ABSTRACT The research study was carried out to evaluate The Impact of Service Quality on Brand Equity in Public Road Transport a Case of Zimbabwe United Passengers Company. ZUPCO is undoubtedly facing a tough time and is losing credibility with travelling publics. There is need for ZUPCO to shake of its image of perceived poor management, poor maintenance of fleet and generally being unreliable interms of willingness to help it stakeholders and provide prompt services. It is against this back...
ABSTRACT The research study was aimed at assessing the impact of service automation and company competitiveness of firms using Pathfinder Luxury Coaches as a case study. The main objectives of the study were to establish if there is an association between online reservation and increase in customer traffic, to distinguish if on-board facilities have an association with enhancing passenger experience in the luxury coaches and to assess if automated payment system has an association with sales ...
ABSTRACT The research looked at the impact of Corporate Branding on company performance, a case of Olivine Industries Zimbabwe. The study focused on corporate branding in terms of brand name, promise, association and personality and assessed their impact against company measures of market share, customer acquisition, repeat purchase and profitability. The study was guided by four major objectives namely (1)Past research had focused more on financial measures of company performance so the rese...
ABSTRACT The study sought to find out the effectiveness of employee compensation strategies on employee performance. A case of Minerals Marketing Corporation of Zimbabwe was used. The main objectives of the research were to determine the impact of a basic pay on employee commitment, to assess the influence of commission based reward on employee productivity in the minerals marketing sector and to measure the effectiveness of fringe benefits on worker absenteeism. The study reviewed that compe...
Abstract The research was carried out to find out the effect of cost leadership strategies on company performance in the advertising industry. In this research a sample of 61 respondents was used as representative of the target population. The main objectives of this research was to find out the effect of vertical integration on market share, to determine the effects of restructuring on company profitability, to evaluate whether outsourcing from cheapest supplier managed to reduce company cos...
ABSTRACT The research aimed at determining the effectiveness of differentiation strategies on company performance investigating. Due to the intense competition faced by Gtel and the flooded mobile market , the researcher saw it fit to propose the implementation of differentiation as a strategy that will help the company to upgrade and revive company performance. The research objectives were to find out if product differentiation affects competitive advantage, to determine if personnel differe...
ABSTRACT This study sought to analyze the impacts of internal marketing on organizational performance a case of SAZ for the period of 2013 to 2015. The researcher assumes that the chosen branch used for the study fairly represented all SAZ branches around Zimbabwe. The research sets to determine the contribution of employee training on service delivery, to explore the effectiveness of internal communication on employee performance and to ascertain the effect of job enrichment on employee per...
ABSTRACT The billboard as a medium of advertising has caught up well with advertisers in Zimbabwe and the general public as well. Its main aim is to communicate with road users, pedestrians and drivers. It also aims at reminding customers about a product, attract attention and make them more aware of a product leading to increased purchases. The research was carried out as an investigation on the effect of billboard advertising on company performance focusing more on sales, market share and ...
Abstract It is imperative to acknowledge that brand equity is an inseparable part of marketing and essential to the companies to create core-competencies and build strong brand experience that will impact the consumer decision making process and foster customer loyalty, Aaker (2011). This study involves assessing the effectiveness of brand equity on creating customer loyalty at Sign Graphics Private limited, Harare. The study aimed at investigating the relationship between brand familiarity ...
Abstract Governments, are entrusted to actively promote and maintain the welfare of their people, and the Namibian Government is no exception. Governments go about promoting the wellbeing of their people by using many policies within their many respective arms of governance. It can be argued that in order for Governments to carry out their work, they need to move from point to point. According to Sperling and Salon (2002) ‘Enhanced mobility has many positive effects on economic developmen...
Abstract The research study was focused on evaluating the effectiveness of logistics system on company performance. The key objectives of the study were to identify the effects of availability of transportation on sales volume, to determine the effects of order processing on service quality and to establish the effects of packaging on brand image. Literature from different authors on the logistics system, components of logistics system (packaging, order processing and transportation) was re...
Abstract The purpose of the study is to assess the effect of gender identity on the consumption of alcoholic beverages advertising in Zimbabwe‟s Delta Beverages. The research therefore sought to establish if males and females interpret alcohol advertisements the same. The way males and females interpret alcohol advertisements was analysed to assess if gender identity plays any role in the consumption of alcoholic beverages advertisements. The research also aimed to evaluate if masculinity ...
ABSTRACT The research was meant to assess the effects of product positioning on company performance. A case study of Grain Marketing Board Zimbabwe was used. The objectives of this study were to assess consumers brand association of the Silo products, to evaluate the impact of Silo brand communication on brand awareness and to assess if Silo brand identity matches consumer perceptions. Literature gaps were identified on the areas like the match between brand identity and consumer perceptions...
ABSTRACT With the growing level of competition in the Bakery and Confectionery Industry it is important for a company to maintain and grow its market share to gain an edge over competitors. This research aimed at evaluating the influence of direct marketing on company performance in the Bakery Sector. Companies gain competitive advantage through a more targeted marketing strategy. The major focus of this research was to establish the areas where various authorities agree or disagree then f...
ABSTRACT This study sought to investigate the effect of consumer ethnocentrism tendencies towards imports and local products in the food manufacturing industry in Zimbabwe. The research was guided by the following objectives namely: to determine the impact of demographic characteristics on cognition and affect, to examine the influence of product attributes on cognition and affect, to measure Zimbabwean ethnocentric tendencies and to investigate how the local food manufacturing industry can ...