Abstract Agricultural policies have played a dominant role in the development of agricultural product in Nigeria, but, nonetheless, agriculture sector is yet to attain the maximum utilization of the resources. Therefore, the aim of this study is to evaluate the impact of agricultural marketing on agricultural policies in Nigeria. The study was carried out using theoretical frameworks and, data was obtained through a secondary source. The study concludes that the intended goals and objec...
Five Chapters, Full work. Recent references ABSTRACT EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA">This study wascarried out in order to evaluate product development strategy in thecompetitive business environment. To achieve this, the researcher uses both theprimary and secondary sources and method of data collection. Questionnaire was administeredto elicit opinion from respondent and the simple percentage and chi square wasstated as the method of data analysis. Tables...
ABSTRACT This study was carried out in order to evaluate product development strategy in the competitive business environment. To achieve this, the researcher uses both the primary and secondary sources and method of data collection. Questionnaire was administered to elicit opinion from respondent and the simple percentage and chi square was stated as the method of data analysis. Tables were presented and analyze using simple percentage and chi square(X2) to illustrate the proport...
ABSTRACT Advertisement is the oil in the running wheels of every successful business venture be it corporate, small, medium or large scale. Tourism as we all know is a very broad and lucrative business that requires and involves a lot of marketing strategies and planning to be made successful. One major and critical component of the tourism business is advertisement and publicity. And this can be done through any of the promotional mix variables. Therefore in simple terms, advertisement can b...
Abstract The study was designed to evaluate marketing insurance services in relation toprospects and challenges by building marketing strategies in insurance service sector & how these strategies boost sales & marketability of a product which ultimately lead to customer satisfaction. The insurance scenario faces multiple challenges such as increased costs of operation, regulatory pressures, and inflexible technology infrastructure. These pressures are compounded by low to moderate premiu...
ABSTRACT Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance markets and most final consumers with their agricultural products have resulted to waste of resources in Boki local government area. The main objective of the study is to find how best to market agricultural products in the area. Primary and secondary data were...
INTRODUCTION Engel et a (1983:1) defined promotion as a controller integrated porgramme of communication methods and materials designed to present a company and its products to prospective designed to present a company and its products to prospective customers, to communicate need satisfying attributes of the product to facilitate sales and thus contribute to long run profitable performance. This definition supports and strengthens the general concepts of promotion as an efforts to move for...
INTRODUCTION Drucker made his point thus, “that if after twenty years of marketing rhetoric consumerism could become a powerful movement proves that not much marketing has been practised. Consumerism is the shame of marketing (Drucker P. 1973: 64 – 65).Before proceeding, it is advisable to define consumerism to relate it to Drucker’s opinion. Consumer can be described as price, performance and quality consciousness among the buying public, as indicated by consumer council, consum...
INTRODUCTION The dictionary of advertising (1993:32) defines Advertising as follows:i.The process of calling the public attention to the availability of goods, services and causesii.The process of using Advertisement as a means of meeting marketing objectives.iii.The business of profession of producing and placing advertisements .Advertising has been with the world since the period of barter. But what is known today as modern advertising could be dated back to early 18th century, at this per...
ABSRACT The research is on the Role of Marketing in Improving a Company’s Performance, a case study of Bianca Cosmetics Company. In other to carry out the work effectively, some the following objectives were formulated: To know whether Bianca cosmetics conduct marketing research. To determine the impact of marketing research on the company’s profitability, primary and secondary data were collected to solve the research problem. Questionnaires oral interviews were used as research instr...
ABSTRACT On a daily basis, advertising messages are churned out to the general public through the electronic media, print media and outdoor media. The overall objective is to get the general public to be aware of their products, services and ideals. The general public on the other hand is conservative, skeptical and hard to shift from established habits. Some do not even pay attention on commercials on our various media. In the face of all these, the originators of advertising messages spend ...
ABSTRACTThis research project focused on the consumer protection laws in Nigeria and its implications on Nigerian consumers. The researchers utilized both secondary primary data sources in order to gain insight on consumer protection laws in Nigeria and its implications. Questionnaire was carefully designed to obtain relevant information from respondents within the Enugu metropolis. The questionnaire utilized both alternative choice and multiple choice questions, open ended question wee al...
ABSTRACT New product development (NPD) projects are typically managed through a series of screens, or gates, where ideas compete for resources. Ideas are carved into projects, and these projects are reviewed, and approved or terminated through the screening process so that only the best performing projects continue to subsequent stages of design, development and testing, are released into the market place (Krishnan and Ulrich 2001; Terwiesch and Ulrich 2009). Most large innovative organizati...
ABSTRACT This research set out to study the management of channel system in Petroleum products marketing industry in Enugu state of Nigeria and specifically inquired into the major causes, of incessant petroleum products scarcity always witnessed in the state. The study also looked into various benefits that accrue form using the channel system as a meaning of marketing petroleum products. Franchising as a strategy for managing petroleum products channel was also treated. The researcher ...
ABSTRACT This study on the impact of promotion of the marketing of a new services with particular note on Globa-com Plc Enugu was carried out some of the following objective. 1.To determine the Impact of promotional strategies in Creating consumers awareness of Globa –Com 2.To determine the Impact of promotional strategies on customers patronage of Globa-Com in Enugu Metropolis. For additional information extensive literature review was conducted, researcher reviewed text books, journals ...