Research Papers/Topics in Marketing

The Growth of Marketing Education in Nigeria

ABSTRACT This study investigated the reasons for and the problems associated with the low quality and the unemployment saga of the marketing graduates that have impeded the growth of tertiary marketing education in Nigeria. Marketing which should take the centre stage in the holistic development of the nation has continued to play a second fiddle with consequent loss of professionalism in marketing practice and in marketing education. This study also grappled with the problem of lack of stude...

Sales Training on Sales Performance in The Hospitality Industry A Case Study Serena Hotel Nairobi

ABSTRACT The study was set out to investigate the effect of sales training on sales performance in the hospitality industry. The study was guided by the following objectives; To determine the characteristics of a good sales training program in the hospitality industry, to determine the caliber of staff to be included in a sales training program and to establish the importance for sales training program in the hospitality industry. The study findings were that characteristics of a good sales t...

SIGNIFICANCE OF AUTOMATIC TELLER MACHINE TO ENHANCING CUSTOMER RELATIONS IN THE NIGERIAN BANKING INDUSTRY (A CASE STUDY OF DIAMOND BANK PLC ILORIN).

ABSTRACTFor any organization’s survival constant maintenance of customer relationship is vital. One of the modern ways of enhancing this effectiveness is the use of automatic taller machine other wise know as branchless banking. Although the usage of this machine is too mechanical. For the purpose of collecting and secondary source of data collection was used. To this end, for any organization to maintain and facilitate effective customer relation in banking industry automatic teller machin...

Cultural Values and Consumer Behaviour The Case Study of Brarudi S.A in Burundi

ABSTRACT The study was set on consumer behaviour and cultural values in BRARUDI S.A The objectives were to establish the different cultural values affect consumer behaviour of people in BRARUDI S.A, the relationship between the cultural values and consumer behaviour of people in BRARUDI S.A and also to establish other factors that offer consumer behaviour. The methodology used were research design, survey population and sampling Research design referred to collect enough information from resp...

Value Proposition in Marketing of Banking Services and Its Effects on Local Bank Performance in Kenya; A Case Study of the Cooperative Bank University Nairobi, Kenya.

TABLE OF CONTENTSDECLARATION .................................................................................................................. iAPPROVAL ........................................................................................................................ iiDEDICATION .................................................................................................................... iiiTABLE OF CONTENTS ..........................................................................

The Promotional Activities and Consumer Behavior in Uganda Clays Limited at Kajjansi Entebbe Road

TABLE OF CONTENTSDECLARATION ........................................................................................................................... .iAPPROVAL .................................................................................................................................. iiDEDICATION ............................................................................................................................. iiiACKNOWLEDGEMENT ...............................................

SALES PROMOTION AS AN EFFECTIVE MARKETING STRATEGY FOR SELLING CONSUMER PRODUCT. (A CASE STUDY OF NIGERIA BAGS MANUFCATIRING COMPLANY, IKEJA LAGOS)

TABLE OF CONTENTSTitle PageCertificationAcknowledgementTable of contentsCHAPTER ONE1.0 Introduction1.1 Background of the study1.2 Statement of the study1.3 Objective of the study1.4 Significance of the study1.5 Scope of the study1.6 Limitation of the studyCHAPTER TWO2.0 Literature Review2.1 Concept of sales promotion2.2 Objectives of sales promotion2.3 Sales promotion planning strategy2.4 Factors determine the selection of sales promotion2.5 Concept of consumer products2.6 Types of consumer p...

THE DETERMINANT OF CHOICE OF PROMOTIONAL MIX IN THE MARKETING OF FINANCIAL SERVICES IN NIGERIA (A CASE STUDY OF UBA)

TABLE OF CONTENTCHAPTER ONE: BACKGROUND TO THE STUDY1.1 Introduction1.2 Statement of problems of the study1.3 Aims and objectives of the study1.4 Significance of the study1.5 Scope of the study1.5.1 Theoretical scope1.5.2 Geographical scope1.5.3 Industrial scope1.5.4 Time scope1.6 limitations and constraints to the studyCHAPTER TWO: LITERATURE REVIEW 2.1 Review of past research reports on the subject matter (empirical review)2.2 Review of braineral test (theoretical reviews)2.3 Summary o...

PERSONAL SELLING AS AN EFFECTIVE PROMOTIONAL TOOL IN MARKETING OF INDUSTRIAL GOODS (A CASE STUDY OF NNPC, ILORIN)

ABSTRACTThe project aim at knowing personal selling as a promotional tools in marketing of industrial goods, which provide for detail information about all activities that is going in industrial goods/ products, and also touch the parts of promotional activities like sales promotion, public relation, advertising and publicity which is useful to solve marketing problems. This project explains all process involve in oil companies in order to make successful selling activities. However, it also ...

APPLICATION OF THE MARKETING CONCEPT IN OUR LOCAL MARKET ( A CASE STUDY OF OWODE MARKET OFFA , KWARA STATE

TABLE OF CONTENTSTitle pageCertificationDedicationAcknowledgementAbstractTable of content CHAPTER ONE1.1 Introduction1.2 Statement of the problems1.3 Objective of the study1.4 Importance of the study1.5 Scope of the study1.6 Limitation of the studyCHAPTER TWO2.1 Literature review2.2 Nature and scope of marketing 2.2.1 Importance of marketing 2.4    Retailing mix2.5 The concept of marketing in retailing2.6 The difference between marketing and retailing concepts2.7 Hypo...

PROMOTION: A MARKETING TOOLS IN A COMPETITIVE MARKETING ENVIRONMENT IN NIGERIA (A CASE STUDY OF UNILEVER NIGERIAN, PLC)

TABLE OF CONTENTSTitle pageCertificationDedicationAcknowledgmentTable of contents CHAPTER ONE: BACKGROUND TO THE STUDY1.1 Introduction1.2 Statement of problems1.3 Aims and objectives of the study1.4 Significance of the study1.5 Scope of the study1.6 Limitations and constraints to the studyCHAPTER TWO: LITERATURE REVIEW2.1 Concept of competitive market Environment2.2 Characteristics of competitive market2.3 Strategies for meeting competition2.4 Concept of promotion2.5 The promotion tools2...

OUTDOOR ADVERTISING AS A MARKETING STRATTEGY FOR PRODUCT SALE IN THE NIGERIAN TELECOMMUNICATION INDUSTRY (A CASE STUDY OFGLOBALCOM NIGERIA LIMITED)

TABLE OF CONTENTTitle pageCertificationDedicationAcknowledgmentTable of ContentsAbstract CHAPTER ONE: INTRODUCTION 1.1 Background of the study 1.2 Statement of problems of the study 1.3 Aims and objective of the study 1.4 Significance of the study1.5 Scope of the study 1.5.1      Theoretical scope 1.5.2      Geographical scope 1.5.3      Industrial scope 1.5.4      Time scope 1.6 Limi...

ASSESSING THE ROLE OF STRATEGIC PLANNING AS A TOOL FOR ACHIEVING ORGANIZATIONAL OBJECTIVES OF BUSINESS ORGANIZATIONS IN NIGERIA (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, ILORIN)

TABLE OF CONTENTSTitle Page Certification iDedication           iiAcknowledgement          iv Table of Content          viCHAPTER ONE: 1.0 Background of the study 11.1 Introduction 11.2 Problems of Study 21.3 Aims and Objective of the Study 51.4 Scope of the Study           6 1.5 Limitation of Study 61.6 Definition of Term 6 CHAPTER TWO: LITERATURE REVIEW2.1 Defini...

THE SIGNIFICANCE OF ADVERTISING TO BUSINESS ORGANIZATIONS IN NIGERIA (A CASE STUDY OF UNILEVER NIG. PLC OREGUN, LAGOS STATE)

ABSTRACTI am writing this project in attempt to investigate on the significance of advertising to business organizations, emphasis on Unilever Nigeria plc, Apapa. In accomplishing the purpose of the study, the followings shall be looked into:In chapter one, we shall look into background of the study, statement of problem, aims and objectives of the study, research questions, significance and need of the study, limitation and delimitation as well as definition of key terms.Chapter two deals wi...


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