Research Papers/Topics in Marketing

The Significance of New Product Development in a Competitive Marketing Environment (A Case Study of Lubcon Ltd)

ABSTRACTThe main purpose of this thesis is to examine the significance of new product development in a competitive environment. In view of this a very popular organization shall be used the Lubcon Ltd. So because new product development is a key or a major factors to profit maximization in an organization existing in a newly innovated replace or imitative to the market.So this thesis is divided into five chapters, chapter one is on introduction, background of the study, statement of the ...

Effects of Sales Promotion as a Tool for Winning Customers in a Competitive Market.

ABSTRACTThis study examined marketing strategies for winning customer in telecommunication industry. It lightened the techniques on the strategies and effect of various marketing strategies in winning customer and stimulate repeat sales. It also goes further to look into identifying the brand Zain can use against other competitors like GLO, MTN. descriptive approach was employed as a means of data collection in proper investigation. It appears that consumers product do not exist in isola...

The Impact of Trade Fair on Business Growth

TABLE OF CONTENTCHAPTER ONE: INTRODUCTION1.1 Background of the study1.2 Statement of the problem1.3 Aim and objective of the study1.4 Significance of the study1.5 Scope of the study1.6 Limitation of the studyCHAPTER TWO: LITERATURE REVIEW2.1 Marketing concept2.2 Concept of marketing mix2.3 Promotional mix2.4 Concept of trade fair2.5 Importance and purpose of trade fair2.6 Concept of business growth2.7 The impact of trade fair in Kwara state business2.8 Type of trade fairCHAPTER THREE: RESEARC...

Sales Promotion as an Effective Marketing Strategy for Selling Consumer Product (A Case Study of Nigeria Bags Manufacturing Company, Ikeja Lagos)

TABLE OF CONTENTSTitle PageCertificationAcknowledgementTable of contentsCHAPTER ONE1.0 Introduction1.1 Background of the study1.2 Statement of the study1.3 Objective of the study1.4 Significance of the study1.5 Scope of the study1.6 Limitation of the studyCHAPTER TWO2.0 Literature Review2.1 Concept of sales promotion2.2 Objectives of sales promotion2.3 Sales promotion planning strategy2.4 Factors determine the selection of sales promotion2.5 Concept of consumer products2.6 Types of consumer p...

Impact of Promotional Strategy in the Hotel Industry (A Case Study of Kwara Hotel)

PROPOSALINTRODUCTIONThis project, work is intended to deal with the application of promotional strategy to marketing and its contributions to achievement of organization goals with particular focus on the Nigerian hotel industry (wing Kwara hotel as a case study).Attempts will be made to discuss certain vital elements in marketing known as the “marketing communication mix” or the “promotion mix”. The purpose of the study will be discussed. Attempts wil be made to identify problems of ...

The Financial Management in Co-Operative Financing Agency (A Case Study of Kwara Co-Operative Financial Agency L.T.D Ilorin)

ABSTRACT          Co-operative financing agency are not different from other types of business with respect to efficient management of their funds they are required to used funds very carefully and judiciously because their source of funds tend to be limited.          The peculiar limitation imposed by co-operative principle make it very difficult for co-operative to obtain sufficient funds from out...

The Benefit of Privatization and Commercialization on Nigeria Economy “Marketing Focus” (A Case Study of Power Holding Company Of Nigeria Phcn)

PROPOSAL         Privatization is a very broad sense may be defined as the transfer of ownership and control right over a firm from the government-owned industries to the private sector.         Commercialization in the other sense is said to be the withdrawal of government funding from parastatals to enable it operate commercially to fund for its existence of operation.      &nbs...

The Impact of Business Environment on the Operation of Business Organization (A Case Study of International Brewery Plc, Ilesa)

TABLE OF CONTENTSTITLECERTIFICATIONDEDICATION ACKNOWLEDGEMENTTABLE OF CONTENTSCHAPTERONE1.1           INTRODUCTION1.2           STATEMENT OF PROBLEM1.3           SIGNIFICANT OF THE STUDY1.4           SCOPE AND LIMITATION OF THE STUDY1.5         ...

Application of the Marketing Concept in Our Local Market ( A Case Study of Owode Market Offa , Kwara State)

TABLE OF CONTENTSTitle pageCertificationDedicationAcknowledgementAbstractTable of content                    CHAPTER ONE1.1                           Introduction1.2             Statement of the problems1.3 &n...

The Benefit of Privatization and Commercialization on Nigeria Economy “Marketing Focus” (A Case Study of Power Holding Company Of Nigeria Phcn)

TABLE OF CONTENTSTitle PageCertificationDedicationAcknowledgementProposalTable of contents1.0    Introduction1.1    Statement of the problems1.2    Objective of the study1.3    The scope of the study1.4    Significance of the study1.5    Limitation and constraints of the study1.6    Definition of termsCHAPTER TWOLiterature Review2.1      The meaning of privatizat...

Sales Promotion as an Effective Marketing Strategy for Selling Consumer Product. (A Case Study of Nigeria Bags Manufacturing Company, Ikeja Lagos)

TABLE OF CONTENTSTitle PageCertificationAcknowledgementTable of contentsCHAPTER ONE1.0     Introduction1.1     Background of the study1.2     Statement of the study1.3     Objective of the study1.4     Significance of the study1.5     Scope of the study1.6     Limitation of the studyCHAPTER TWO2.0     Literature Review2.1  ...

Trade Fair Businesses

TABLE OF CONTENTCHAPTER ONE: INTRODUCTION1.1      Background of the study1.2      Statement of the problem1.3      Aim and objective of the study1.4      Significance of the study1.5      Scope of the study1.6      Limitation of the studyCHAPTER TWO: LITERATURE REVIEW2.1      Marketing concept2.2  &nbs...

Sales Promotion as an Effective Marketing Strategy for Selling Consumer Product. (A Case Study of Nigeria Bags Manufacturing Company, Ikeja Lagos)

TABLE OF CONTENTSTitle PageCertificationAcknowledgementTable of contentsCHAPTER ONE1.0     Introduction1.1     Background of the study1.2     Statement of the study1.3     Objective of the study1.4     Significance of the study1.5     Scope of the study1.6     Limitation of the studyCHAPTER TWO2.0     Literature Review2.1 &...

Impact of Promotional Strategy in the Hotel Industry (A Case Study of Kwara Hotel)

TABLE OF CONTENTSTitleApprovalDedicationAcknowledgementTable of contentAbstract (proposal)CHAPTER ONE1.0      Introduction1.1      Aims and objectives of the study1.2      Statement of research problems1.3      Significance of study1.4      Scope of the study1.5      Limitation of study1.6      Historical backgro...

Environmental Complexity as the Determinant of Choice of Promotional Tools in Marketing Oriented Organization (A Case Study of Jmk Supermarket, Ilorin)

ABSTRACTEnvironmental complexity is a determinant to the choice of promotional tools in a marketing oriented organization. Although, the environment variable are numerous and are subdivided into three major sub-section (the macro, immediately or table and the micro environment) its complexity has immense influence on the choice of the promotional tools adopted or that can adopted by marketers to create awareness for their product carried. Statement of the problem of this research study...


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