Research Papers/Topics in Marketing

Application of Electronic Commerce Towards Improving Customer Care, A Case of Morogoro Urban Water Sewerage Authority (Morow Asa) Morogoro Region Tanzania.

TABLE OF CONTENTSITEMDeclaration ................................................................................................................................................................ iApproval. .................................................................................................................................................................. iiTable of contents ................................................................................................................

The Promotional Activities and Consumer Behavior in Uganda Clays Limited at Kajjansi Entebbe Road

TABLE OF CONTENTSDECLARATION ........................................................................................................................... .iAPPROVAL .................................................................................................................................. iiDEDICATION ............................................................................................................................. iiiACKNOWLEDGEMENT ...............................................

Customer Care And Sales Volume: A Case Study Of Air Tanzania

 ABSTRACTThe purpose of the study was to establish the effects of customer care and sales volume. The study was prompted by the fact that the airline's performance was' far below expectation of the airline's management and was affecting its' sales volume. The study used a cross sectional survey descriptive research designs.The research was guided by the following objectives; to establish factors that affect customer care in Air Tanzania, establish relationship between...

SALES PROMOTION AS AN EFFECTIVE MARKETING STRATEGY FOR SELLING CONSUMER PRODUCT. (A CASE STUDY OF DJE PURE WATER, ILORIN)

TABLE OF CONTENTSTitle PageCertificationAcknowledgementTable of contentsCHAPTER ONE1.0 Introduction1.1 Background of the study1.2 Statement of the study1.3 Objective of the study1.4 Significance of the study1.5 Scope of the study1.6 Limitation of the studyCHAPTER TWO2.0 Literature Review2.1 Concept of sales promotion2.2 Objectives of sales promotion2.3 Sales promotion planning strategy2.4 Factors determine the selection of sales promotion2.5 Concept of consumer products2.6 Types of consumer p...

SALES PROMOTION AS AN EFFECTIVE MARKETING STRATEGY FOR SELLING CONSUMER PRODUCT. (A CASE STUDY OF NIGERIA BAGS MANUFCATIRING COMPLANY, IKEJA LAGOS)

TABLE OF CONTENTSTitle PageCertificationAcknowledgementTable of contentsCHAPTER ONE1.0 Introduction1.1 Background of the study1.2 Statement of the study1.3 Objective of the study1.4 Significance of the study1.5 Scope of the study1.6 Limitation of the studyCHAPTER TWO2.0 Literature Review2.1 Concept of sales promotion2.2 Objectives of sales promotion2.3 Sales promotion planning strategy2.4 Factors determine the selection of sales promotion2.5 Concept of consumer products2.6 Types of consumer p...

THE DETERMINANT OF CHOICE OF PROMOTIONAL MIX IN THE MARKETING OF FINANCIAL SERVICES IN NIGERIA (A CASE STUDY OF UBA)

TABLE OF CONTENTCHAPTER ONE: BACKGROUND TO THE STUDY1.1 Introduction1.2 Statement of problems of the study1.3 Aims and objectives of the study1.4 Significance of the study1.5 Scope of the study1.5.1 Theoretical scope1.5.2 Geographical scope1.5.3 Industrial scope1.5.4 Time scope1.6 limitations and constraints to the studyCHAPTER TWO: LITERATURE REVIEW 2.1 Review of past research reports on the subject matter (empirical review)2.2 Review of braineral test (theoretical reviews)2.3 Summary o...

PERSONAL SELLING AS AN EFFECTIVE PROMOTIONAL TOOL IN MARKETING OF INDUSTRIAL GOODS (A CASE STUDY OF NNPC, ILORIN)

ABSTRACTThe project aim at knowing personal selling as a promotional tools in marketing of industrial goods, which provide for detail information about all activities that is going in industrial goods/ products, and also touch the parts of promotional activities like sales promotion, public relation, advertising and publicity which is useful to solve marketing problems. This project explains all process involve in oil companies in order to make successful selling activities. However, it also ...

OUTDOOR ADVERTISING AN EFFECTIVE STRATEGY FOR PRODUCT SALE IN THE NIGERIAN TELECOMMUNICATION INDUSTRY (A CASE STUDY OF GLOBALCOM NIGERIA LIMITED)

TABLE OF CONTENTTitle pageCertificationDedicationAcknowledgmentTable of ContentsAbstract CHAPTER ONE: INTRODUCTION 1.1 Background of the study 1.2 Statement of problems of the study 1.3 Aims and objective of the study 1.4 Significance of the study1.5 Scope of the study 1.5.1      Theoretical scope 1.5.2      Geographical scope 1.5.3      Industrial scope 1.5.4      Time scope 1.6 Limi...

SIGNIFICANCE OF PROMOTION TO BUSINESS ORGANIZATIONS IN NIGERIA (A CASE STUDY OF NESTLE NIGERIA PLC)

TABLE OF CONTENTSTitle pageCertificationDedicationAcknowledgementTable of contentsCHAPTER ONE1.1 Introduction of the study 11.2 Statement of the problem 71.3 Aims and objectives of the study 101.4 Scope of the study 121.5 Significance of the study 141.6 limitations of the study 151.7 Definitions o relevant terms 16CHAPTER TWO: LITERATURE REVIEW  2.1 Concept of business organization 21 2.2 Types of business organization 242.3 Concept of promotion 272.4 Importance of promotion to...

MARKETING PLANNING AS A STRATEGY FOR EFFICIENT BUSINESS PERFORMANCE (A CASE STUDY OF UNILEVER NIGERIA PLC LAGOS)

ABSTRACTThe study research on marketing planning as a strategy for business performance in Nigeria organization. Case study of unilever Nigeria plc Lagos. In any business organization, marketing is very important aspect of entice activities and therefore proper planning and control have to be given to it so as to ensure effect and efficient maximization of profit which is the most important objective any business organization. Marketing meaning may be part of overall business plan or may be s...

APPLICATION OF THE MARKETING CONCEPT IN OUR LOCAL MARKET ( A CASE STUDY OF OWODE MARKET OFFA , KWARA STATE

TABLE OF CONTENTSTitle pageCertificationDedicationAcknowledgementAbstractTable of content CHAPTER ONE1.1 Introduction1.2 Statement of the problems1.3 Objective of the study1.4 Importance of the study1.5 Scope of the study1.6 Limitation of the studyCHAPTER TWO2.1 Literature review2.2 Nature and scope of marketing 2.2.1 Importance of marketing 2.4    Retailing mix2.5 The concept of marketing in retailing2.6 The difference between marketing and retailing concepts2.7 Hypo...

THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF PETROLEUM PRODUCTS IN NIGERIA (A CASE STUDY OF TOTAL NIGERIA PLC)

TABLE OF CONTENTSTitle Pages iCertification iiDedication iiiAcknowledgment ivTable of Content vCHAPTER ONE:BACKGROUND OF THE STUDY1.1 Introduction 11.2 Statement of Research Problem 21.3 Aim and Objective of Study 31.4 Significance of the Study 31.5 Scope of the Study 41.6 Limitations and constraints to the Study 5CHAPTER TWO:LITERATURE REVIEW2.1 Nature and Importance of Personal Selling 62.2 Personnel Selling and Marketing 92.3 Marketing of Petroleum Product 152.4 Personal Selling an...

PROMOTION: A MARKETING TOOLS IN A COMPETITIVE MARKETING ENVIRONMENT IN NIGERIA (A CASE STUDY OF UNILEVER NIGERIAN, PLC)

TABLE OF CONTENTSTitle pageCertificationDedicationAcknowledgmentTable of contents CHAPTER ONE: BACKGROUND TO THE STUDY1.1 Introduction1.2 Statement of problems1.3 Aims and objectives of the study1.4 Significance of the study1.5 Scope of the study1.6 Limitations and constraints to the studyCHAPTER TWO: LITERATURE REVIEW2.1 Concept of competitive market Environment2.2 Characteristics of competitive market2.3 Strategies for meeting competition2.4 Concept of promotion2.5 The promotion tools2...

SALES PROMOTION AS A PROMOTIONAL TOOL FOR PRODUCT PERFORMANCE AT INTRODUCTORY STAGE IN A COMMUNICATION MARKET

ABSTRACT The Project sales promotion as a promotional tool for product performance at introductory stage in a communication market” sales promotion occupies a very position in creating awareness and stimulate buying and it serves as a way of increasing demand for new product/ services and establishing the strength of the existing product and service in the market. The problem of this research work lies in the fact that some companies of different level have different way of making their pro...

OUTDOOR ADVERTISING AS A MARKETING STRATTEGY FOR PRODUCT SALE IN THE NIGERIAN TELECOMMUNICATION INDUSTRY (A CASE STUDY OFGLOBALCOM NIGERIA LIMITED)

TABLE OF CONTENTTitle pageCertificationDedicationAcknowledgmentTable of ContentsAbstract CHAPTER ONE: INTRODUCTION 1.1 Background of the study 1.2 Statement of problems of the study 1.3 Aims and objective of the study 1.4 Significance of the study1.5 Scope of the study 1.5.1      Theoretical scope 1.5.2      Geographical scope 1.5.3      Industrial scope 1.5.4      Time scope 1.6 Limi...


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