AbstractThis report focused on the impact of social media on media professionalism — a case study of Daily Monitor. Social media, as a topic has widely been researched on, however, less has been said about its impact on professionalism of media practica. As opposed to traditional media, social media has got free participation of every individual and total freedom in regard to information flow. The findings of the study reveal that there has been a direct, instant and continuous effect of so...
Abstract A modification of Biot's pornelastic differential equi~tionsis made to include nrarrix-fluid interaction mech~ismsw hich assume n solid-fluid relaxation hnction coiipli~igc c~eflicient. Vulucs of physical propcrtics of scdi~iicntsn .rc incorporuted'into cqilationswhicl~d cfinc phnsc yelocity nnd attei~uatibnf or pcirous media which are dependent on the co~~posidteen sities of various medin (silt, and lnediu~na nd coqfse sand). The results enable us to coinpare tlie .atenuation and ve...
TABLE OF CONTENT Title Page i Certification ii Dedication �...
ABSTRACT The growth of social media has provided a powerful, widespread and global communication platform. Its growth has had an impact on the opportunities for the perpetration of violence against women. Though violence against women did exist before, social media is presenting new ways in which women experience violence. This study sought to address the perception of violence against women on the social media platform as experienced in Kenya by answering questionsregarding the types of vi...
ABSTRACTToday, the advancements in the field of communication technology created a world with no boundary or limitations. We have witnessed the immense power of the internet and social networking sites are redefining the field of communication, which in conjunction with other communication media and technology, turned the world into a global village, thereby, di...
Abstract Social media platforms have revolutionised the way users communicate, by providing an open and vast platform to discuss about the sensitive and stigmatized issues of the society. Social media is increasing with ubiquity, this research aims to seek and understand the role of social media and its engagement with users for diffusion of global social mass movements. Sexual abuse and racial discrimination are stigmatised issues that have took over the attention all across the globe. Hash...
Abstract The use of social media in learning and teaching has become a popular concept in this modern day of internet and a technological society. Many researchers have made efforts to prove the applicability of internet-based technologies in education as well their influence on the educational outcomes. As social media sites continue to grow in popularity, it remains the premise that technology is a vital part in today’s learners’ success equation. This study examined Grade 11 Geography...
This study's goal is to examine how social media could affect mainstream journalism methods, with a particular focus on Amhara TV Newsroom Department. The study looked at how frequently journalists use social media in the course of their work and how social media is altering journalists gather information and report their daily news and what the prospects and difficulties are for journalists exercising in the social media era. For the study, mixed research methods were used, with a survey que...
ABSTRACT The social media platforms such as Facebook, Twitter, and YouTube have become very instrumental in enhancing the marketing capabilities of several bottling companies in Uganda. However, there is no academic documentation of whether these bottling companies such as Century Bottling Company Limited or Crown Bottling Company Limited (Pepsi) assesses marketing effectiveness of social media as their choicest tool in marketing. This study investigated whether using social media as a market...
EFFECT OF SOCIAL MEDIA ON THE CHURCH ABSTRACT There is no doubt that social media has gained wider acceptability and usability and it is also becoming probably the most important communication tools among people. Church is simply a particular Christian denomination or group of Christian believers. There is perceived effect of social media on the church. Several authors had considered the pro and con of social media on the Church. However it is necessary to view the effect from a scientific ...
ABSTRACT Social media tools such as Facebook, Twitter, Instagram and YouTube have become important sources of information. However, the dynamics between the volume of information on social media and the quality of choices consumers make remain unclear in literature. While some social media users complain of choice overload affecting the quality of choices and post purchase dissonance, others believe that information on social media is of quality and sufficient for effective decision making. T...
ABSTRACT Social media tools such as Facebook, Twitter, Instagram and YouTube have become important sources of information. However, the dynamics between the volume of information on social media and the quality of choices consumers make remain unclear in literature. While some social media users complain of choice overload affecting the quality of choices and post purchase dissonance, others believe that information on social media is of quality and sufficient for effective decision making. T...
ABSTRACT Today, Ghana has over fourteen percent of its population using the internet. Social Media is one of the main platforms that these users interact with online. This has presented an opportunity for companies to gain business benefits by reaching their clients online. For others, it has provided a means to reach new audience. Social media has greatly affected the legacy media industry, especially regarding content delivery and creation. This has caused legacy media companies to look int...
Abstract Keywords: social media, analytics, framework, Namibia Social media use within the business and branding spheres has exploded globally over the past few years. While Namibian SMEs are actively involved in social media marketing, there is a lack of deeper knowledge of audience analysis, campaign analytics and proper strategic planning for full benefit extraction. This is compounded by the relative lack of locally produced and published research within the field of social media that exp...
ABSTRACT Social media advertising is a powerful tool in contemporary times. The study sought to explore the effectiveness of firms’ social media advertising of fashion brands on consumer decision making with the mediating effect of consumer engagement in Ghana. Three constructs in assessing the effectiveness of firms’ social media advertising which included emotional appeal, informativeness and advertising creativity were used. There were two objectives of the study. The first objective w...