Research Papers/Topics in Journalism And Media Studies

Enhancing Rural Development in Mberengwa North through Community Radio. Case of YA FM

AbstractThis study examines the role of YA FM in enhancing rural development in Mberengwa North district. The research sought to identify and review the major contributions that were brought by YA FM in the development of rural communities. The main focus of this research was to identify programmes related to rural development and how these are stimulating development in rural areas. Despite some challenges and personal agendas, YA FM has managed to design programmes ...

Caricaturing Fungisai Zvakavapano-Mashavave’s Mutating Music Identity. Case of WhatsApp and Facebook Discourses

ABSTRACTWith music being part of our everyday lives, audiences easily get attached to the musicians and have certain expectations from their favourite musicians. This study set out to investigate the perspectives of the audiences on Fungisai Zvakavapano-Mashavave’s mutating music identity. To achieve this objective, the researcher focused on Facebook and WhatsApp comments on Fungisai’s switch of genres. Qualitative research approach was employed in this study as the researcher was seeking...

An Investigation Into The Influence Of Public Relations On Media Content: A Case Of The Herald Business

ABSTRACTThe study sought to investigate why public relations copy has been freely finding its way into media content with the end result being the fourth estate, journalism, losing its watchdog role to has now come to be known as the ‘fifth estate’, which happens to be public relations departments of various organisations. The researcher subjected to empirical study the phenomenon that led to media under study, The Herald Business to be a channel through which public relations copy reappe...

Contesting Generational And Ethnic Discourses In Historical Accounts Of The Liberation Struggle. A Case Study Of The Sunday Mail Column, Chronicles From The Second Chimurenga.

ABSTRACTSince the attainment of independence in 1980, Zimbabwe’s historiography has been dominated by what Byrnes (2012:3) refers to as “Big History.” This Big History, authored by self-glorifying former nationalists and complemented by willing commissar intellectuals of the early 1980s, silenced the narratives of former fighting forces from the Second Chimurenga, which brought the country’s independence. However, studies utilizing a bottom up approach that is capturing the voices of ...

The (re)construction of history through fictional and non-fictional narratives. Hotel Rwanda and Rwanda’s Untold Story

ABSTRACTThis study is about the construction and reconstruction of „reality‟ in fictional and non-fictional films Hotel Rwanda (George, 2004) and Rwanda‟s Untold Story (Terry, 2014). The study explores, and explains how cinematographic and narrative techniques are used to (re)construct the history of the Rwanda genocide. Political Economy of Film and the Gaze theory were employed to provide a theoretical base for this research. The study employed qualitative research methods, archival r...

Critical reflections on the contribution to democratic deliberation of a typical conversational rhizome on twitter. A case study of Professor Jonathan Moyo’s selected tweets.

AbstractThe researcher focused on the contribution to democratic deliberation of a typical rhizome on twitter. The study explored the deliberations that were taking place on Jonathan Moyo’s twitter page @ProJNMoyo’s selected tweets. The researcher used the public sphere theory with close reference to the virtual public sphere, the network society theory as well as the deliberative democracy theory. The theories helped the researcher by setting the aggregates on how to give evaluations and...

Framing Of Bongani Mafu As Highlanders Fc Coach In The Chronicle

ABSTRACTFootball has become a widely followed „religion‟ just like Christianity. This has influenced a growth of scholarship on the subject from different theoretical positions. This study explores the sport world from a media centric standpoint. It looks at sports, particularly football from the lens of the media. It unearths how the media manufactures reality while at the same time exploring the discourses that prevail in the media with specific reference to football coaches. The study ...

The Coverage Of Xenophobia Research Findings By The Mail & Guardian And The Sowetan, 2008-2013

AbstractOne of the media’s core and normative roles is to inform, educate and entertain society. This dissertation unravels this notion. It investigates the coverage of xenophobia research findings in two popular South African newspapers; the Mail & Guardian and the Sowetan from 2008 to 2013. Employing a neo-Foucauldian approach informed by Michel Foucault’s theory of discourse, power and knowledge, and using mixed methods, this study calls for more balanced and consistent coverage of xen...

Rethinking Music And Gender: of Alick Macheso And Lady Squanda Music.

ABSTRACT The study explores how both men and women are framed in the music of two contemporary artistes in Zimbabwe— that is Alick Macheso and Lady Squanda. The specific objectives were to determine how men and women are framed in the music of Lady Squanda and Macheso. Grounded in the cultural studies research tradition, the study utilises the qualitative research approach. Purposively selected songs were subjected to critical discourse analysis. In-depth interviews were also cond...

ZANU PFs Factionalism and Rethinking The Herald’s Political Economy

ABSTRACT This study rethinks the legitimacy of the political economy theory in so far as it assumes that media owners unproblematically determine content in newspapers, radio or television stations that they own. The study was stimulated by The Herald’s political news content in the period between 2015 and 2017, which scandalised some senior politicians in the Zimbabwe African National Union-Patriotic Front (ZANU PF) Government. This occurred notwithstanding the fact that the ZANU PF ...

The Effectiveness of Holistic Marketing as a Survival Tactic in a Crisis Economy: A Case of The Zimbabwe Newspapers Group 1980 ltd Sales and Marketing Department.

ABSTRACT The study seeks to provide a solution on how media organizations can employ marketing strategies to survive the economy. With the advent of new trends in the global marketing world, this study explored the implementation of the holistic marketing concept and its effectiveness in a crisis-ridden Zimbabwean economy by Zimbabwe Newspapers (1980) Ltd. It addresses the gap on how print media organizations can best utilize marketing to stay viable in an unstable economic environment....

Graphical Design Techniques And Hybridisation Of Software In Newspaper Production: A Case Of The Daily News

ABSTRACT Newspapers layout and design is meant to appeal to the preference of the reader. This in turn will also ensure the long term survival of the media entity in question through the realisation of significant daily sales. Even though daily sales do not determine the long term profitability of a media organisation, the sales go a long way in assisting some of the expenses such as printing. The newspaper industry in Zimbabwe is highly competitive because of various factors. Among the...

Reportage Of Artisanal Mining And Environmental Issues In Zimbabwe By The Sunday News And The Standard From 2017-2018

ABSTRACT The researcher explores the reportage of artisanal mining and environmental issues by The Sunday News and The Standard from 2017 to date. The research so to find out how the two newspapers frame, give prominence to news reports on artisanal mining and environmental issues in Zimbabwe. The research used the framing, ideology and political economy theories to find out how far these two newspapers give value to news on artisanal mining and environmental issues in Zimbabwe. The res...

The framing of Donald Trump before and after the 2016 USA presidential elections. A case study of The Herald.

AbstractThe study will look at how Donald Trump is presented in Zimbabwe‘s public media which is The Herald newspaper. The Herald is well known to be an ideological state apparatus for the ruling government. This is so because President Mugabe‘s government created the state-controlled Zimbabwe Mass Media Trust (ZMMT), a watchdog that eventually took overall ownership of The Herald and its sister papers (Nyahunzvi 2001). In Zimbabwe the media is much more polarized on political lines....


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