Abstract Film is a story recorded as a set of moving pictures to be shown on the television or at the cinema. It is also a roll on shut of flexible plastic that is sensitive to light for the use of in photography. Film also known as movie or motion pictures is series of still moving image. It is produced by recording photographic images with cameras or by creating images using animation techniques or visual effects. It is considered to be important for a source of popular entertainment, a po...
AbstractThe study was on the Influence of Television on Consumer Buying Habits of Guinness Stout in Ikeja Community of Lagos State. It started with general introduction to the research, statement of the problem and purpose of the study. This was followed by comprehensive literature review of television advertising on consumer buying habits of Guinness Stout in Ikeja community of Lagos State. The researcher made use of the survey design to gather necessary information. Simple random sampling w...
Abstract The internet plays a fundamental role in organizations and societies. The basic fact justifies the information revolution that has been taking place across the globe in recent times. The term internet, according to Cawkell in Ogedegbe (2006, p.152) is a large computer network formed out of some thousands of interconnected networks, and it supports a whole range of services such as electronic, file transfer protocol, data base access and many others. It is therefore not surprising the...
AbstractTechnological advancement in communication technologies has continued to eulogize television as a powerful medium of mass communication. Interestingly, television programme span around the circuits of human endeavour including politics, culture and education.Udeajah (2004, p.7) affirm this when he notes that:We all know in truth broadcasting has become an indispensable form for the practice of politics and governance in all modern nation states. The reasons are quite simple. No other ...
Abstract This study focuses on the influence of religious programmes on NTA Enugu in regulating the moral conducts of Nigeria student, a study of Caritas University students. This is an investigative study in which 280 questionnaires were distributed and 240 were returned. A survey research method was adopted to take care of the diverse nature and student’s composition of the four faculties of the University. Analysis of data showed that religious television programmes can regulate the mora...
Abstract The Federal Radio Corporation of Nigeria is the Pioneer Broadcast Organization in Nigeria with a rich culture of excellence. Available records reveal that Radio Broadcasting was introduced into Nigeria in 1933 by the then colonial Government. It relayed the overseas service of the British Broadcasting Corporation through wired system with loudspeakers at the listening end. The service was called Radio Diffusion System, RDS. From the RDS emerged the Nigerian Broadcasting Services, NBS...
AbstractThe aim of this study was to analysis the influence of News Censorship on the Performance of Media Houses in Nigeria. The aim of this study was achieved using the survey research method. Subjects were drawn from staff of Nasarawa Broadcasting service using the purposive sampling technique. Five research questions were used in the study. The findings of the study showed that, news censorship has negative influence on the performance media houses, news objectivity, accuracy and balance ...
AbstractThis study is aimed at finding out hoe ESBS Radio has helped in the economic empowerment of Agbani community and to find out the possible ways to improve the economic standard of the dwellers of Agbani community. This study was based on uses and gratification theory. The researcher consulted relevant literature to raise secondary data while survey method was used to generate primary data for analysis. The data generated using questionnaire was tested using Chi-square goodness of fit ...
AbstractIn every society we find ourselves, the need for the rules to reach out improve the standard of the ruled is imperative. The system must rely upon a regular two-way flow of information between the government and the citizens of the country, we have seen subsequent administration, be it military or civilian coming out with one programme or the other aimed at improving the standard of life that are found in the rural or communities areas, who obviously form the bulk of the Nigerian popu...
Abstract The aim of this study was to analyze the Influence of African Independent Television as a Watchdog against Child Abuse and labour with a particular focus to Child Trafficking. The study made use of survey research method. Subjects were drawn from Gariki using the purposive sampling technique. The study answered four research questions. From the research findings, it was observed that the programmes aired on AIT helped in discouraging the practice of Child Abuse and Labour. The study ...
Abstract The Nigerian electorate in recent years has been intensely individualistic groups. Hence political parties usually confront pro-found cultural differences given the cultural structure of the Nigerian electorate.Independent Television Benin is an electronic media with visual and audio sounds. It is an effective spontaneous messages carrier of our time. On 27th of March 1997 when Independent Television started transmission of programmers‟ on channel 22 with its slogan certainly the B...
AbstractThe main purpose of this study is to find out the influence of advertising on Caritas University undergraduates´ patronage of Goodmorning cornflakes. The study adopted the survey research method using the questionnaire as its research instrument. Out of 100 copies of questionnaire distributed to the respondents who were undergraduate students of Caritas University, 100 copies were retrieved. The study asked among other questions: what type of influence do advertising messages have on...
ABSTRACTThe project is aimed at determining theinfluence of media ownership on NTA and AIT Lagos. It is centred on the influence of media ownership of the programming on both television stations. Survey and random sampling were used to source for data. Questionnaire was the instrument used for data collection. Chi-square was used as a statistical procure. Based on the findings drawn, the researcher recommends that NTA and AIT in Lagos, should as a matter of urgency improve their programming, ...
AbstractThis project seeks to appraise the impact of indigenous soap operas on the general behavior of students of Caritas University. A survey research method was employed in carrying out this work. At the end of the exercise, findings showed that indigenous soap operas have a great impact on the behavior of the students of Caritas University. It helps in maintaining and sustaining our local cultural value in the students. Recommendations were made that producers of indigenous soap operas on...
AbstractThe impact of advertising for businesses and brands in the 21st century has become imperatively permanent and therefore cannot be overemphasized.Advertising, it is generally believed, dates back as old as man himself, and thus has been present in his economic and socio-political life before recorded civilization began.Sapso (1975, p. 9) opined; “there is little doubt among trade men and merchants to make good their waves, has had on existence almost as long as the customs of buying ...