Mass Communication Research Papers/Topics

ANALYSIS OF AUDIENCE PERCEPTION OF MEDIA COVERAGE OF APRIL 2011 PRESIDENTIAL ELECTION

ABSTRACT The study focuses on the analysis of audience perception of media coverage of April 2011 Presidential election using South-East geo-political zone as a case study. However, the research study was restricted to five South-East states of Abia, Imo, Enugu, Anambra, and Ebonyi to collect different perception from the audience about the conduct of April 2011 presidential election. Major findings of this research study reveals that parties and officials were offering bribe to voters to all...

EFFECTIVE PUBLIC RELATIONS AS AN INSTRUMENT FOR THE ACHIEVEMENT OF AN ORGANIZATIONAL OBJECTIVE

INTRODUCTION The reason for banks striving to improve their profitability are obvious and varied. In this era of competitions, there is need for organizations, banks business enterprises churches, clubs etc. to evolve procedures to improve their performance to the benefits of their consumers and knowing fully well that times have change and also the creams of customers. For banks the need as more pronounced especially when they are faced with what we call institution and inter bank competiti...

EFFECT OF MASS MEDIA CAMPAIGN ON THE HIV/AIDS MENACE IN NIGERIA

BACKGROUND OF THE STUDYThe media as had been established can provide for audience members information on Varity of issue.  By emphasizing certain topic stressing particular interpretation and projects specific themes the media creates some distorted impression with their “ definition” portraying  reflection of the real society ie if sexual promiscuity is  regularly portrayed as widely practices and accepted in this sense, the viewers  may accept such definition as normative in the soc...

MASS MEDIA IN THE PROMOTION OF GOVERNMENT POLICIES IN NIGERIA (A CASE STUDY OF ENUGU STATE BROADCASTING SERVICE)

ABSTRACT This study on mass media in the promotion of government policies in Nigeria was conducted to determine the contributions of mass media research in the overall success of promotion of government policies in Nigeria using Enugu State Broadcasting Service of Nigeria as a case study. This study is made up of five chapters, chapter one deals with the introductory part of thye study. It touches on vital subjects such as statement of the problems, purpose of the study, scope of the formulat...

IMPACT OF DRUG TRAFFICKING AND ABUSE IN OUR NATIONS IMAGE

PROPOSAL I choose to write on Drug and trafficking because it has assumed a global concern, even in the sporting sphere, it is being questioned.  The press has devoted lots of its spaces and airtime to attack the monster its impact is very disturbing and divesting without concerted efforts of all and sundry it may be a scourge that may threaten the entire world for the rest of this millennium and beyond. The phenomenon is a problem for youths everywhere nowadays, parents, teachers and neighb...

THE NEGATIVE IMPACT OF INTERNET IN THE LIVES OF NIGERIAN YOUTHS (A STUDY OF INSTITUTE OF MANAGEMENT AND TECHNOLOGY (IMT) ENUGU

ABSTRACT Technology is a very important and useful part of life, effective and appropriate use of it still needs to be improved in education. This study set out to investigate the extent to which students of tertiary institution use internet for their project writing./ t his study will also present the ways students of tertiary institution access the internet during their research project writing and their trends in literature review using the internet.  The main objectives of this study wil...

THE IMPACT OF MEDIA ADVERTISING ON POLIO IMMUNIZATION CAMPAIGN IN ENUGU STATE (AN INDEPTH STUDY OF THE MINISTRY OF HEALTH IN ENUGU STATE

ABSTRACT Poliomyelitis is a dreaded disease which affects children either disables or kills them. The government has embarked on Immunization to “Kick Polio out of Nigeria”. Advertising have been employed to achieve this goal. This study is aimed at ascertaining the role/roles played by media advertising and the roles played by ministry of health to ascertain whether the successes recorded in this campaign could be attributed to advertising and the roles of ministry of health. The study a...

THE IMPACT OF ELECTRONIC MEDIA ON CULTURAL IMPERIALISM IN THE MODERN SOCIETY (A STUDY OF RESIDENTS OF ENUGU METROPOLIS)

ABSTRACT It has been established that the “Western nations dominate the electronic media around the world which in return has a powerful effect on the Third World cultures by imposing on them Western views, and therefore, destroy their native cultures”. As a result, this study examined the impact of Electronic Media on Cultural Imperialism on the culture and values of Enugu urban residents due to their exposure to electronic media. To obtain factual results, the researcher adopted survey ...

THE EFFECTIVENESS OF RADIO IN EDUCATING NIGERIAN WOMEN ON IMMUNIZATION A CASE STUDY OF ORU-EAST L.G.A OF IMO STATE)

ABSTRACT  This study was carried out with the sole objective of determining the Effectiveness of Radio in Educating Nigerian Women on Immunization. A Case Study of Oru-East L.G.A of Imo State. The researcher identified the research problems and used them to raise four research questions and four research hypotheses. Literature relating to the topic under study was reviewed through both primary and secondary sources of literature. The researcher used survey research design that enables her to...

THE EFFECT OF PUBLIC RELATIONS ON CONSUMER RELATIONS (A CASE STUDY OF PHCN, ENUGU)

ABSTRACT In this era of social and economic instability in which the public must be given a convincing why they should part with their hard earned money, the role of the public relations practitioners cannot be over emphasized. The study also analyses the public relations strategies and policies management of the organization in question. The study set out further to know how the various Power Holding Company of Nigeria, Enugu consumers perceive the organization. It proceed to examines the im...

THE EFFECT OF PRESS LAWS ON NIGERIAN PRACTISING JOURNALIST (A CASE STUDY OF NTA ENUGU)

ABSTRACT  The effect of press laws on Nigerian Practicing journalists, a case study of NTA, Enugu. The goals of this study is critically appraise the effect of press laws on Nigeria Journalism, Press laws, as the name implies as been as part of the media, because its content effects and helps to shape the life of the journalists, an it also help to shape the life of the journalist, and it also help to inform the people and in building their disposition toward a particularly course on the jou...

A COMPARATIVE ANALYSIS OF NEWSPAPER READERSHIP AMONG YOUTHS IN AWGWU URBAN (A STUDY OF YOUTH IN ENUGU URBAN)

ABSTRACT In recent years, editors, newspaper owners and managers had been faced with the problem of determining the choice preference to their newspaper content by youth in Enugu urban. This research used the sample survey method of social science research to validate its assumptions and research question. And for obvious reasons and constraints, youth in Enugu urban were administered questionnaires. Therefore, it is the case study of this research. This research, however, aims at comparing, ...

CHALLENGES FACING THE MEDIA ORGANISATION IN DISSEMINATION OF INFORMATION (A STUDY OF NIGERIA TELEVISION AUTHORITY, NTA)

ABSTRACT The subject matter of this work is “challenges facing the media in Dissemination of information” in carrying out the research work, the researcher adopted the survey design using the questionnaire measuring instrument; this was to measure the public’s opinion, to ascertain about the media in information dissemination. The researcher further the study by adopting representative sample of the wider population by using non-probability sampling method or judgment method to find out...

AN ASSESSMENT OF THE ROLE OF DEVELOPMENT COMMUNICATION IN RURAL DEVELOPMENT IN NIGERIA (A CASE STUDY OF OHAOZARA LOCAL GOVERNMENT AREA IN EBONYI STATE)

ABSTRACT The study is a critical assessment of the role of development communication is rural development. Notwithstanding the various variables that assist in rural development, the development communication is still the epitome for rural development. However, both primary and secondary data was used in gathering information for the study: the secondary data come as a review of documented materials, while the primary data obtained with the help of questionnaire and oral interview, be adminis...

THE ROLE OF PUBLIC RELATIONS IN A CORPORATE ORGANIZATION (A CASE STUDY OF ESTISALAT)

ABSTRACT There has been a meaningful contribution by researchers on this subject; public Relations.  So this project developed after a series of consultation and research.  In order to put to rest the about is the mind of many as to whether public relation is necessary in an industry or organization, I strongly believe that the industry is the means through which public relation is mostly propagated.  More so, the industry as a corporate body has an image to protect thus the need for an ef...


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