Research Papers/Topics in Mass Communication

THE IMPACT OF TESTIMONIAL USE ON ADVERTISING EFFECTIVENESS (A CASE STUDY OF KANU NWANKWO IN PEAR MILK ADVERTISMENT)

INTRODUCTION 1.1BACKGROUND OF THE STUDY Advertising is a powerful and persuasive machine. It is an exciting, dynamic and fully challenging enterprise. It is a subject that cannot be ignored in our day-to-day life; infact “a world without advertisement is a bleak world” Awake 1988 Pg 1-6. Advertising is always ahead of us to greet us, Infact it has almost become a thorn in the flesh that the average individual cannot do without. He or she is exposed to several kinds of advertising messages...

THE ROLE OF THE PRESS IN THE POLITICAL POLARISATION OF THE NIGERIAN NATIONAL DEVELOPMENT.

ABSTRACT This study was designed to critically examine “the role of the press in Nigeria’s polarization and National Development” The method of content analysis was adopted and also, three Nigerian daily newspaper were selected. This include, the New Nigeria Newspaper a federal Government owned newspaper published in Kaduna state,  The National concord and the champion, each being privately owned by differently individual (s) but published in Lagos. Three publications were selected per...

AN ASSESSMENT OF THE EFFECTS OF TELEVISION PROGRAMMES ON YOUTHS. (A CASE STUDY OF CAMPUS CIRCUIT ON MINAJ BROADCAST INTERNATIONAL)

ABSTRACT My interest in this work its assess the effects of Television programmes on youths. Using a Minaj Broadcast international (MBI) programme Campus Circuit” as a cash study.  Television is widely acknowledged as “a powerful medium of age? The is astounding, its visual immediacy gives its audience a feeling of participation more than any other medium.    It is necessary to find out  what effects television has on youths. I want to observe the youths watching campus circuit a tele...

THE ROLE OF RADIO IN DEMOCRATIC SOCIETY (A CASE STUDY OF ENUGU NORTH LOCAL GOVERNMENT AREA)

ABSTRACT After the nation has been envisaged and deliberately manipulated by the military government in recent time, it seem the mass media (Radio) has lost or shaker in the role expected of it in a democratic society.  In recent to this development, this research work is aimed at investigating, finding and re iterating what is expected of the mass media (radio) in a democratic society. Using Enugu North as a case study and concentration was narrowed down to Radio   in order to achieve maxi...

THE ROLE OF PUBLIC RELATIONS IN ENHANCING CUSTOMERS SATISFACTION IN A GOVERNMENT PARASTATALS

ABSTRACT The role of public relations in ENHANCING  CUSTOMERS SATISFACTION IN A GOVERNMENT PARASTATALS (A CASE STUDY) OF THE ENUGU STATE IDATER CORPORATION) is hinged on disclosing the necessity of applying public relations and the role public relations can play in rendering a satisfactory services which will not only retain customer but attract more customers to a government firm. Accordingly, customer satisfaction has to do with serving the customers in a most respectable and satisfying ma...

THE ROLE OF RADIO IN MOBILIZING WOMEN IN POLITICS IN ENUGU URBAN AREAS

ABSTRACT No matter how plural a society may be, the radio should be the engineering force and vehicle for conveying political message to the women in the democratization process in which man is the pivot, it is with this background that the objectives of this study re-channeled towards metropolis for their participation in politics. The work examined factors such as medium, interpersonal communication, exposure objectivity and sycophancy to clear. Curtly determine the effective impact of the...

FAMILY PLANNING

ABSTRACT In the olden days, it was a well-known facts, that a rich and wealth man is known by the number of children and yam barns he had. (Greater in number) but recently, the reverse is the case, in that a rich and wealth man is known as a man with lesser number of children who he takes greater care of. The mass media had played a contributory role recently to educate parents in particular and the public in general of family planning programmes. This work however, is on how the mass medial...

THE ROLE OF COMMUNITY PUBLIC IN CONFLICT MANAGEMENT

ABSTRACT This Project work was based on the role of public Relation is conflict management between oil producing communities and oil companies.  The study was however contained to two major oil companies namely, the shall petroleum Development Company (SPDC) and the part. Harcourt Returing Company (PHRC).  In addition, Eleme Local Government Area Ikwere Local Government Area all in Rivers State which are lost communities to both shell and PHRC were used as case study. To ensure that the aim...

PUBLIC RELATIONS AS A TOOL FOR INDUSTRIAL HARMONY. (A CASE STUDY OF CONSTRUCTION INDUSTRY IN ENUGU STATE)

ABSTRACT There has been a meaningful contribution by researchers on  this subject; public Relations.  So  this project developed after  a series of consultation and research.  In order to put to rest the about is the mind of many as to whether public relation is necessary in an industry or organization, I strongly believe that  the industry is the means through which public  relation is mostly propagated.  More so,  the industry  as a  corporate body has an image to protect  thus ...

THE ROLE OF PUBLIC RELATIONS IN BUILDING CORPORATE IMAGE

ABSTRACT  This study is aimed, at pointing the role of public relations department  and the practitioner in building the corporate  image in government parastiatls  TABLE OF CONTENT TITLE PAGEII APPROVAL PAGEIII DEDICATIONIV ACKNOWLEDGMENTV ABSTRACTVI TABLE  OF CONTENTVII CHAPTER ONE INTRODUCTION 1.1THE HISTORY OF NIGERIAN AIRWAYS 7 1.2THE OBJECTIVES OF NIGERIAN AIRWAYS8 1.3STATEMENT OF RESEARCH PROBLEM10 1.4OBJECTIVES OF THE STUDY12 1.5SIGNIFICANCE OF THE STUDY13 1.6RESEARCH QUESTIONS...

A COMPARATIVE ANALYSIS OF THE PROBLEMS FACING PRIVATE TELEVISIONS AND GOVERNMENT TELEVISIONS IN THE DISSEMINATION OF INFORMATION IN NIGERIA

ABSTRACT The problems which face both private and government owner television stations have always been a concern to both public and media experts, This work is aimed at providing answers to questions asked while  accomplishing.   The objectives written in the first chapter of the work. This work is  divided into five chapters. Chapter one gives the background of the study and frame work upon which research is built. The second chapter centers on literature review. The third chapter concer...

THE ROLE OF RADIO IN MOBILISING WOMEN FOR POLITICS IN NIGERIA. PERIOD OF STUDY: (1961 – 2004)

ABSTRACT The aim of this project is to analyse The Role of Radio in mobilising Women for politics in Nigeria period of Study from 19961 – 2004. The system of Communication through Radio plays a major role in mobilisation of woman for politics on Nigeria, Improving lot of Nigeria women is a prime target. In Nigeria with the regard to women politics and information awareness, radio plays major parts then any other means of communication. Meanwhile, women in the rural areas are more closer to ...

AN EVALUATION OF COMMUNICATION EFFECTIVENESS BETWEEN MANAGERS AND EMPLOYEES (A CASE STUDY OF LIFE BREWERIES LIMITED ONITSHA)

ABSTRACT This project is written with the intension of bringing communication effectiveness between managers and employees to reality. Since no function in business is consistently more dynamic than management communication system, it is based on experiment to evaluate the effectiveness of communication between managers and employees, whether it is done orally written, electronically or otherwise. As a matter of fact, the primary objective of this work describe the signification of accurate c...

INFLUENCE OF MEDIA OWNERSHIP ON PROFESSIONALISM

ABSTRACT This project is based on the theoretical and practical study of the media ownership on professionalism. In this work, I revaluate the two types of the media-that is, government ownership and private ownership (Minaji System Television Obosi and Nigerian Television Authority Enugu) with a view to recommending a more effective ownership that is, the type of ownership that is geared towards attaining professionalism in media operations. Professionalism in media operation could be achie...

THE MANAGEMENT AND ADMINISTRATIVE EFFECTS AND MEAN OF CREATING AWARENESS ON RADIO AND TELEVISION FOR BEVERAGES [A CASE STUDY OF MILO FOOD DRINKS]

ABSTRACT  This  research  work  on  the  management  and  Administrative  effective  effects  and  means  of  creating  awareness  on  radio  television  for  beverages  was  carefully  carried  out  based  on  the  essential  lateness  received  in  business  administration  and  management  courses.  I  was  also  able  to  recognize  the  fact  that  there  are  some  management  and  administration  functions  that  need  to  be  ju...


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