis of identity and belonging as portrayed in Toni Morrison’s The Bluest Eye (1970) and Kopano Matlwa’s Coconut (2007). Furthermore, the study explores how identity and belonging relate to issues of standards of white beauty, self-loathing and ...
ABSTRACT Metaphors enrich a language and help people understand abstract or unfamiliar content. By linking abstract information to a concrete concept, it becomes easier for people to understand the information. This thesis is an investigation into the meaning of metaphors that appear in the editorials of the New Era newspaper. The purpose of the study was to examine the use and functions of different types of metaphors and how metaphors contribute to conveying the meaning of the message in t...
ABSTRACT Myths are embedded in the cultural heritage of nations. This research analyzes the treatment of myths evident in the African culture as seen in Okri’s The Famished Road. The text is imbued with elements that are germane to the objectives of this study. This research employs Northop Frye’s Archetypal theory which deals with recurring myths and symbols of season, life and death as well as images, and character types. This research maintains that myths are of great relevance in our...
ABSTRACT Academic libraries, particularly university libraries, play pivotal role in document information dissemination. They provide educational sources for students, lecturers and researchers. In other words they are central sources of acquisition of varied and diverse information. The ever increasing growth in the volume of publication in all fields of knowledge coupled with the advent of information and communication technology in libraries, have widened the scope oflibrary services, esp...
Abstract Words perform actions. Language and in fact words have different functions and according to the speech act theory of J.L Austin, utterances both written and spoken have a particular effect it should have on the listener. Many researchers have written on political campaign speeches and a universal trend in them - propaganda in Nigeria. The researcher feels that the related works previously done on the field of enquiry did not probe into the underlying intentions beneath the speaker’...
INTRODUCTION This study is premised on the language of literature in general and language of poetry specifically. It derives from and is predicated on the seemingly developing trend of disillusionment in post-independence African literature. The researcher chooses poetry because “the commonly accepted notion [is] that poetry represents a vehicle through which one’s deepest and most distilled thoughts may be expressed,” (Matambirofa et al, The Problematics of a Feminist ontology, 2006: 8...
ABSTRACT Advertising is a distinct form of communication and the language used for communicating adverts is distinctive and alluring. Advertising as a form of communication requires a lot of imagination, creativity and logical thinking for it to be effective and successful. The aim of this study is to analyse how GSM network providers employ stylistic features in advertising to the target audience. The study explores non-verbal elements such as slogan, colours, logo, celebrity endorsements, p...
ABSTRACT More often than not, sexuality and appurtenant topics are publicly downplayed or avoided in the Nigerian society. The present study was hinged on the assumption that alternative sexualities, specifically homosexuality, are portrayed through the postmodernist prism of the ‘ Other’ . This study examined how language is used to express the otherness of homosexuality in selected Nollywood movies. Its specific objectives were to identify and categorize the representations of homosexua...
ABSTRACT This research explores critically the context of dramatic performance in Olojo Festival, a traditional celebration in favour of Ogun in File Ice. In the course of discussing the dramatic elements and performances embedded in it, the props and costume used also come to the fore. It further questions the role of Ogun as an hero before his deification as purported by the Euhemerist, with a view to accounting for his bravery, courage and greatness. His role as the god of Iron and why adh...
ABSTRACT The roles that women are assigned are protected and enforced by the men because it gives them power and control over the women. Child bearing gives a woman an identity according to the cultural set up. This work focuses on the female protagonists in order to highlights the reaction from the society on individuals who refuse to operate within the acceptable scheme of things. By refusing to operate within the boundaries of power as set by culture, they make voice for the voiceless wome...
ABSTRACT Reports on Fulani herdsmen activities have occupied the news media. This reports most often foregrounds power of the herdsmen and backgrounds the fear of the people. Language has a strong influence over people especially in the dissimilation of information. The language of reporting terrorism usually has a complex structure. The reporters and editors’ choice of language to capture the scene and act is what makes the complexity as it put the attitude of the audience into considerati...
ABSTRACT Human trafficking is a global phenomenon, and in most cases, women are core victims of trafficking for sexual purposes. The push and pull factors are what contribute to the growth of trafficking, in which traffickers use the pull factors to lure vulnerable women and girls into this global capitalist flesh trade. This study will be using Chika Unigwe’s On Black Sisters’ Street and Ifeanyi Ajaegbo’s Sarah House as case study to examine how women are being subjected to all forms o...