THE INFLUENCE OF ADVERTISING ON BUYING BEHAVIOUR
INTRODUCTION Advertising is one of the most powerful socializing forces in our culture. Analysts have often state that “advertised products sell more than products that are not advertised. Adverts shape our attitudes and our attitude shape our behaviour. Benson (1999)Most producer believe that advertising as an element of marketing mix is required to achieve marketing objectives and goals Dauda Usman (1986:18). Advertising precisely is one of the communication elements in t...