ABSTRACT This is a public perception of the advertising of G.S.M product (MTN)/ZAIN). A case study of Onitsha Community. The Main purpose of this study is to ascertain the publicd attitude towards the advertisement of GSM products. To enable some GSM business organization know how consumer feel about their products. It will further evaluate the impact of advertising in the sales of GSM products. And finally to correct the negative impression some people are having about advertising. �...
ABSTRACT The increasing rate of teenage smokers in Nigeria and probably the world over has introduced both social and economic problems in the society. Most people are of the view that advertisement has contributed immensely to this trend. Our problem therefore is to evaluate “the effects of Tobacoo advertising on student of tertiary institution in Nigeria using a ESUT students as the study. Consequently, there must be a relationship between the adverts messages of tobacco manufactures an...
INTRODUCTION 1.1BACKGROUND OF THE STUDY The much-touted 2003 elections now belong to the past. Nigeria did not break in pieces, at least, literally. However, like every other significant event in a nation’s history, the 2003 general elections is just still present. It left in its trail unrestrained outbursts, tantrums, violence, condemnations as well as commendations. All the major actions had something to say – the aspirants, the political parties, the elections observers, NGOs, ...
ABSTRACTThe study focuses on the analysis of audience perception of media coverage of April 2011 Presidential election using South-East geo-political zone as a case study. However, the research study was restricted to five South-East states of Abia, Imo, Enugu, Anambra, and Ebonyi to collect different perception from the audience about the conduct of April 2011 presidential election. Major findings of this research study reveals that parties and officials were offering bribe to voters to allo...
ABSTRACT This study on mass media in the promotion of government policies in Nigeria was conducted to determine the contributions of mass media research in the overall success of promotion of government policies in Nigeria using Enugu State Broadcasting Service of Nigeria as a case study. This study is made up of five chapters, chapter one deals with the introductory part of thye study. It touches on vital subjects such as statement of the problems, purpose of the study, scope of the formula...
ABSTRACT The study focuses on the analysis of audience perception of media coverage of April 2011 Presidential election using South-East geo-political zone as a case study. However, the research study was restricted to five South-East states of Abia, Imo, Enugu, Anambra, and Ebonyi to collect different perception from the audience about the conduct of April 2011 presidential election. Major findings of this research study reveals that parties and officials were offering bribe to voters to all...
INTRODUCTION The reason for banks striving to improve their profitability are obvious and varied. In this era of competitions, there is need for organizations, banks business enterprises churches, clubs etc. to evolve procedures to improve their performance to the benefits of their consumers and knowing fully well that times have change and also the creams of customers. For banks the need as more pronounced especially when they are faced with what we call institution and inter bank competiti...
BACKGROUND OF THE STUDYThe media as had been established can provide for audience members information on Varity of issue. By emphasizing certain topic stressing particular interpretation and projects specific themes the media creates some distorted impression with their “ definition” portraying reflection of the real society ie if sexual promiscuity is regularly portrayed as widely practices and accepted in this sense, the viewers may accept such definition as normative in the soc...
ABSTRACT This study on mass media in the promotion of government policies in Nigeria was conducted to determine the contributions of mass media research in the overall success of promotion of government policies in Nigeria using Enugu State Broadcasting Service of Nigeria as a case study. This study is made up of five chapters, chapter one deals with the introductory part of thye study. It touches on vital subjects such as statement of the problems, purpose of the study, scope of the formulat...
PROPOSAL I choose to write on Drug and trafficking because it has assumed a global concern, even in the sporting sphere, it is being questioned. The press has devoted lots of its spaces and airtime to attack the monster its impact is very disturbing and divesting without concerted efforts of all and sundry it may be a scourge that may threaten the entire world for the rest of this millennium and beyond. The phenomenon is a problem for youths everywhere nowadays, parents, teachers and neighb...
PREFACE The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication. INTRODUCTION Public relation is the practice of managing the flow of information between an individual or an organization and the...
ABSTRACT Technology is a very important and useful part of life, effective and appropriate use of it still needs to be improved in education. This study set out to investigate the extent to which students of tertiary institution use internet for their project writing./ t his study will also present the ways students of tertiary institution access the internet during their research project writing and their trends in literature review using the internet. The main objectives of this study wil...
ABSTRACT Poliomyelitis is a dreaded disease which affects children either disables or kills them. The government has embarked on Immunization to “Kick Polio out of Nigeria”. Advertising have been employed to achieve this goal. This study is aimed at ascertaining the role/roles played by media advertising and the roles played by ministry of health to ascertain whether the successes recorded in this campaign could be attributed to advertising and the roles of ministry of health. The study a...
ABSTRACT It has been established that the “Western nations dominate the electronic media around the world which in return has a powerful effect on the Third World cultures by imposing on them Western views, and therefore, destroy their native cultures”. As a result, this study examined the impact of Electronic Media on Cultural Imperialism on the culture and values of Enugu urban residents due to their exposure to electronic media. To obtain factual results, the researcher adopted survey ...
ABSTRACT This study was carried out with the sole objective of determining the Effectiveness of Radio in Educating Nigerian Women on Immunization. A Case Study of Oru-East L.G.A of Imo State. The researcher identified the research problems and used them to raise four research questions and four research hypotheses. Literature relating to the topic under study was reviewed through both primary and secondary sources of literature. The researcher used survey research design that enables her to...