ABSTRACT This project is focused on enhancing the sales of consumer good using market segmentation with particular reference to the PZ Nigeria plc as case study. To achieve this, the work is divided into 5 chapter in chapter one started with introduction of research work, the statement of the problem, the purpose of the study has been presented, the chapter two which deals with literature review in the area of market segmentation, in chapter three which also presented methodology used in carr...
ABSTRACT The primary objective of this research work is to carry out proper investigation on “the application of marketing concept in commercial banking and its effectiveness in consumer satisfaction†at Guaranty Trust Bank Murtala Muhammed Square Branch Kaduna. To highlight the result of the investigation of the subject matter. Background, statement of general problem, purpose, significance, research question and delimitation of the study. Chapter two is the literature review rel...
ABSTRACT The study is an empirical work that attempted to investigate the background of analysis of impact of students disposition in business attitudes within the context of their educational endeavour and personal behaviours are explored within the individual concept of interest. The study analyzed and compared the differences in entrepreneurial potential and perception about entrepreneurship by graduating students of Kaduna Polytechnic. Scholars were consulted to determine their contributi...
INTRODUCTION In deciding on how to properly utilize the marketing communication mix to meet organization objectives, it is important to consider the relatives strength and weakness of each of the component of promotional mix. Many companies recognizes the need to integrate their various marketing communication efforts, such as media advertising, personal selling, sales promotion public relations, and direct marking to achieved more effective marking communication. The company also develo...
INTRODUCTIONWe live in a world of packaging our foods, our supplies and to a large extent our clothing. We use packaging in wide variety of forms, shapes and materials.Packaging means all the activities in the product planning that involves designing and producing the container or wrapper for a product. TABLE OF CONTENTTitle pageApproval pageDedicationAcknowledgementTable of contentCHAPTER ONEINTRODUCTION 1.1BACKGROUND OF THE STUDY 1.2STATEMENT OF THE PROBLEM 1.3OBJECTIVES OF THE STUDY 1...
ABSTRACT This project is focused on the “Evaluation of marketing strategies of mobile phones in MTN Nigeria, Kaduna branch. The main objective is to identify the strategy pursued by the company in respect to product, price promotion and placement. The methodology of the research was gotten through the questionnaire issued. Findings was made and recommendation were forwarded. TABLE OF CONTENT Title page Declaration Approval page Dedication Acknowledgement Abstract Table of ...
ABSTRACT The primary objective of this research work is to investigate the impact of cultural influences on buying behaviour, particularly on consumers. Information and data used in this presentation were based on various shades of opinion pooled from people of all work of life, since all of us are consumers in one way or the other. The work is divided into five sections/chapters. Chapter one comprises of introduction, which is further, stratified into significance of the study, research ques...
ABSTRACT Material management is a strategy for achieving organizational productivity. The researcher started this research work by introducing the subject matter, background of the study, statement of the problem, objective of the study, significance, and scope of the study were highlighted also the researcher formulated hypothesis which form the basis for the research. In the second chapter the researcher reviewed the work of various authors on the subject matter, the concept of managemen...
TABLE OF CONTENTS Title Page Declaration Approval Page Table of Contents CHAPTER ONE: INTRODUCTION 1.1Background of the Study 1.2Statement of the General Problem 1.3Objectives of the Study 1.4 Statement of Research Hypothesis 1.5Significance of the Study 1.6Scope of this Study 1.7Limitations of the Study 1.8Historical Background of the Study 1.9Definition of Terms CHAPTER TWO: LITERATURE REVIEW 2.1Concept of Material Management 2.2The Significance of Materials Management Concept 2.2The ...
ABSTRACT The history of advertising is as old as man himself. The story date back to the prehistoric period when man was using town criers, drummers, flute blowing to pass across important information to present day time where, television radio and other print media is now in use. In advertising, its difficult to trace the result of any given advert or an entire campaign to a products or the entire sales volume. It’s as result of this, that the research work was necessitated. The ob...
ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO group of companies, Jos. Current, NASCO household products are market leaders in most part of the country . this study reveals the extent to which advertising is considered a central in delivering the company’s corporate obje...
ABSTRACT This research work is a very crucial study for the entire Nigeria and to the EMENITE LIMITED in particular. The study was motivated by the necessity to ascertain the role of sales management in achieving profit objectives of firms in Nigeria especially Emenite Limited. It is aimed at identifying the extent of satisfaction their customers derive in the management of their sales and to give recommendation which will lead to the solution to the problems if any exist. Data collected fro...
PREFACE Public relation as one of the marketing promotional tools is now an important part of the modern business management is not realized. This is because P.R is often suspected and is equated in the eye of some members of the public with an attempt to deceive to pull the wool over our eyes. It is at the aim of this research work to find out if utilization of PR at the international marketing level by focusing on multinational/ exporter in Nigeria. In chapter one it says that the tas...
ABSTRACT This study Examined the role of product management in the marketing of bank service. Some of the objectives of this study were. 1.To find out the difficulties environment in the process of product management in first bank and 2.To determine, if the management of the bank product leads to increase product quality 3.To offer possible solution and suggestion for addressing such problem or make recommendation that lead better customer relationship. 4.To determine the eff...
ABSTRACT This research project was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand. To solve the research problem both primary and secondary data were collected the research instrument used in collecting the data were questionnaire and oral interview. The respondent comprised of the staff and consumers of Bournvita product. In organizing and presenting data collected table and percentages were used. The various hypoth...