Abstract/Overview The study focuses on the influence of social media on youth leisure. The past has witnessed a growing interest among researchers in exploring the linkages between the media attitudes and behaviours of youth in Kenya In the context of increasing use of social media, research on the influence of social media on youth leisure is significantly low (Oriare 2010:13). As youth market expands and consumption power increases, communication researchers need to capture the latest tren...
This paper examined social media as a tool for combating child trafficking in Nigeria. Social media has actually become ubiquitous and part and parcel of the daily lives of millions of people around the globe and has tremendous effect upon every facet of our personal and professional lives. Therefore, in curbing this ugly situation of child trafficking in Nigeria, social media should have potential roles to play. Social media performs a number of functions, which benefit the individual as a m...
This paper examined social media as a tool for combating child trafficking in Nigeria. Social media has actually become ubiquitous and part and parcel of the daily lives of millions of people around the globe and has tremendous effect upon every facet of our personal and professional lives. Therefore, in curbing this ugly situation of child trafficking in Nigeria, social media should have potential roles to play. Social media performs a number of functions, which benefit the individual as a m...
Approximately half of the global population possesses a mobile phone, and 42% access the internet. Social media is one of the variables affecting sexual behavior among teenagers in today's society. This study was conducted to assess the contribution of social media usage to adolescent reproductive health services in the Tamale metropolis of the Northern Region of Ghana. The study design was a mixed method approach thus, qualitative and quantitative study design (cross- sectional study design ...
Abstract Purpose: Social marketing is the design, implementation and control of programs calculated to influence the suitability of social ideas. It has been generally agreeable from many studies in the recent past that companies that have used social media marketing exhibit high brand loyalty and undoubtedly is an important aspect of organizational success. This study purposed to analyze and investigate on how cocreation affect loyalty of customers towards Safaricom Ltd Company. This study ...
Abstract Several studies have been carried out on the role of social media in political democratization where most of the mbased on national elections in different countries.However,little attention has been given to university students who are increasingly utilizing social media as a way of engaging politically with aspirants, thereby influencing their voting patterns.Therefore,the focus of this study was to assess the utilization of social media in university students elections in Kenya. S...
Abstract/Overview The study surveyed the impact of social media on students’ academic performance in public day secondary schools. The study was conducted in Kisii County; Kenya where 1132 respondents, (students, teachers and principals) participated in the study. Researcher used mixed method research design. Purposive and simple random sampling techniques were used to obtain the sample of the study. The objectives of the study were: to established whether secondary school students were...
Abstract The advent of social media has brought with its new ways of communicating and interacting. Social networking sites have become quite popular in the recent past especially among the youth. They are not only being accessed on computers but also on mobile devices. The capability of social media to allow individuals to share their experiences, opinions and ideas being seen as an enabler for political participation and democracy among youths. The study’s specific objectives are, assess...
Abstract: Technological advancements have transformed every sphere of human life. The advent of technology and social media has improved interaction and communication between people. This is because social media offers a fast and a cheap means of interacting and sharing information. Freedom of expression allows one to hold their own opinions and to express them freely. However, availability and convenience of social media, coupled up with freedom of expression and the inability to differenti...
Abstract: Social media has been used to advance political inquiry, interactions and broader public and international engagement. However, being a new technological advancement, there is little empirical evidence on its effectiveness as a stimulant to political participation. This study thus sought to empirically establish the relation between social media usage and youth participation in general elections in Kenya. The theoretical grounding for the study was informed by the cognitive engagem...
Abstract: The World Health Organization, different governments, health providers and other stakeholders are the main public health information disseminators, and they use different sources to share the information to the public. One of the most popular sources is social media as it reaches a wide following. However, not all information on social media platforms is always accurate. The creation and spread of unverified information during a pandemic is referred to as infodemics and it tends to...
Abstract: This study examines how social media was used by political parties in the 2021 general elections in Uganda. It specifically focuses on how the social media ban, imposed a few days to the elections by the government, affected the participation of political parties in the elections process. Key parameters in the analysis of this study include; the use of social media by political parties in the 2021 general elections in Uganda, the extent that the social media ban affected the prepar...
Abstract: The use of social media has advanced greatly over the years and become an integral part of domestic and international political communication. The focus of this research was investigating use of social media to influence government decisions in South Sudan. The study examined the significance of Facebook and Twitter in determining government planning policies. The study used qualitative data of twitter and Facebook accounts commentary on South Sudan based on public responses to maj...
Abstract: Foreign policies of different countries are prone to change if there is a change in their national security or if there are factors that tend to affect their stability as a country. A key factor affecting foreign policy in the modern era is the revolution of media. The media influences public opinion thus influencing foreign policy. Media has changed the approach used by people to exchange information and communicate, thus transforming the social, economic, and political landscapes...
Abstract: In the past 10 years, Kenya has seen a surge in terror related attacks characterized by unimaginable carnage to human life and property. The Kenyan government has been at the fore front of ensuring that radicalization is halted in all its roots but with the advent of social media at the turn of the century, these efforts have become a Herculean task and new frontiers of thinking needed to beef up the efforts. Radicalization by Al Shabaab operatives in Majengo has predominantly been...