ABSTRACT Critical Discourse Analysis (CDA) is a theory of language study that deals with how language relates to the social structure in term of power and dominance. It also investigates how ideological messages are passed on to the people through texts. This work has focused on the analysis of four selected media jingles (Couch Couples, Gender Equity Campaign, Peer Pressure and Stigma) using CDA with the aim of discovering how the media jingles influence HIV awareness and eradication...
INTRODUCTION 1.1BACKGROUND OF STUDY Television advertisement represents one of the several stimuli to which children are exposed, like other kinds of stimuli existing within their environment. Television advertisement has a powerful tendency to influence children’s behaviour and general way of life, thus study examines the kind of influences or effects advertising on television can have on children. Seventy-six years ago, in 1928 to be precise, a new dimension in communication and publicity...
This study has examined the extent to which the mass media serves as instrument of escalation, generation and de-escalation of religious-related conflicts in the Northern part of Nigeria and the consequent effects of the role of the mass media in the development of the region and the nation as a whole. The secondary sources of data were the main method employed in the collection of data. The study examined critically news reports and analysis, editorials, advertorials and special column...
ABSTRACTThe internet has been a platform for individuals, groups of people and companies to interact with one another through the social media. The social media has truly aided interaction and even other business services through social networks, forums, blogs, etc. Forums are now been used as tools/platforms to create discussions, connect to people (mostly of similar interests) and as sources of relevant information. This work intends to make use of forums as tools in help...
TABLE OF CONTENTSDECLARATIONAPPROVALDEDICATIONACKNOWLEDGMENT ivTABLE OF CONTENTS vLIST OF TABLESABSTRACT ixChAPTER ONE 1INTRODUCTION 11.0 Introduction 11.1 Background of the study 11.2 Statement of the Problem 21.3. Purpose ofthe study 31.4 Objectives of the study 41.5 Research Questions 41.6 Scope 41.6.1 Geographical scope 41.6.2 Theoretical scope 41.6.3 Contextual scope 51.7 Significance of the study s1.8 Operational of key terms 5CHAPTER TWO 6LITERATURE REVIEW 62.1 Socio cultural norms on ...
ABSTRACT The study assessed the role of the mass media in peace building and conflict resolution in the Darfur region of Western Sudan. The study was guided by five objectives which included; to determine the profile of the respondents in regard to age, sex, education and occupation, to investigate the strategies used by the media in reporting conflict events in the Darfur region, to analyze the role of media in reporting conflict in Darfur, to examine the effects of the media on conflict r...
ABSTRACT Stress is considered a major global health challenge affecting the well being of service providers especially those working in the human service sectors like teachers, health care providers, media specialists and security agencies. The sources of stress are attributed to socio-economic, occupational and political pressures of modern life. This study was prompted by emerging information from studies that stress is a silent killer that affects the health of service providers leading t...
ABSTRACT Social media provides a virtual network place where individual and organisations are able to enjoy and express their opinions, exchange opinions, distribute and control messages anywhere anytime. The use of SM has aided an exceptional growth in the way people interact with each other and do business. Unlike the traditional advertising tools of marketing communications, SM platforms, allow consumers to make inputs into the brand messages displayed by various companies, making SM a mo...
ABSTRACT The various violent ethnic conflicts experienced in post-independence Kenya have resulted in social, economic and psychological effects on individuals and the society. However, the most affected persons are the vulnerable groups including women and children. During times of conflict, psycho-social consequences are the most severe with long term effects. This study sought to assess the psycho-social effects of violent ethnic conflicts on vulnerable groups and adopted coping mechanisms...
ABSTRACT The various violent ethnic conflicts experienced in post-independence Kenya have resulted in social, economic and psychological effects on individuals and the society. However, the most affected persons are the vulnerable groups including women and children. During times of conflict, psycho-social consequences are the most severe with long term effects. This study sought to assess the psycho-social effects of violent ethnic conflicts on vulnerable groups and adopted coping mechanisms...
ABSTRACT This thesis identified the effect of LNGOs in creating harmonious social development and enlightened the factors that holdback the LNGO to carry out their social development activities effectively. The study explained how well the local NGOs contribute and take part for the social development issues in terms of education, gender and equality, employment, health, and microfinance. This report used descriptive research design to identify the effect of Local NGOs on social development. ...
Abstract Sentiment analysis has proven to be one of the most challenging tasks in natural language processing (NLP). Many AI systems have been developed which can detect the polarity of a sentence (degree of positivity, neutrality or negativity). But more information such as the emotion of the author can be detected. Our task here is to build an artificial agent – or an AI system – that is capable of detecting polarity in a document as well as the emotion of the author. Generally speakin...
AbstractThe aim of the study was to analyze the impact of social media on the student’s academic performance [A study of students of University of Abuja]. To achieve this, the survey research method was used. Subjects were drawn from the University of Abuja, using the simple random sampling technique and purposive sampling. Four research questions guided the study. Research findings showed that a great number of students in University of Abuja, had access to the internet. To this end, the r...
ABSTRACT The aim of the study was to analyze the impact of social media on the student’s academic performance [A study of students of University of Abuja]. To achieve this, the survey research method was used. Subjects were drawn from the University of Abuja, using the simple random sampling technique and purposive sampling. Four research questions guided the study. Research findings showed that a great number of students in University of Abuja, had access to the internet. To this end, the ...
ABSTRACT The purpose of the study is to investigate E-marketing and hotel performance with emphasis on three E-marketing tools namely; website, e-mail and social media. Previous studies that have looked at electronic marketing and hotel focused on adoption of the internet and electronic use in hotels. Others focused on the financial performance of electronic marketing: that is, return on investment, profit and loss and sales margin, to the neglect of other relevant issues such as the effect E...