ABSTRACT This study centered on the Role of Nigerian Export Promotion Council (NEPC) in Export Promotion in Nigeria. The purpose was to establish the extent to which this organization has succeeded in promoting non oil export in Nigeria. The entire population of forty three (43) respondents of NEPC, Enugu Zonal Office were all investigated. Apart from secondary data obtained from literature review, primary data were obtained using questionnaire. The emerging data were analyzed with the ...
ABSTRACT The research work was on a study of how to introduce a new product in the market. The main objective was to determine whether the strategies used to introduce Cristolyn Cough expectorant in Enugu was effective or not. The researcher also looked at how the product is fairing in the market. Both primary and secondary data were collected to solve the research problem. The population study comprised the consumer and personnel of Encristo Pharmaceutical company limited Neugu. The r...
ABSTRACT This study examined those factors that influence brand preference among consumers in Enugu urban. The coca-cola soft drinks that are available in retail outlets in Enugu urban, was used on this study. Two sources of data were used in the study, they are primary and secondary data. Again questionnaires were used as research instruments to supplement the information got through other sources. The hypothesis in this study were tested using chi-square (x2). On the finings, it was obse...
PREFACE This study of cusses on the effectiveness of personnel selling in the marketing of capital goods. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned redirection in sales volumes and profitability in recent times. This managerial indecision created a room for its suspicion as to whether the sales force was effective or otherwise. In other to find an appropriate solution to the prevailing predicaments, a pilot survey was carried out and its ...
ABSTRACT This project work examine the “impact of transportation cost on customer goods retail processâ€. The population addressed were the wholesaler each was drawn. Data were collected using questionnaire that was distributed to the wholesales and retailers of Afor Awkuanaw market (Garriki) in Enugu South Local Government Area Enugu State whom the researcher believed were more informed about the topic. The data generated were analyzed using descriptive statistical tool, mainly f...
ABSTRACT The major issue in this research work is the place of marketing in the service industries. Marketing is very vital in every organization especially in the service industry. The laundry and dry cleaning firms in Nigeria are expected to be marketing oriented especially in current times when competition is very intensive. This project looked to the place of marketing in the service industry, with emphasis on the authentic laundry and dry cleaning firm in Enugu. The study evalua...
ABSTRACT The purpose of this study was to appraise public relations activities in tertiary institutions, a case study of the Institute of Management and Technology (IMT) Enugu. The objective of this study is to appraise the public relations activities of the Institute of Management and Technology (IMT) Enugu on the image of the institution and to examine the level of students, staff and managements relation in the institution. To guide this study a review of Literature was done to expose th...
ABSTRACT This study concentrated on Trade fair as an instrument increasing marketing performance. A case study of Emily Millionaire Industry Ltd Enugu. In the light of this, the researcher commenced this work by taking a quick and eursory look at the definitions, evaluation and background information of trade use of several data collection techniques which include: Questionnaire, personal interviews, observations. The analysis of this data collected revealed certain prospects and problems sho...
ABSTRACT Thepurpose of this research is toinvestigate into the impact of motivation on productivity of employees. This research was carried out in Ho Branch of Gemini LifeInsurance Company where 27 respondents made up of all employees were selectedto complete a questionnaire asking them to indicate the level of importanceattached to listed factors. At the end findings show that13representing 48.1% and 1 representing 3.7% are normally motivated by financialand non-financial incentiv...
CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY An expended definition of marketing research was approved in 1987 by the American marketing association. The previous definition (The systematic gathering and analyzing of data) has been criticized because it views marketing research activities to narrowly. The new definition state; marketing is function which links the consumer, customers and public to the marketer through information use to ident...
Marketing is the process by which goods are sold and purchased. The aim of marketing is to acquire, retain, and satisfy customers. Modern marketing has evolved into a complex and diverse field. This field includes a wide variety of special functions such as advertising, mail-order business, public relations, retailing and merchandising, sales, market research, and pricing of goods.
ABSTRACTThis research is on Advertisers Preferences of Media Channels, Problems, Choice and Reasons (A Comparative Study of Daily Sun Newspaper and Newswatch Magazine). This study is designed to find out the level of preferences of different advertisers towards Daily Sun Newspaper and Newswatch Magazine. This study is divided into five chapters in order to present a coherent work. Chapter one focuses on background of study, Statement of Problem, Purpose of Study. Chapter two focuses on Lite...
ABSTRACTThis study was on the causes and effect of Tax Evasion and Avoidance on the economy (Board of Internal Revenue in Abia State). The major objective of the study is to identify the causes and effect of Tax Evasion and Avoidance in the state and how it is done. It also the aim of the study to suggest ways of at least minimizing this ugly incidence in the state, and the study sought the opinions of the staff (Senior and Junior) of the organization. The p...
ABSTRACT The main purpose of this project is to find out the Role of accountants in the economic development of Nigeria with particular reference to the Nigeria Bottling Company Onitsha. The Role of accountants in the ...
INTRODUCTION Nigeria is blessed with abundant human and natural resources which if properly harnessed would have turned this country into a developed economy. But given the massive corruption, lack of commitment, the dominant role of public sector in the economic life of the nation, the country has lost opportunities for growth and sustainable development. It is an attempt to reverse this decline in the nation’s economy, that current government policy of private sector led growth for job an...