ABSTRACT This research project is a very crucial study for the entire public that makes use of salon within Enugu metropolis. The researcher in this work tried to find out the extent the application of marketing concept can help in the effective and efficient running of an organization with particular reference to beauty salons. The researcher also tried to find out how the application of marketing concept helped in motivating the users of the beauty salons compared to others that knew noth...
INTRODUCTION 1.1BACKGROUND OF THE STUDYThe Commercial Bank System shares a very important characteristic with other members of the financial sector and the rest of the business community; the desire to maximize profits and expand its share of the market. Commercial banks are profit-making enterprises and as such they share with other businesses the same set of expectations concerning the health of the economy.Banks act as financial intermediaries collecting deposits from one group and lendi...
ABSTRACT This study is a research into “An Evaluation of Product Positioning on Unilever Nigeria Plc in Enugu. The study seeks to find out how product positioning helps the firms in achieving greater part of its sales objectives. In an attempt to carryout the study effectively, a total sample of seven firms were judgmentally selected. This sample random sampling technique and chi-square statistical tools was used for this study. i.From the analysis of the data, it was deduced that the selec...
ABSTRACT This study centered on the Role of Nigerian Export Promotion Council (NEPC) in Export Promotion in Nigeria. The purpose was to establish the extent to which this organization has succeeded in promoting non oil export in Nigeria. The entire population of forty three (43) respondents of NEPC, Enugu Zonal Office were all investigated. Apart from secondary data obtained from literature review, primary data were obtained using questionnaire. The emerging data were analyzed with the ...
ABSTRACT This project looked into the role of marketing co-operative in economics development of Nigeria. (A case study of Rice Marketing Co-operative in Ugbawka, Nkanu East). A survey was conducted on the type of marketing co-operatives in Ugbawka Nkanu –East and the management and organization of Ugbawka marketing co-operatives, to obtain relevant data on the views of the respondents towards the marketing co-operatives. The information was collected from two categories of respondents viz:...
INTRODUCTION 1.1BACKGROUND OF THE STUDYAccording to L.A. Rogers (1980) personal selling has become one of the vital promotional tools in marketing. He further buttresed the above proposition by stipulating that after all the theorists, planners must have had their moment and the predicaments associated with production, finance and labour have been resolved, then someone has to go out and knock at someone’s door and sell.This revelation is apparently acceptable because a product cannot be ...
1.1INTRODUCTION In Nigeria, the issue of taking life assurance has been neglected, in the sense that at this present time, it is estimated that not up to two percent of Nigerians own life assurance policies. For this fact, the benefits and roles life assurance plays in this country is being viewed from a very cooked point thereby making it slightly visible. Moreover the life assurance industry has entered an era of accelerated changes as a result of increased competition in products and prici...
ABSTRACT The purpose of the study on marketing promotion in a depressed economy is to find out whether marketing promotions have a positive effect on the profit of industries inspite of the depressive state of the economy and also to find out whether marketing promotion increases consumer’s demand of a product in a depressed promotion perform the same function to consumers.To guide this study three research questions were formulated. A review of literature was done to ensure sound researche...
ABSTRACT The topic treated in this project is “the effects of sales force motivation on productivity. A case study of Emenite Company Limited Emene, Enugu State. This topic is very vast and one cannot claim to have treated all the aspects of the literature covered in the topic within this skeletal outfit. It attempts to identity the various causes of low sales force productivity in Nigeria. It also attempts to identify the various measures adopted by the company in motivating their...
ABSTRACT The growing need for need for more efficient ways of managing product brands in the face of a highly competitive market has become of major concern to marketing firms and organizations particularly Nigeria Bottling company. The had let to this study which is effective brand in management of NBC’c products is effectively managed. -To find out the success factors in the effective management of NBC products. -To determine whether effective brand management of NBC product has any impac...
ABSTRACT This project is concerned with the problem and prospects of small- scale industries (SSI) in Enugu south local government area of Enugu state. The industries researched are grouped under services manufacturing and construction. These industries are faced which many different problems. It will interest the reader to know more about these problem on small scale industries; they are known as. Easy of liquidation lack of technical know-how inadequate financing poor competitive pos...
ABSTRACT This project works made emphasis on the marketing of frozen fish. The object of this study is find out the marketing of frozen fish problem faced by the marketer and the entire people of Udi local government area of Enugu state. Questionnaire was used to elicit information from most marketers and other related people of Udi local government Area. The views of the marketers in the questionnaire if was realized that storage facilities and the high rate of problem faced by the marketers...
ABSTRACT This study is on a strong impression of effective management of resources in solving unemployment problem in Nigeria. This researcher want to know the impact of effective management of resources in solving unemployment problem in Oji-River Local Government Area, how they have carried its operations to bring this phenomenon to its best minimum. In order to achieve this, an empirical survey and library research were carried out. The source of data used include both primary and ...
ABSTRACT Marketing of church services are established to deliver services to the people of God. Are these services made to satisfy the congregation themselves or the priests. The researcher observed that the marketing of church services have some services to render and they encounter some difficulties in rendering that services like language, concentration from the audience, noise etc and the researcher also prefers solutions to these problems. Every business organization has its aim and obje...
ABSTRACT Management information system is network of communication channel in an organization from the points of data origination through the processing procedures to the decision making (feed back) then from the point of decision back through the information channels to the points of implementation of the decision (control). This suggests that management information system is indispensable to any organization. Is crucial role toward organizational development demand an effective and effi...