ABSTRACT This study attempted to examine the role of the electronic media in promoting gender equality in Uganda. It was guided i)To identify the ways ofpromoting gender equality by media ii) to examine the roles played by broadcasting in promoting for gender equality iii) To examine the attitude of media editors towards gender equality. The research took the form of a descriptive design, and the reason for this is because it aims to describe the current situation so that it can be understood...
ABSTRACT This study explores the perceived impact of mass media campaigns in communicating information on HIV/AIDS prevention to in-school (ISY) and out-of-school youth (OOSY) in Oshana Region, northern Namibia. Mass media campaigns have become one of the acknowledged means for stemming the rapid spread of HIV/AIDS in Africa. Since the first case of HIV/AIDS was diagnosed in Namibia in 1986, HIV/AIDS has become the number one cause of hospitalisation and death among people of all ages and of...
ABSTRACT This study explores the perceived impact of mass media campaigns in communicating information on HIV/AIDS prevention to in-school (ISY) and out-of-school youth (OOSY) in Oshana Region, northern Namibia. Mass media campaigns have become one of the acknowledged means for stemming the rapid spread of HIV/AIDS in Africa. Since the first case of HIV/AIDS was diagnosed in Namibia in 1986, HIV/AIDS has become the number one cause of hospitalisation and death among people of all ages and of...
ABSTRACT This study was set out to establish the extent to which advertising affects market share of telecom companies in Mogadishu. Specifically the study wanted to establish the effect of (i) media advertising (ii) billboard advertising and (iii) celebrity advertising, on market share in Mogadishu telecom companies. The study was done by developing a conceptual frame relating advertising and market share. The study employed a descriptive co-relational design; data were collected from 50 res...
Abstract The study examined the performance of Nigerian print media, in the context of neoliberalism, regarding their coverage of the less-urban sections as compared to the attention given to the urban centres. The social responsibility, developmental media, and social exclusion theories provided the theoretical framework for the study. The Guardian, The Nigerian Tribune and The Vanguard—out of the national quality newspapers in Nigeria—were randomly selected for content analysis, while s...
ABSTRACT Reading is a skill that is vital to the development of an individual’s mind and for that matter the growth and progression of one’s life. It is even more beneficial for children when they are in their most impressionable stage of development, to develop good reading habits in them as they progress through the various stages of life as pupils, students, and into the adult life of career-hood. Reading for leisure has been seen as an effective way to cultivate the creative and criti...
Abstract The broad a1111 of this research was to establish the inOucncc or electronic media on secondary school students discipline in Mbarara Municipality, Mbarara district, Uganda. The focus was to establish the types and magnitude of indiscipline cases among secondary school students, to describe the commonly accessed electronic media by secondary school students and to establish the relationship between use or electronic media and secondary school students' discipline. This study was guid...
ABSTRACT This study explores the perceived impact of mass media campaigns in communicating information on HIV/AIDS prevention to in-school (ISY) and out-of-school youth (OOSY) in Oshana Region, northern Namibia. Mass media campaigns have become one of the acknowledged means for stemming the rapid spread of HIV/AIDS in Africa. Since the first case of HIV/AIDS was diagnosed in Namibia in 1986, HIV/AIDS has become the number one cause of hospitalisation and death among people of all ages and o...
ABSTRACT Data were collected on the following number of leaf, number of leaflet, days of germination, number of petiole, number of nodes and number of internodes, there were no significant difference (P = 0.05) on effect of nursery media on leaf number and leaf let number according to table 9. The experiment to determine the influence of seed scarification and nursery media on Juvenile Phenology of African oil been was conducted during the 2012 planting season at the Department of Agronomy a...
ABSTRACT The background of the study explains the history of mass media back beyond the dawns of recorded history to the people that figured out that they could reach audience through painting picture on cave walls. Research objectives was(i) to identify demographic characteristics of the respondents (ii) to identify the level of media influence on children (iii) to identify the level of awareness of children’s rights(iv) to establish if there is a significance relation on independent var...
ABSTRACT This dissertation is the product of contributions of ideas ‘ by the researcher and his supervisor. It is both conventional and similar the topic of this project, the effect of advertising on consumers buying behavior in Enugu metropolis with particular reference to the Nigerian Bottling Company, bottlers of coca-cola products, is very vast and one cannot claim to have treated all the aspects of have literature involved in this topic within this skeletal out –fit. Rather the res...
ABSTRACT This research work evaluates audience responsiveness to media surveillance reports about Lassa fever outbreak health issues among Abeokuta residents. The researcher adopted survey analytical method to carry out the study and the research questions that guided this research include what is the degree of responsiveness of Abeokuta South Local Government Area residents to media reports about Lassa Fever outbreak? What roles did media play in sensitizing the residents about the prevent...
Abstract The role of the press to persuade people to respond to a certain event is very central in each and every society. Today this role has taken route of political campaigns in any country in the world, regardless of its advancement; the press is widely used during political campaigns. Thus, the study of mass media effect has progressively focused on the political impact of mass media. In Uganda, this study has not gained much consideration. The literature available is very little and it ...
Abstract In this research work, the researcher intended to have a general discussion with local government as my background. But lack of space may not allow me for detailed discussion and analysis. However, all essentials part of the role of local government administration in economic and social development of rural areas in Nigeria are discussed and analysis. However, all essential parts of the “Effect of local government administration in Economic and Social Development of Rural Areas i...
Facebook as a social media platform has been evolving as an important tool for providing information and is widely being adapted for communication. The purpose and objective of the study was to assess the user engagement of Facebook as an administrative tool used by students and United States International University-Africa (USIU-A) for effective communication. The assessment covered the areas of transparency, access to resources, critical mass tendencies to social media engagement of USIU-A ...