ABSTRACT The aim of this study is to find out factors influencing the performance of Small Scale Entrepreneurs (SSEs) operating in the garment industry in the Tamale Metropolis of Northern Ghana. The study is necessary because of the immense contribution of SSEs to the economy of Ghana, in terms of the provision of employment, creation of wealth, and generation of revenue to government for national development. A framework on factors influencing entrepreneurial success has been used to suppor...
Introduction This chapter provides an overview of the thesis. The chapter begin with a discussion that presents an overview of the relevance of service quality in the hotel industry. It also discusses the research problem, the objectives of the study, as well as the questions the study seeks to answer. The relevant theoretical areas that inform the study are also briefly discussed. The significance of the study and the research gaps are identified and discussed. Finally, the chapter outlines ...
ABSTRACT Effective and well implemented customer relationship management practices have assumed significant attention among scholars and practitionersin recent times. However, despite extensive literature on CRM, studies onhow CRM practices influence customer deposit culture is very limited in the banking industry, particularly in Ghana. Lower Pra Rural bank, over the years has introduced various deposit products such as Ebusua MfreYie, Kese Wokan and Gyedzi to improve deposit mobilisation w...
ABSTRACT Market orientation was criticised for being a micro marketing concept with limitations in handling stakeholder concerns. In an attempt to enhance market orientation into a macro marketing concept, sustainability market orientation was advanced as a replacement. The main aim of this study was to develop a framework for optimising sustainability market orientation in Ghanaian hotels. The study argued that economic, social, environmental, and ethics are the lower-order dimensions of su...
Abstract The banking industry is facing rapid changes in the market, such as: new technologies, economic uncertainties, fierce competition, more demanding customers and the changing climate which lead to an unprecedented set of challenges (Hinson, 2006). One can infer that, the increased competition, highly educated consumers and increased standard of living are forcing many businesses to review their customer service strategy. Therefore service-based companies, such as banks, are compelled t...
ABSTRACT The number of players in the insurance industry in Ghana continues to growth. This is of concern to insurance companies in today‟s competitive market environment as it forces them to improve upon their offerings to retain their existing customers, as well as to acquire new ones. However, very few empirical studies have been conducted in the insurance industry to affirm the antecedents of customer satisfaction and its effect on loyalty. This study reports on the antecedents of cust...
ABSTRACT This study investigated how SMEs build their brands and the possible challenges that they face with regard to brand-building. The study sought to find answers to the questions and that is; SMEs understanding of branding as a concept, brand elements being used by these SMEs in Ghana and the possible challenges or difficulties that SMEs encounter in branding? In order to answer these proposed questions, a qualitative research approach was adopted and both unstructured and semi-structu...
ABSTRACT The increased use of mobile phones to access healthcare service by both health professionals and consumers has raised the need for more attention to be focused on mobile health (mHealth) service quality issues. The purpose of this study is to assess the level of mHealth technology service quality and its effect on user satisfaction and continual usage intentions among rural communities in Ghana. This study seeks to examine causal relationships between four variables, namely: mHealth ...
ABSTRACT Global business trends such as globalisation, technology revolution and trade liberalisation have affected operations of Small and Medium sized Enterprises (SMEs) across the global. In developing countries including Ghana, the global trends have affected operations of SMEs in the domestic markets such as Central region (an administrative region in Ghana). Studies have therefore been done in developing countries such as Ghana regarding how SMEs have responded to these compelling globa...
ABSTRACT The purpose of this study is to examine the influence of Facebook usage on sales performance and explore whether an employee's service behaviour has a mediating effect on the relationship between Facebook usage and sales performance. This study employed an explanatory research design to explain the cause-and-effective relationship among Facebook usage, an employee's service behaviour and sales performance. Self-administered questionnaires and the use of a uniform resource locator (UR...
ABSTRACT Donating blood regularly and voluntarily is the World Health Organisations remedy to the Worlds perennial blood shortage. Globally, there has been a surge in interventions aimed at encouraging individuals to adopt this behaviour (donating blood regularly and voluntarily). This current study seeks to apply Social Marketing using perceived attributes of innovation (a diffusion of innovation concept) to understand the factors influencing the diffusion and adoption of regular voluntary b...
ABSTRACT There has been a widespread appreciation of the concept of social entrepreneurship across the globe and this concludes that its importance cannot be overemphasized in all aspects.Social entrepreneurship in the Ghanaian environment is emerging and currently few social enterprises operate in the country, none has however been able to achieve a national scale nor reached medium-sized operations. Not much of literature on social entrepreneurship is available for consideration in Africa; ...
BSTRACT Quality service is an important factor to customer satisfaction. In the world of global economy, banking sector needs has become more diverse and exotic than ever before. The purpose of the study was to assess the effects of quality service delivery on customer satisfaction in banking institutions in Cape Coast. The methods of the study made use of the positivist philosophy of research. Thus, the use of quantitative primary data collected from the field. The sample size for the study ...
ABSTRACT This study sought to examine customer switching behaviour among microfinance customers. The study adopted the causal research design and used nine variables from the customer switching model to determine the customer switching behaviour in the microfinance industry. The study used 250 respondents who were conveniently sampled for data collection. The data collected from respondents were analysed using descriptive and inferential statistics. The findings of the study showed that custo...
ABSTRACT The banking system has seen various degrees of innovations in recent times. These have been as result of new technologies, economic uncertainties, fierce competition, more demanding customers and the changing climate which lead to an unprecedented set of challenges. Increased product varieties, diffusion and competition couple with highly enlightened consumers require that bank marketers solicit views on how their units meet customer satisfaction. The study examined service delivery ...