Research Papers/Topics in Marketing

ASSESSING THE ROLE OF STRATEGIC PLANNING AS A TOOL FOR ACHIEVING ORGANIZATIONAL OBJECTIVES OF BUSINESS ORGANIZATIONS IN NIGERIA (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, ILORIN)

TABLE OF CONTENTSTitle Page Certification iDedication           iiAcknowledgement          iv Table of Content          viCHAPTER ONE: 1.0 Background of the study 11.1 Introduction 11.2 Problems of Study 21.3 Aims and Objective of the Study 51.4 Scope of the Study           6 1.5 Limitation of Study 61.6 Definition of Term 6 CHAPTER TWO: LITERATURE REVIEW2.1 Defini...

THE SIGNIFICANCE OF ADVERTISING TO BUSINESS ORGANIZATIONS IN NIGERIA (A CASE STUDY OF UNILEVER NIG. PLC OREGUN, LAGOS STATE)

ABSTRACTI am writing this project in attempt to investigate on the significance of advertising to business organizations, emphasis on Unilever Nigeria plc, Apapa. In accomplishing the purpose of the study, the followings shall be looked into:In chapter one, we shall look into background of the study, statement of problem, aims and objectives of the study, research questions, significance and need of the study, limitation and delimitation as well as definition of key terms.Chapter two deals wi...

SIGNIFICANCE OF AUTOMATIC TELLER MACHINE TO ENHANCING CUSTOMER RELATIONS IN THE NIGERIAN BANKING INDUSTRY (A CASE STUDY OF DIAMOND BANK PLC ILORIN)

ABSTRACTFor any organization’s survival constant maintenance of customer relationship is vital. One of the modern ways of enhancing this effectiveness is the use of automatic taller machine other wise know as branchless banking. Although the usage of this machine is too mechanical. For the purpose of collecting and secondary source of data collection was used. To this end, for any organization to maintain and facilitate effective customer relation in banking industry automatic teller machin...

IMPACT OF PROMOTIONAL STRATEGY IN THE HOTEL INDUSTRY

PROPOSALINTRODUCTION This project, work is intended to deal with the application of promotional strategy to marketing and its contributions to achievement of organization goals with particular focus on the Nigerian hotel industry (wing Kwara hotel as a case study). Attempts will be made to discuss certain vital elements in marketing known as the “marketing communication mix” or the “promotion mix”. The purpose of the study will be discussed. Attempts wil be made to identify problems o...

OPTIMUM PROMOTIONAL MIX AS EFFECTIVE TOOL FOR ENHANCING SALES IN THE NIGERIAN SOFT DRINK INDUSTRY (A CASE STUDY OF NIGERIAN BOTTLING COMPANY).

ABSTRACTThis research work focused on the optimum promotion mix as effective tool for enhancing sales. For this research work to be more presentable, it was divided into five chapter, chapter one deals with, historical background of the study, statement of the problem, purpose of the study, research question, research hypothesis, scope and limitation of the study and definition of terms. Also chapter two of the project work take a look at the concept of the promotion, theoretical analysis of ...

Advertisement and Sales Volume: A Case Study of Century Bottling Company, Kamp Ala.

TABLE OF CONTENTSDECLARATION ................................................................................................................. iAPPROVAL ....................................................................................................................... iiDEDICATION ................................................................................................................... iiiACKNOWLGEMENT .................................................................................

Packaging On Consumer Buying Behaviour: A Case Study of Coca Cola Company Brarudi, In Burundi

TABLE OF CONTENTSDECLARATION ................................................................................................................. iAPPROVAL ....................................................................................................................... iiDEDICATION ................................................................................................................... iiiAKNOWLEDGEMENTS ...............................................................................

The Relationship Between Marketing Strategies and Performance in Handicraft Cooperative Societies

TABLE OF CONTENTSCHAPTER ONEINTRODUCTIONI. I. Background of the study... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11.2. Statement of the problem................................. . . . .. . . . . . . . . . . . . . . . . . . . . . . 21.3. Research Objectives... . . . . . . . . . . . . .. . . . . . .. .. . . .. . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . .. 21.4. Research Questions......... . . . .. ...

How branding and packaging as tools for product differentiation in the marketing of consumer product in Nigeria.

PROPOSALThe primary aims of it is research is to take a deep look on how branding and packaging as tools for product differentiation in the marketing of consumer product in Nigeria.Branding is a name, symbol, sign given to a product in order to differentiate from other manufactures products in the market. Packaging is defined as group of activities producting the wrapper or container for a product.The chapter one of this research is about the general introduction about branding and packaging....

ENVIRONMENTAL COMPLEXITY AS THE DETERMINANT OF CHOICE OF PROMOTIONAL TOOLS IN MARKETING ORIENTED ORGANIZATION (A CASE STUDY OF JMK SUPERMARKET, ILORIN)

ABSTRACTEnvironmental complexity is a determinant to the choice of promotional tools in a marketing oriented organization. Although, the environment variable are numerous and are subdivided into three major sub-section (the macro, immediately or table and the micro environment) its complexity has immense influence on the choice of the promotional tools adopted or that can adopted by marketers to create awareness for their product carried. Statement of the problem of this research study will g...

THE SIGNIFIANCE OF MOITIVATION OF ENHANCING THE EOMPLOYEE PEROFORMANCE IN A COMPETATIVE MARKETING ENVIRONMENT (A CASE STUDY OF UNITED BANK FOR AFRICAN (UBA) ILORIN)

PROPOSALThe available theories on organization fail to encompasses effectiveness and efficiency motivation can be viewed as an inner urge that drivers people to work or perform. It is also an energy that boosts the morale of a worker or an employed. This project work will emphasis te role of motivation ion an organization.Chapter one of the project on the effect of motivation on employee performance in competitive marketing environment on introduction, it first  of all define what m...

DEPOSITS MOBILIZATION THROUGH MARKETING OF BANKING SERVICES (THE CASE STUDY OF THE FIRST BANK OF NIGERIA ILORIN)

PROPOSALDEPOSITS MOBILIZATION THROUGH MARKETING OF BANKING SERVICESDeposit mobilization is the bedrock of the present and future growth of all banks and marketing has been on essential element in the management of modern banking in Nigeria.In purpose of this study is to examine the growth of banking services and to analysis the marketing effect and the extent to which marketing can improve the efficiency of services in the first bank of Nigeria plc.The way of implementing marketing services a...

CONSUMER ATTITUDE TOWARDS OKADA TRANSPORT SERVICE IN NIGERIA

ABSTRACTThe general belief of an average marketer is that consumers are kings and therefore need to be treated as what they say they are, No company can produced a product without people that will purchase or use the product this make consumer to be number one in the mind of any producer because they are the one that can allow the company to grow and sustained in the market. Consumer attitude is not doubt need to be study before a company produces or sell a product, who is buying the product ...

ENVIRONMENTAL COMPLEXITY AS THE DETERMINANT OF CHOICE OF PROMOTIONAL TOOLS IN MARKETING ORIENTED ORGANIZATION (A CASE STUDY OF JMK SUPERMARKET, ILORIN)

TABLE OF CONTENTSTitle Page iCertification iiDedication iiiAcknowledgement ivAbstract viTable of Contents viiCHAPTER ONE: BACKGROUND OF THE STUDY1.1 Introduction 11.2 Statement of problem of the study 31.3 Aims and objectives of the study 31.4 Significance of the study 41.5 Scope of the study 61.6 Limitation and constraints of the study 81.7 Definition of terms 9CHAPTER TWO: 2.0 LITERATURE REVIEW 122.1 Concept of environmental complex variables 132.2 Marketing environmental complexity 14...


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