Chapter One Introduction Background of Study Statement of Problem Purpose of the Study Significance of Study Research Questions Scope of Study Chapter Two Review of Literature Conceptual Framework Influence of Television Advertising on Consumer’s Choice of Household Products Influence of Newspaper Advertising on Consumer Choice of Household Product Influence of Billboard Advertising on Consumer’s Choice of Household Product Influence of Transit Advertising on Consumer’...
ABSTRACT A critical appraisal of the strategies of exportation of made in Nigerian goods is a topic chosen from marketing field. The research was conducted mainly to examine the strategies adopted by NEPC in exportation of goods made in Nigeria. For effective research on this topic, both primary and secondary data were used to elicit information from sample studied, the primary source of data were response from the personal interview, while secondary source from periodical, journals and ne...
ABSTRACT The research was on Consumer Brand Preference in the purchase of Beverage in Enugu Metropolis. The objective of the study or research was: i.To find out why the foreign processed brand is preferred and the problems militating against it. ii.To ascertain why the less privilege go for the locally processed brands. iii.To find out why people trade on the foreign brands in spite 0of the low prices of the local beverage. iv.To find out the factors responsible for the poor processing of be...
ABSTRACT This project looks into the level to which consumers are protected in drug marketing in Nigeria. This main objective that motivate this work is that concern to ascertain how safe the market for drugs is for the users of drugs. Considering the nature of drugs and it’s resultants effect on the users. A variety of minor objectives exist and they include among others, the investigation on how much the government involved in ensuring safety in the drug market probing into...
ABSTRACT The topic treated in this project is “The Effects of sales forces motivation on productivity. A case study of Emenite Company Limited Emene, Enugu State. This topic is very vast and one cannot claim to have treated all the aspects of the literature covered the topic within this skeletal outfit. It attempts to identify the various census of low sales force productivity in Nigeria. It also attempt to identify the various measures adopted by the company in motivating their sales ...
ABSTRACT This research was carried to find out the “impact of advertising in marketing of hotel service in Enugu metropolis†using Zodiac Hotel Ltd Enugu as our case study. We tried to find out the advertising strategies employed by the organization and it’s impact to the organization. The research was conducted with the oral interviews and questionnaire. From the study we found out that, the Zodiac hotel Ltd major advertising medium is magazines (travelers weekend and in...
ABSTRACT Prior to our contemporary time, the bottling industry was dominated by the products of Nigerian Bottling Company Plc. Recently, 7-up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other manufacturers of mineral soft drinks. The scene was complicated further by poor economic situation in the country. Therefore, innovation, dynamism and efficiency vis-Ã -vis marketing are necessarily required a...
ABSTRACT This work was on the marketing problems of small-scale indigenous pharmaceutical manufacturing company in Nigeria (a case study of Encristo Pharmaceutical Industry Nigeria Limited, Enugu). The researcher set out with the following objectives; To find out if quality of products is a problem to Encristo Pharmaceutical Industry. To find out the capital of the company and how it affects the marketing activities of Encristo Pharmaceutical industry, amongst others. Four hypotheses were fo...
ABSTRACT This project work is meant to examine marketing research as a tool for increased profitability. A case study of Nigerian Bottling Company Enugu. The main objectives of this study include: -Determination of the extent marketing research can improve product quality. -To find out how marketing research can increase profitability. -To ascertain the extent to which marketing research effect customer satisfaction. The researcher used structured questionnaire and personal interviews to eli...
ABSTRACT This research work is centered on the effectiveness of personal selling in the marketing of cosmetics. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction in sales volumes and profitability in recent times. This managerial indecision created a room for its suspicion as to whether the sales force was effective or not, with a special reference on Bianca cosmetics company. The data for the study were collected using questionnaires and o...
ABSTRACT The research is on the practices of corporate social responsibilities in the Brewery industry. (A case study of the Nigerian Breweries Plc Ama Enugu). Primary and secondary data were collected to solve the research problem. Questionnaires were used as research instrument. The population of the study comprised the customers, management and relevant staff of Nigerian Breweries Plc in Enugu metropolis. In order to carry out the work effectively the following objectives were for...
ABSTRACT This study focused on the pricing of agricultural product (a case study of sorghum suppliers in Enugu metropolis. To carry out this research work some of the following objectives were set out. To find out the problems associated with the pricing system of sorghum. To make appropriate recommendation on how to improve on the pricing system of the sorghum Based on these extensive literature review on text book, journals, and material on the area of the study was carried out. Based on th...
ABSTRACT This research work is centered on the Problems and Prospects of Marketing in Small-Scale Business in Nigeria. The study was aimed at identifying and examining the problems militating against the effective operations of small-scale business. Also the study was focused on analyzing and assessing the marketing activities of small-scale business, with a special reference on Aqua Rapha (God’s Healing Water) Company. The data for the study were collected using questionnai...
ABSTRACT This work is on the Promotional Strategies for the marketing of educational Services in Enugu. (A case study of (ESUT) Enugu State University of Science and Technology TABLE OF CONTENT Title page Certification Dedication Acknowledgement Abstract Table of content CHAPTER ONE:INTRODUCTION 1.1Background of the Study 1.2Statement of the problem 1.3Objective of the Study 1.4Research Questions 1.5Significance of the Study 1.6Scope of the Study 1.7Definition of Terms CHAPTER TWO...
ABSTRACT This research topic was on the role of advertising in the sales of a new product in Enugu metropolis using maters of Jumatex suitcase Some objectives at this studies are:- 1.To determine the extent customer pushes action of Jumatex suitcase being included by advertising. 2.To determine the role of advertising in increasing the profitability of the company. 3.To determine the import of advertising in increasing the sales volume Jumatex suitcase used. Based on this, a total of 411 que...