Research Papers/Topics in Mass Communication

Advertising Ethical Controversy: An Assessment of Subliminal Advertising

The use of psychological and motivational analysis to sell products to the audience has been a contemporary concept thriving in the advertising industry. With the insatiable need of producers to get across to their target-audience, more adverts below the audience’s threshold have been created and disseminated via the various forms of media. Whether there are controversial attractions to these subliminal advertisements as well as their efficacy is what this study sets out to explore using co...

Effectiveness of Internet Advertising on Consumer Behaviour of Students

A Paper on the Effectiveness of Internet Advertising on Consumer Behaviour of Students

A COMPARATIVE ANALYSIS OF SAFE SOCIAL MEDIA PLATFORMS FOR USERS APPLICABILITY: A STUDY OF FACEBOOK, TELEGRAM, SIGNAL AND WHATSAPP

ABSTRACT: Social media has become part and parcel of man, it is a man's daily routine. Young people of different age groups, including the old, are directly or indirectly connected to the cyber space. Most people used social media to make calls because it is considered to be economical compare to regular calls. While others used it for chatting and connecting with thousands of friends across the globe. Many used it to create acquaintances as well established amorous affairs. Whatever rea...

The Role Of Radio In Mobilising Women For Politics In Nigeria

ABSTRACTThe aim of this project is to analyse The Role of Radio in mobilizing women for politics in Nigeria period of Study from 1961 â€“ 2004.The system of Communication through Radio plays a major role in mobilization of woman for politics on Nigeria, Improving lot of Nigeria women is a prime target. In Nigeria with the regard to women politics and information awareness, radio plays major parts then any other means of communication. Meanwhile, women in the rural areas are mor...

Empowerment of women representatives in Panchayati Raj: a profile from Rajasthan

The study covers women empowerment in Rajasthan and its Panchayat members of the state.  As women constitute 50 percent of world’s population but India has shown disproportionate sex ratios whereby female’s population has been treated as lower in Indian society. Rajasthan and Haryana are two states in India majorly been in news since so long and still these states are fighting with the situation. Panchayatiraj system introduced through Empowerm...

THE EFFECT OF BROADCAST MEDIA CAMPAIGN AGAINST ETHNO RELIGIOUS CRISIS IN NIGERIA

ABSTRACTThe researcher examines the effects of broadcast media campaign against ethno-religious crisis in Nigeria. Considering the long existing problems created by this menace, an audience based research of this nature is imperative. Survey research method was adopted in the research design to elicit reliable opinion from a known sample of the population based on Taro Yamane formula and the 2006 Census Report. The researcher framed five research questionnaires as research instrument to gathe...

HOW CAN EDUCATED WOMEN IMPROVE THROUGH THE FORMATION OF COOPERATIVE SOCIETIES

INTRODUCTION Cooperation means working together. The principle of cooperation is as old as human Society. It is truly the basis of domestic and social life. Cooperative effort is ultimately the group instinct in man, which enables him to live together and help each other in times of stress and strain. Unconsciously, the principle has always penetrated the life of human race. The history of modern civilization is in fact, the history of cooperation, for without it social and economic prog...

The Taxonomy of Yoruba Talking Drum and Shekere: Uses and Roles as Indigenous Modes of Communication

AbstractThe Talking Drum and Shekere are an important instrument of communication in Traditional African society, including Nigeria. They serve as the voice of the whole community and communicate the aggregate of people’s desires not only in music but also in the whole sense of communication. The Talking Drum is fashioned to enhance grassroots mobilisation for developmental needs of the society, while the Shekere is designed to give rhythm to music and complement the output of other indigen...

THE ROLE OF WOMEN IN NATIONAL DEVELOPMENT IN NIGERIA

INTRODUCTION:It was the former president of the Federal Republic of Nigeria.  Genetal Babangida (Kurubo, 1993). It is therefore, no over statement to assert that women play very salient roles in national development.  A timely question at this junction is what is national development?  National development is usually defined principally in terms of economic growth (Redclift 1987).  However, for the purpose of this discourse, national development (I,e the physical, politica...

Threats of Online Social Networks

Abstract  In the recent years, we have witnessed a dramatic rise in popularity of online social networking services, with several Social Network Sites (SNSs) such as Twitter, Facebook, Blogger, You Tube, Google, Yahoo! Groups etc are now among the most visited websites globally. However, since such forums are relatively easy to access and the users are often not aware of the size and the nature of the audience access...

ADULT EDUCATION

Abstract:This paper is the first in a series.  The series will examine the origins of this educational genre: academia involving adults as students.  By examining its definitive history and philosophy, its early changes, evolution, and transitional periods, we can better understand the social incubus that has led to its current role.   The area of investigation will be limited to parts of Europe and the United States, since this where, a century later, the emergence of Adult Ed...

Annotated Bibliograpghy of Selected Commonly Used Textbooks in Anglophone Africa

This annotated bibliography, of major published works on mass communication in Africa (mainly, the Anglophone sub-Saharan region), is the third of such publications that have been undertaken by the African Council for Communication Education (ACCE) to promote in the continent the development and wide-spread use of textbooks and other teaching and research materials that are relevant to local conditions and anchored on the experiences of Africa's rich variety of socio-cultural, economic a...

A Term Paper Work On Oko Community In Anambra State

TABLE OF CONTENTSDedication AcknowledgmentChapter One Organigram of my community (OKO)Chapter twoHierarchy of power in Oko Autonomous Community Chapter three Brief history of my community Chapter fourAssessment of festivals and dramas as the medium of rural development BRIEF HISTORY OF MY COMMUNITY OKO.The name of my community is Oko in Orumba North Local Government Area, Anambra State. Oko has five villages namely:-Ezioko village OkoEziabo village OkoOkeani vill...

ADVERTISING DEVELOPMENT FROM IN NIGERIA FROM 1960-DATE

INTRODUCTIONIndependence had a significant impact on the growth of the advertising profession in Nigeria. According to Mr. Ayo Owoborode, managing director/CEO, ServeWell Limited, a marketing communications consultancy outfit, “At independence, there was this movement, call it psychological movement, that gave everybody the confidence that a Nigerian can do it. So there was this can do spirit that was instilled in the minds of the people particularly by our political leaders. It gave us tha...

HISTORY OF EMIRATES TELECOMMUNICATION CORPORATION (ESTISALAT)

INTRODUCTIONEmirates Telecommunication Corporation – Etisalat was founded in 1976 as a joint-stock company between International Aeradio Limited, a British Company, and local partners. In 1983 the ownership structure changed – United Arab Emirates government held a 60% share in the company and the remaining 40% were publicly traded.In 1991 the UAE central government issued Federal Law No. 1, which gave the corporation the right to provide the telecommunications wired and wireless services...


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