Research Papers/Topics in Marketing

STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET (A CASE STUDY OF FANTA LEMON OF COCA-COLA COMPANY IN ENUGU METROPOLIS)

ABSTRACT  This project addressed itself with how to introduce a new product in the market.   Main objective was to determine the strategies used to introduce Fanta Lemon in Enugu Metropolis were effective or not.   The research also looked at how the new product is fairing in the market.  Both primary and secondary data were collected to solve the research problem.   The population of study comprised of the personnel of Nigerian Bottling Company Plc the distributors and consumers of Fant...

MARKETING OF CHURCH SERVICES (A CASE STUDY OF CATHOLIC CHURCH IN ENUGU METROPOLIS)

ABSTRACT  Marketing of Church Services are established to deliver services to the people of God.   Are these services made to satisfy the congregation, themselves or the priest?  The researcher observed that the marketing of church services have some services to render and they encounter some difficulties in rendering that services like language, concentration from the audience, noise etc.  and the researcher also prefers solutions to these problems.  Every business organization has its ...

THE IMPORTANCE OF BRANDING IN THE MARKETING OF UNILEVER PRODUCTS IN ENUGU STATE

ABSTRACT  This research work examined the importance of Branding in the marketing of Unilever products with special reference to Toiletries such as soap and toothpastes.  The study made use of primary and secondary data primary data was sourced from questionnaire and oral interview while secondary data came from textbooks, magazines, newspapers and journals.  The research instrument used in gathering the data was the questionnaire, which was distributed to 200 consumers of toiletries brand...

THE MARKETING OF HOTEL SERVICE IN WARRI METROPOLIS (A CASE STUDY OF ROYAL ARK HOTEL LIMITED

ABSTRACT The primary aim of this project work fitted “ Marketing of Hotel services in Warri Metropolis which Royal Ark Hotel Limited was used as a case study was to  determine the causes of low patronage by customers and equally to suggest possible solutions to the problem. Relevant work relating to this project was reviewed in order to get more information on work to be carried out.  Both primary and secondary data was collected  in order to get the relevant information on the project w...

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

ABSTRACT  This research project is a very crucial study for the Guinness Nig. Plc. The study was motivated by the necessity to establish the extent of promotion as a strategic instrument in the sales of any manufactured products.  Guinness Nig. Plc was made use of by the researcher as a case of study because of the level and precision this study intends to attain.   This study was also expected to: i)Examine the effectiveness of promotion techniques been employed by Guinness Nig Plc. ii)D...

The Effect of Cost Control in Powering Industries (A Case Study of Nigeria Breweries Plc. 9th Mile, Enugu Metropolis

Cost control is a vital instrument for the survival of any business organization.  The aim of this work the impact of cost control in a Brewing Industry a case study of Nigeria Breweries Plc. 9th  Mile Enugu metropolis is to x-ray the conceptual insight of cost control techniques and ascertain whether in practical situation those techniques in the literature are operational and also the effect it has on the organization. TABLE OF CONTENTS Title page Certification Dedication Acknowledgemen...

PUBLIC RELATION AND IT’S IMPACT IN THE BANKING INDUSTRY

INTRODUCTION The business world can be extremely competitive, companies typically want to have something that makes them stand out from the crowd, something that make them more appealing and interesting to both members of the public and the media. A favourable image can help increase a company’s sales and negative publicity can damage a company’s reputation and decrease sales. Public relation (PR) can give consumer and the media a better understanding of how a company works. Within a comp...

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

ABSTRACT A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions.  In another word, MIS is a structure of people, equipment and procedure to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision making. In order to make key marketing decisions, (MIS) must watch the marketing environment t an...

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF SOME SELECTED CONSUMER’S GOODS

ABSTRACT With the established changes in consumer behavior which influences product marketing strategies, stimulate the researcher to find out the sociological factors affecting customer’s behavior in the marketing of some selected consumers goods in use. The basic product marketing strategies use for consumers product has been carefully considered by this study, the researcher employed some research tools as interviews, observation and questionnaire to collect the necessary information as ...

THE EFFECT OF GLOBALIZATION ON BANKING OPERATION IN NIGERIA. (A CASE STUDY OF FIRST BANK NIGERIA PLC.)

ABSTRACT The banking industry has witnessed landmark improvements in series delivery and the practice of banking due to globalization of banking operation.  Globalization is referred to as the inter-play, cooperation and integration of various financial systems of the world via international trade, investment and distribution of vital information aimed towards the creation harmony in the world market, production process and general economy development.  Globalization has a lot of impact on ...

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE INDUSTRY

ABSTRACT  This project work titled “The Impact of Market Segmentation and Product Positioning On Banking Service” with reference to United Bank for Africa Plc Ahmadu Bello way Kaduna. Contains six chapters. It a body of knowledge in the field of business, that marketing concept which are applied in the manufacturing industry are applicable in the banking sector. The focus of this project is base on the introduction of the subject matter, background of the subject matter, statement of the...

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE OF COMMUNICATION FIRM. ( A CASE STUDY OF GLO NIG. LTD)

ABSTRACT The purpose of this study is to highlight the strategy on how different product enhance sales performance in communication industries especially (GLO NIG LTD) and the general public. The most obvious problems of telecommunication service like GLO (NIG) LTD is how to provide effective service to the nation has been yearning for an improved telecommunication service for a long period of time; Also, the methodology adopted for this research includes the area of study, population, sample...

THE EFFECT OF SALES PROMOTION ON SALES VOLUME A CASE STUDY OF VITAFOAM COMPANY IN ENUGU METROPOLIS

ABSTRACT This study was focused on the affect of sales promotion on sales volume of Vitafoam product in Enugu metropolis.  The researcher find out various ways through which the company employed sales promotion to create awareness of their product, stimulate and arouse customers and dealers favourable behacviour towards the company and its products.  This study was portrayed to determine the relationship between sales promotion effect and consumer patronage of the various brands.  Based on...

EFFECTS OF UNIFORM PRICING POLICY IN THE MARKETING OF PETROLEUM PRODUCTS IN NIGERIA

ABSTRACT The aim of this study is to examine and determine the effects of uniform pricing policy in the marketing of petroleum products in Nigeria. Data were collected from primary and secondary data.  The major data collection instrument is the questionnaire. The data were presented in table as frequency distribution and analyzed with frequencies and percentage.  Having analyzed the data, findings were made:  The existing pricing policy has resulted in uniform prices by the “Big 8” an...


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