The Effect of Advertising on Sale Volume (A Case Study of Unilever Nigeria Plc)
TABLE OF CONTENT Pages Title Page i Certification ii Dedication iii Acknowledgmentiv Abstract v Table of Content vi CHAPTER ONE 1.0 Introduction 1 1.1 History of Advertising 2 1.2 Historical Background of Unilever Nigeria Plc 4 1.3 Statement of Problems 6 1.3 Purpose of the Study 3 1.4 Objectives of the Study 7 1.5 Research questions 7 1.6 Research Hypothesis 7 1.7 Research ...
Role of Public Relations on Organisational Growth and Developmental (A Case of Unilever Nigeria Plc)
TABLE OF CONTENT PAGE TITLE PAGE ....................................................... CERTIFICATION .................................................. DEDICATION ACKNOWLEDGEMENT ABSTRACT TABLE OF CONTENT CHAPTER ONE 1.0Introduction 1.1Historical Background 1.2Statement of Problem 1.3Purpose of Study 1.4Research Question 1.5Statement of Hypothesis 1.6Limitation of Study 1.7Scope of Study 1.8Definition of Terms . References . CHAPTER TWO LITE...
Audience Perception of Development Oriented Program of NTA Lagos
The history of broadcasting in Nigeria can be traced back to 1932 when Lagos started to relay the British empire service from Daventry, England. The establishment of Western Nigeria Television on October 31, 1959 by Obafemi Awolowo, in his capacity as the premier of Western Nigeria. The history of television broadcasting in Nigeria has shown that it has always been a government affair. The deregulation of the industry on January 7, 1992 by former military head of state...
The Role of Public Relation in an Organisational Growth and Development (A Case of Unilever Nigeria Plc)
TABLE OF CONTENT PAGE Title Page i Certification ii Dedicationiii Acknowledgement iv Abstract v Table of content vi CHAPTER ONE 1.1Background of the Study 1 1.2Statement of Problem 5 1.3Research Questions 5 1.4Objectives of the Study 5 1.5Research Hypothesis 6 1.6Scope of Study 7 1.7Limitation of the Study 7 1.8Operational Definition of Terms 7 CHAPTER TWO LITERATURE REVIEW 2.1 Introduction...
Public Relations Practices in African Petroleum Plc and Their Internal and External Public in Port Harcourt Metropolis
TABLE OF CONTENTS Title Pagei Approval Pageii Dedicationiii Acknowledgementiv Abstractv Table of Contentvii CHAPTER ONE:INTRODUCTION 1.1 Background to the study1 1.2 Statement of problem4 1.3 Objective of the study6 1.4 Formulation of Hypothesis6 1.5 Scope of the study7 1.6 Significance of the study8 1.7 Definition of terms9 CHAPTER TWO:LITERATURE REVIEW 2.1 What is public relation11 2.2 Role of public relations executiv...
THE INFLUENCE OF ADVERTISING ON BUYING BEHAVIOUR
INTRODUCTION Advertising is one of the most powerful socializing forces in our culture. Analysts have often state that “advertised products sell more than products that are not advertised. Adverts shape our attitudes and our attitude shape our behaviour. Benson (1999) Most producer believe that advertising as an element of marketing mix is required to achieve marketing objectives and goals Dauda Usman (1986:18). Advertising precisely is one of the communication elements in the Market...