The Use Of Figurative Expression In The Language Of Advertisement

TABLE OF CONTENT

Title page - - - - - - - i

Certification - - - - - - - ii

Dedication - - - - - - - iii

Acknowledgement - - - - - - - iv

Table of Content - - - - - - - v

CHAPTER ONE

1.0 Introduction - - - - - - - 1

1.1 Statement of the Problems. - - - - 2

1.2 Research Questions - - - - - 2

1.3 Objectives to the Study - - - - - 3

1.4 Scope and Limitation of the Study - - - 3

CHAPTER TWO

2.0 Definition Of Hyperbole - - - - - 4

2.1 Approaches to Advertisement - - - - 5

2.2 Language of Advertisement - - - - 8

CHAPTER THREE

3.0 Introduction - - - - - - - 14

3.1 Sources of Data - - - - - - 14

3.2 Methods of Data Collection - - - - 14

3.3 Analytical Procedure - - - - - - 15

CHAPTER FOUR

3.0 Data Presentation and Analysis - - - 16

4.1 Characteristics of Hyperbole - - - - 16

4.2 Ambiguities in Meaning created by Hyperbole - 18

4.3 The Usage of Hyperbole Results to claims that are obviously Doubtful. - - - - - - 20

CHAPTER FIVE

5.0 Summary - - - - - - - 25

5.1 Findings - - - - - - - 26

References - - - - - - - 28