ABSTRACT This research intends to find out the effects of television advertising on sales of Omo detergent in Idah metropolis. Two hypothesis were tested using analysis of variance. The population for this study sales of ariel detergent and staffs of Omo detergent companies in Idah. The sample for the study is fifty subjects stratified random sampling technique was employed. This research also contains theoretical framework, summary of findings, conclusion and recommendations.
ABSTRACT This research work on the effects of product advertisement on sales volume of company product. The objective of every company is to achieve its sales volume target, because if achieved, other performce indicators like growth and increase in profitability index would be assured. The objective was to identify the common form of advertising being used in the brewery industry. The project design used for this study is descriptive survey design, source of data use for this research wor...
ABSTRACT Marketing strategies have been the effective tools available for organization in achieving the marketing goals and objectives. It serves as a determinant for a product movement along the product life cycle curve (Product Life Cycle ). Telecommunication industries is not left out, an attempts is made to evaluate the extend to which the effect of marketing strategies on a product life cycle is applied by MTN Nigeria Ilorin mobile phone service providers. The objective of the study is ...
Abstract This research work explores the impact of public policy in branding a nation’s Image for Nigeria among Nigerians with specific reference to Economic and Financial Crimes commission. Specifically, the study investigates the feelings and opinions of Nigerians towards Nigeria as a country, determines the effectiveness of crime control agency on security among Nigerians, assess the level at which the introduction of crime control commission has improved the produce of Nigerian in the...
This study is a quantitative survey research which sought to investigate the Influence of Employee Organisational Citizenship Behaviour and Personality Trait on the Customer Retention of GCB Bank in Madina. The objective of the study was to examine the relationship between Employee Personality Trait and Customer Retention. Another objective was to examine the relationship between Employee Organisational Citizenship Behaviour and Customer Retention. Data was gathered from sampled customers in ...
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Product is a combination of tangible and intangible goods and services offers to a customer for sale. It is any idea, method, information, service or object created as a result of a process and serves a need or satisfies a want (Mazhar, Daud, Bhutto & Mubin, 2015) Consumers are very fond of new products and services which will satisfy their needs and fulfill their demands according to this attitude of consumer’s they attract towards ...
The study determine the effect of branding strategy on the marketing of rice in Benue state. Statement of the Problem The demand for rice is rising speedily at an estimated rate of 10% per annum (NRDS, 2009), due to population growth and urbanization (Adejumo-Ayibiowu,2010; Inuwa et al., 2011). Even though, there is growing demand for rice in Nigeria, corresponding increase in supply is lacking thereby leading to persistentdemand - supply gap. Market performa...
ABSTRACT This research work is on market segmentation as a competitive strategy in manufacturing companies, a study of Sunseed Oil Mills Plc., Zaria. The major problem noted is lack of market segmentation knowledge and its importance which has a negative effect on the company’s competitive strategy. 47 copies of questionnaires were distributed and 41 copies were duly completed and returned. Using SPSS statistical tool chi–square to test hypotheses, it states that: “There has been an...
This study was carried out on the role of social media in marketing of consumer products in Kano state, a case study of fast food industry. It was premised on the proliferating notion of online retail businesses in Nigeria particularly through the use of many social media like Facebook, Twitter, YouTube, Google Stores, LinkedIn, etc. despite the nefarious atrocities of internet fraudsters. Two objectives were sought; to determine the perception of the consumers toward online fast food shoppin...
ABSTRACT Most manufactured organizations are faced with the choice of the right channels to be used in order to determine sales and generate high leverage for consumer expectation and hence high profit margin. This research work is aimed at leveraging consumer’s value expectations on manufactured goods through efficient distribution. Data required for the research work were collected through both primary and secondary sources. The researcher employed tables and simple percentage to ana...
The most important meaning of a product is what it means to the customer. Pen, for instance, may be a product to the manufacturer, but to the customer, it means a device for writing. What the producer considers as the consumer’s benefit may be at variance’ with what the consumer actually sees or perceive. Awa (2002) defined a product as anything one receives in an exchange transaction-a complexity of tangible and intangible attributes, including functional, social and psychological utilit...
This essay discusses how (the psychology of behavior) operant and classical conditioning, cognitive dissonance, heuristic-systematic processing, and gestalt principles of perception, could help and has help businesses influence behavior via ads. And it highlight the role of the human brain.
ABSTRACT This projected is concerned with the impact of sales promotion strategies on customers patronage of Breweries Industry. Nigerian Brewery Plc was selected as a case study. It is argued that customers of consumer goods exhibit various attitudes and behaviour toward the product rendered to them. Hence it is not just enough for a manufacturer to product and expect consumers will come and buy their product without considering what they will benefit from it. It is further argued that manuf...
ABSTRACT This research is a study to investigate “the impact of new product development on sale volume. The writer carefully examined how new product are developed in the company pan ltd, along with sale volume of the new generated product, new product can be described as nay product which has a new substance incorporated, the new substance could be modified favlour, colour, or even the pack. The objective is to enhance profitability towards the development of the organization and what ...
INTRODUCTION Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a feel of what the targeted market (consumers) feels or think about other variables of the marketing mix. Production and marketing of goods and services make room for pricing placement and product. In promotion of goods and services communication process techniques must be applied, communication techniques have no dear demarcati...