Mass Communication Research Papers/Topics

REPORTERS RESPONSIBILITIES AND THE URBAN – RURAL NEWS IMBALANCES IN NIGERIAN NEWSPAPERS

ABSTRACTAcademic writings are replete with studies on news imbalance. So much have been said about news imbalance in the international scenes.However, by writing this project, the researcher intends to look beyond the imbalance to the root cause.It is hoped that the information contained in this project will go a longway to correct the persistent problem of urban – rural news imbalance in Nigerian newspaper.Consequently, chapter one introduce this study as well as the theoretical frame work...

THE IMPACT OF TESTIMONIAL USE ON ADVERTISING EFFECTIVENESS (A CASE STUDY OF KANU NWANKWO IN PEAK MILK ADVERTISMENT)

INTRODUCTION Advertising is a powerful and persuasive machine. It is an exciting, dynamic and fully challenging enterprise. It is a subject that cannot be ignored in our day-to-day life; infact world without advertisement is a bleak world” Awake 1988 Pg 1-6.  Advertising is always ahead of us to greet us, Infact it has almost become a thorn in the flesh that the average individual cannot do  without. He or she is exposed to several kinds of advertising messages right from the moment he w...

AN APPRAISAL OF DEVELOPMENT COMMUNICATION AS A TOOL FOR NATIONAL DEVELOPMENT

ABSTRACTThis study was carried out wit the sole objective of determining the appraisal of development communication as a tool for national development. In tackling this study, the researcher identified the researcher problem and used them to raise four research questions and for four research hypothesis.  Literature relating to the topic under study was reviewed through both primary and secondary sources of literature.  The researcher used survey research design that enable her to seek for ...

THE ROLE OF MASS MEDIA IN CRISIS RESOLUTION

ABSTRACTThe aim of this research work is find out the crisis resolution of ijaw/ itesekiri of 1997.In the chapter one we make a research on the conflict between the ijaw and itesekiri of warri metropolis between may and July 1997 which could be regarded as inter – communal feud as a result of economic and political tuasles. While in chapter two we took onto the sources of literature, the Review, social objective political objectives and summary of literature Revie. Chapter three we make res...

HOW CAN EDUCATED WOMEN IMPROVE THROUGH THE FORMATION OF COOPERATIVE SOCIETIES

INTRODUCTION Cooperation means working together. The principle of cooperation is as old as human Society. It is truly the basis of domestic and social life. Cooperative effort is ultimately the group instinct in man, which enables him to live together and help each other in times of stress and strain. Unconsciously, the principle has always penetrated the life of human race. The history of modern civilization is in fact, the history of cooperation, for without it social and economic progress...

IMPACT OF DRUG TRAFFICKING AND ABUSE IN OUR NATION’S IMAGE, CONTENT ANALYSIS OF SELECTED INTERNATIONAL AND LOCAL MEDIA CONTENTS ON NIGERIA.

ABSTRACT/PROPOSALI choose to write on Drug and trafficking because it has assumed a global concern, even in the sporting sphere, it is being questioned.  The press has devoted lots of its spaces and airtime to attack the monster its impact is very disturbing and divesting without concerted efforts of all and sundry it may be a scourge that may threaten the entire world for the rest of this millennium and beyond. The phenomenon is a problem for youths everywhere nowadays, parents, teachers an...

Threats of Online Social Networks

Abstract  In the recent years, we have witnessed a dramatic rise in popularity of online social networking services, with several Social Network Sites (SNSs) such as Twitter, Facebook, Blogger, You Tube, Google, Yahoo! Groups etc are now among the most visited websites globally. However, since such forums are relatively easy to access and the users are often not aware of the size and the nature of the audience accessing their profiles, they often reveal more information which is not approp...

Investigative Journalism Practice Among Journalists in South Western Nigeria.

TABLE OF CONTENT Title Page i Certification ii Dedication iii Acknowledgements iv Table of contents vi Abstract vii Chapter One: Introduction 1.1 Background of the study 1 1.2 Statement of the problem 1.3 Research Questions 1.4 Objectives of Study 1.5 significance of the study 1.6 Scope of the Study 1.7 Limitation of the Study Chapter Two: Literature Review and Theoretical Framework 2.0 Introduction 2.1 Definition of Investigative Journalism 2.1.1 Historical Background of Investigative...

Nigeria Institute of Public Relations

This paper traces the history and development of modern Public Relations practices in the western world and Nigeria side of the story from 1949 to date. This objective is achieved via a conceptual review of existing academic and professional literatures concerning public relations and Nigerian Institute of Public Relations. This study dispels the notion that modern public relations practices began in Nigeria with the creation of a public information unit by the United African Company (then...

The Taxonomy of Yoruba Talking Drum and Shekere: Uses and Roles as Indigenous Modes of Communication

Abstract The Talking Drum and Shekere are an important instrument of communication in Traditional African society, including Nigeria. They serve as the voice of the whole community and communicate the aggregate of people’s desires not only in music but also in the whole sense of communication. The Talking Drum is fashioned to enhance grassroots mobilisation for developmental needs of the society, while the Shekere is designed to give rhythm to music and complement the output of other indige...

Mass Media and Socialization of the Citizenry: Assessment of the Effect of Ebonyi State Attitudinal Change Mantra

mso-ansi-language:EN-US">ABSTRACT mso-ansi-language:EN-US">This research work which examines the influence of the mass media on socialization of citizenry using Ebonyi state as a case study was based on the research design called survey. Its sampling technique which happens to be the purposive sampling was used because of the specific population under research and who are mostly children of schooling age. The questionnaire which served as a means of data collection was distributed am...

AUDIENCE PERCEPTION OF SPORTS (FOOT BALL) REPORTAGE BY NIGERIAN NEWSPAPER

Abstract This study was conducted in order to assess how sports news especially football sports were treated in Nigerian’s newspapers, by assessing the contents of the Nigerian sports papers, the readers interest given to various football leagues and level of prominence attached by way of placement and importance were also analyzed.Content analysis was used to gather data and the study sample was derived through stratified sampling method. A total of three (3) daily sports newspaper p...

THE PATTERN AND NATURE OF SEASONAL FILM VIEWERSHIP AMONG UNIVERSITY OF MAIDUGRI STUDENTS

ABSTRACT This study, The Pattern and nature of seasonal Film viewership among University of Maidugri students notes that seasonal films comes in series and students consumes a lot of time watching this films to the detriment of their studies Research has shown that, films just like books, are important medium of cultural transmission and socialization. Thus, the concern on media Influence has led to the development of different communication theories in an attempt to explain the relationship ...

THE INFLUENCE OF MASS MEDIA ON CHILDREN MENTAL DEVELOPMENT

ABSTRACTThis study covers the ınfluence of mass medıa on chıldren mental development, specifically the use of media and technology, children’s educational TV, and some electronical gadgets ownership. Since some decades the media’s presence in children is completly omnipresent. The media is used by children as an agent of socialisation on their knowledge. Children’s news media use social intructions acquaintances function as primary sources of causal effects for each other. Thus the m...

THE CHALLENGES OF DIGITIZATION OF BROADCASTING MEDIA IN NIGERIA AND THE WAY FORWARD

ABSTRACTDigitization is the current trend in broadcasting, both in Nigeria and the world over. The International Telecommunication Union, ITU, set 2015 for the entire broadcasting stations in the world to go digital. Nigeria set 2012 for broadcast stations in the country to be digitized. This work aimed at x-raying the challenges of switching from analogue to digital technology. In the process, the benefits of digitization were outlined and afterwards weighed against the challenges of actuali...


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