ABSTRACT The research was carried out to assess the role of corporate identity management on influencing company performance in the insurance industry. The objectives of this research were to establish the effectiveness of corporate design on insurance policy sale growth, to determine if corporate communication improves Gross Premium Written( GPW) and to find out if corporate behavior influences customer retention. These objectives were used to gather literature from several authors to get an...
ABSTRACT The study was to determine the effectiveness of line extension strategies on brand sales performance with reference to Unilever Zimbabwe Harare branch. The research was centered on Unilever‟s most recent line extensions for its Lifebuoy and Vaseline brands. The objective of the study was to establish the impact of introducing a new flavor or variant on brand sales, to determine the effectiveness of new formulation on repeat purchases and to measure the effect of new packaging on br...
ABSTRACT The main aim of this study was to investigate the effectiveness of Facebook marketing on firm competitiveness in the Real Estate Sector in Zimbabwe focusing on Trevor Dollar Real Estate Gweru Branch’s case. The objectives of the study were to ascertain the role of Facebook advertising on increasing company profit, to assess the importance of Facebook engagement on firm’s market share and to assess the influence of Facebook publicity on enhancing corporate image. Literature of Fac...
ABSTRACT • The research which was undertaken from January to April 2014 looked at the effectiveness of customer retention strategies in managing customer attrition in the airline industry in Zimbabwe. The main purpose of this study is to assess the effects of customer retention strategies; loyalty programs, customer service, service recovery and promise fulfillment. Literature review was carried out on the effects of customer retention strategies on repeat purchase; the influence of service...
ABSTRACT This study examined the impact of Public Relations strategies employed by tax administrations on the level of tax compliance in SME‘s in Zimbabwe. The study sought to determine the extent to which the PR activities implemented in ZIMRA as the tax administration in Zimbabwe are assisting in improving the levels of tax compliance, the main areas of the study were establishing tax compliance levels, establishing how increasing media presence could also affect tax compliance and how ta...
ABSTRACT The main purpose for this research was to analyze the effectiveness of corporate social responsibility in establishing brand loyalty and the company under study was Delta Beverages-Chibuku. Literature was reviewed through the use of text books, previous thesis and different articles journals. The major driving force for this study was the stiff competition being faced by the Chibuku brand products resulting in a decrease in market share. Descriptive research and exploratory research ...
ABSTRACT This study was aimed at looking at the impact of QMS on company performance. The QMS which was mainly focused on was ISO 9001:2008. The background of the study unpack the key issues that drives the researcher to carry on a study on that area, which continuous decline in sales and very low customer satisfaction index. The research objectives were to determine how customer focus has an effect on customer loyalty, how leadership approach affect employee morale and the impact of continuo...
ABSTRACT Due to the intense competition faced by Tobacco Sales Floor, service quality has posed to be the strategy that can be adopted by the service organization in order for them to succeed. For the past 3 years Tobacco Sales Floor has been experiencing a constant decline in their sales volume and this has led the researcher to focus on the impact of service quality on customer satisfaction. The study aims at identifying the most appropriate service quality dimensions that can be used by To...
ABSTRACT The research was undertaken to ascertain the effectiveness of the RBM system in enhancing quality education service delivery. This study was motivated by a decline in public confidence, inconsistent results in terms of pass rate and quality of passes, poor performance in core-curricular activities at Matinunura High School and the institution stands to benefit from the effective implementation of the Result Based Management. The purpose of the study was to ascertain the effectiveness...
ABSTARCT The aim of the research was to evaluate the influence of digital products on company performance with reference to the case of Manica Post. The purpose of the research was to examine the effects of online news on cannibalization of print media at Manica post, establishing customer perceptions on digitalization of Manica Post news posted online, determining whether Facebook page marketing influences customer preferences as well as examining the effects of websites on increase in web t...
ABSTRACT The study was to determine the effectiveness of sales promotion strategies on company performance with special reference to TelOne Zimbabwe. The aim of this study was to measure sales promotion strategies effectiveness in terms of profitability (ARPU), sales volume and market share in terms of subscriber growth. The study was guided by the following objectives, to determine the effects of contests and sweepstakes on profitability, to determine the effects of bonuses on subscriber gro...
ABSTRACT The aim of the study was to find out if the adoption of green marketing strategies influences customer purchase decision process. In this study 36 Marketing managers, 32 Production managers and 118 customers from the FMCG sector were used as research subjects. A combination of quantitative and qualitative methods was used to gather and analyze data. The research instruments used were the questionnaire and interviews. The current trend of the world going green has prompted many manufa...
ABSTRACT The mona monkey (Cercopithecus mona) is an arboreal Old World primate that depends on forest resources for its sustenance. Due to anthropogenic activities, forest covers are fast declining globally. The foods of the mona monkey in degraded habitats need to be understood in order to strategically plan for its conservation. This study determined the food and nutritional ecology of mona monkeys in three locations in Southwest Nigeria; an urban area, the University of Lagos (UNILAG); a s...
vi ABSTRACT The study heightens on the issues of football as a space for marketing and relationship marketing in Zimbabwe. The aim of this contribution is to ascertain on the rationale of companies investing money in football sponsorship. The major objective of the contribution is thus an identification of the strengths and limitations of football as a space for commercial marketing and relationship management in modern Zimbabwe. Literature review covered football as a space for marketing and...
ABSTRACT The researcher was motivated into conducting this research study by the need to know and understand the effects of social media on customer purchase decisions. The objectives of the study were to establish the influence of digital consumer interaction on need recognition, to investigate the effect of electronic word of mouth on information search, to investigate the effect of product attributes on evaluation of alternatives and to assess the extent to which brand online communities c...