ABSTRACT The researcher examines the effects of broadcast media campaign against ethno-religious crisis in Nigeria. Considering the long existing problems created by this menace, an audience based research of this nature is imperative. Survey research method was adopted in the research design to elicit reliable opinion from a known sample of the population based on Taro Yamane formula and the 2006 Census Report. The researcher framed five research questionnaires as research instrument to gath...
ABSTRACT The role of public relations in ENHANCING CUSTOMERS SATISFACTION IN A GOVERNMENT PARASTATALS (A CASE STUDY) OF THE ENUGU STATE IDATER CORPORATION) is hinged on disclosing the necessity of applying public relations and the role public relations can play in rendering a satisfactory services which will not only retain customer but attract more customers to a government firm.Accordingly, customer satisfaction has to do with serving the customers in a most respectable and satisfying man...
ABSTRACT This study was undertaken to find out Enugu Residents Perception of New Media as a means of Communication. In this research work, some research questions were raised which included, if Enugu residents see media as a means of communication; what purpose do they use new media for; how credible is the new media and if new media is seen as an agent of social change. The study used the questionnaire to collect primary data, while secondary data was sourced from textbooks, journals, magaz...
ABSTRACT This study is geared towards finding out the role of television in political mobilization to rural audience in Nigerian with special references of Njikoka local government. for this study, five rural towns in Njikoka local government area were studied. The important of television as the most mobilization media of mass communication is universally acknowledge, the use of television is umiled because of some factors that militate against its full utilization such as high...
ABSTRACT The study assesses the effect of Boko Haram incessant attacks and crisis on the development of Nigeria. The terrorizing effect of the activities of the fundamentalist sect, Boko Haram on the socio-economic condition of the country has become so devastating that some financial institutions, companies and other business ventures have closed down in many areas, thereby causing relocation of non-indigenes and indigenes alike to other states. It is based on the above that this paper seeks...
ABSTRACT The various literature studies intended to stress the mass media role in the National Development which reflects in the area of democracy political leadership. In this study the researcher decided to draw home the truism that without a national political consciousness and viable political participation resulting in good leadership; there could be no genuine national development. The mass media as the fourth estate of government had been assigned the various responsibilitie...
mso-bidi-font-family:"Times New Roman""> "Times New Roman"" lang="EN-AU">ABSTRACT mso-bidi-font-family:"Times New Roman"" lang="EN-AU"> "Times New Roman"">The study is a descriptive survey designed to examine information and communication technology and changes in media production and distribution. A total of one hundred and fourteen respondents comprised staff of Vanguard and Daily Sun newspapers was used as sample size of the study. The study howeve...
"Times New Roman"" lang="EN-AU">ABSTRACT mso-bidi-font-family:"Times New Roman"" lang="EN-AU"> "Times New Roman"">The study is a descriptive survey designed to examine information and communication technology and changes in media production and distribution. A total of one hundred and fourteen respondents comprised staff of Vanguard and Daily Sun newspapers was used as sample size of the study. The study however collected its data from primary and secondary sources. Primary data...
Abstract: This paper is the first in a series. The series will examine the origins of this educational genre: academia involving adults as students. By examining its definitive history and philosophy, its early changes, evolution, and transitional periods, we can better understand the social incubus that has led to its current role. The area of investigation will be limited to parts of Europe and the United States, since this where, a century later, the emergence of Adult Education as...
ABSTRACT This study is an investigation carried out in order to find the impact of adoption of advertising as a survival strategy in mass media organization. This study was carried out in mass media organization and based on case study of Nigeria Television Authority (NTA) Enugu. The statement of the problem was to find the advertising strategy used and the specific advertising tools or styles employed in influencing viewer’s behaviour of television. The research method that was used is S...
ABSTRACT This research work critically examined on Challenges facing Nigeria Media Establishment, faced with different organs of the media such as the radio, television, newspaper, etc. I narrowed down my research to television using NTA Abuja as my case study. Below is a brief run-down of my research procedure and finding. The first chapter looked at the historical background of the study, stating the research problems and the aims and objectives of the study. It also highlighted the ...
ABSTRACT This study of Gate-Keeping and How Media Ownership affects it Follows The Tradition of lewin (1947), white (1950) and swider (1967). It will reveal that as a concept, gate-keeping hold great promise in African mass communication research. Survey research method will be used to collect data from 25 senior reporters and editors at the Federal Radio Corporation of Nigeria Enugu. The research will reveal that corporate philosophies and policies of media organizations affect gatekeeping ...
ABSTRACT The essence of this research work was to evaluation of the role of the interne in elevating communication efficiency in Nigeria. It is not an attempt to know whether or not the internet has penetrated Nigeria, but a critical assessment of the role of the internet in promoting an effective communication in Nigeria in the least five years. The objectives of the study is therefore 1. To analysis the impact of the internet as a communication technology in Nigeria in the leas...
INTRODUCTION: It was the former president of the Federal Republic of Nigeria. Genetal Babangida (Kurubo, 1993). It is therefore, no over statement to assert that women play very salient roles in national development. A timely question at this junction is what is national development? National development is usually defined principally in terms of economic growth (Redclift 1987). However, for the purpose of this discourse, national development (I,e the physical, political, infrastruc...
ABSTRACT The aim of this research work is find out the crisis resolution of ijaw/ itesekiri of 1997.In the chapter one we make a research on the conflict between the ijaw and itesekiri of warri metropolis between may and July 1997 which could be regarded as inter – communal feud as a result of economic and political tuasles. While in chapter two we took onto the sources of literature, the Review, social objective political objectives and summary of literature Revie. Chapter three we make r...