INTRODUCTION 1.1BACKGROUND TO THE STUDYIn this country today, many business organizations are established and they strive for the actualization of profit making objectives. However, for any business organization to succeed, it must incorporate some elements of marketing programme into its policies and programes.Therefore, for us to effectively appreciate marketing of hotels services, it becomes imperative to us to understand firstly what marketing of hotel service is all about.Marketing cou...
INTRODUCTION BACKGROUND OF THE STUDY The starting point of marketing is the existence of human need and wants. Therefore the study and responsibility of marketing is to satisfy these needs and wants to the mutual benefits of all engage in marketing relationship. (Adrika E.O, Ebue and Nndim, 1997 p.4). the fact that man has needs and ants and there are products capable of satisfying them is necessary but not sufficient to define marketing. Marketing exist when man decides to satisfy his need...
ABSTRACT This project work was on the impact of promotion on marketing of detergent product. A case study of pz industries Enugu. The objective of the study include the following To find out if pz industries considered promotion as varitable tool for their product To ascertain the impact of promotion on the marketing of detergent with peculiar preference to elephant extra detergent by pz industries To also determine whether the marketing communication media and channel used by pz ind...
ABSTRACT This study is based on x – raying financial distress in the banking sector, the apex transaction boot of our economy. It is however interesting to note that this study not only would expose also would examine the various mechanism that have been put in place, mostly and especially in the sector, for the handling of thesis may harm in our banking industry and economy. In this context, this study is expected to help other financial house of the Nigeria economy or the managerial ...
INTRODUCTION 1.1BACKGROUND TO THE STUDYNAFDAC was established by decree 15 of 1993 as amended by decree No 1999 to regulate and control importation, exportation, manufacturing, advertisement, distribution, sale and use of food, drugs, cosmetics, medical devices, the target chemicals bottled water, all non as regulated product.The importance of food and drugs to man and animal particularly is very obvious. They need food in order to grow and sustain life. While life goes on and because of ...
ABSTRACT With the transformation of the banking sub – sector from seller market and its aim chair banking marketing, the environment naturally become very competitive in the light of the above banks required efficient customer satisfaction to survive in the industry This work therefore, focused on how application of marketing strategies can help in improving banking operation in Enugu metropolis to end this and for comparative study Afribank was chosen. To solve the research problem ...
ABSTRACT This work was on the problem and prospect of marketing in small scale industries in Nigeria (A case study of Wilson group of companies Nsukka). The researcher set out with the following objectives. -To determine of the marketing constitute a problem to the company. -To find out the extent to which government assists small scale industries Three hypothesis were formulated. A review of related literature was also done to expose the researcher to what has been previously done to ensur...
INTRODUCTION The increase in demand for cosmetics products and other consumer goods in Nigerian have made manufacturing industries to show less concern for adoption of marketing concept in their establishment. However, many of them have been growing despite this orthodox approach.The country experienced a boom in her economy in recent past. This lasted for just a short period before the recession sets in. austerity and economic emergency have brought harder condition to many business or...
INTRODUCTION Personal selling are in a branch of marketing that is also broad which is expedient for continued existences of every marketing company most marketing organization today don’t be into consideration the impact of personal selling personal. Selling has to do with person to person communication of which an immediate feedback is provided to the audience as it is a conversation between two or more people or parties. Every marketing manager ought to have a sale person beside him th...
ABSTRACT Modern retail marketing calls for more than developing a goods and product making it available to target customers, and also retailers must communicate with their customers. The problem and prospect of retail marketing in a marketing environment has led to an decrease in the level of demand of good or services of its continuity in creating awareness. This project work, therefore review the problem and prospect of retail marketing in IMT. The researcher main objective was to determin...
ABSTRACT The study was on the impact of marketing in the development of tourism in Enugu state. The researcher towards reviewing all the related literature necessary to up date the subjects and have a better understanding of the impact of marketing n the development of tourism. Research conducted revealed that for tourism to prosper in the future that is needed for recognition and implementation of all the marketing concepts. The data for this study were collected both from the primary and s...
INTRODUCTION1.0BACKGROUND OF THE STUDYThe world information flow controversy is perhaps the most topical issue in international communities today.This global controversy is basically about the demand by the south for a change in the present pattern of information flow between it and the north. The south also knows that the third world or under developed or developing countries of the world contends that there is gross unbalance both in quality and quantity, in global information flow between ...
ABSTRCAT This research did a critical Appraisal of the Nigeria Export promotion council strategies in the Export of Nigeria goods. In the 1960s, non oil products such as palm produce crera, cotton, groundnut, rubber etc were the major sources of our revenue. These give up about 80% of Nigeria total revenue worried about the trend the federal government in 1988 established the Nigeria Export Promotion Council and charged it with the task of reversion the trend. Sad enough there is little or...
ABSTRACT Communication is perhaps the most important human survival skill because we all need it to maintain contact with the world. This research study focused on the nature, process, channels, and barriers in communications and their effect on the effective marketing of Hi Malt. The researcher made on indepth study of the various marketing communication tools. The study also considered the various media through which sales messages get to potential and prospective consumers, and the ...
INTRODUCTION BACKGROUND OF HE STUDY Before now, hike in 1960’s public relation practice was not popular, only a few Nigerians knew what public relation was, until the recent past when public relations practice and public relations programmes and activities were considered as the powerful tools for co-ordinating human and business image. The knowledge of public relation diffused fast in Nigerian society because of the economic, social and political programmes of activities were in a state ...