TABLE OF CONTENT CHAPTER ONE: BACKGROUND TO THE STUDY 1.1 Introduction 1.2 Statement of problems of the study 1.3 Aims and objectives of the study 1.4 Significance of the study 1.5 Scope of the study 1.5.1 Theoretical scope 1.5.2 Geographical scope 1.5.3 Industrial scope 1.5.4 Time scope 1.6 �...
TABLE OF CONTENTS Title Page Declaration Approval Page Table of Contents CHAPTER ONE: INTRODUCTION 1.1Background of the Study 1.2Statement of the General Problem 1.3Objectives of the Study 1.4 Statement of Research Hypothesis 1.5Significance of the Study 1.6Scope of this Study 1.7Limitations of the Study 1.8Historical Background of the Study 1.9Definition of Terms CHAPTER TWO: LITERATURE REVIEW 2.1Concept of Material Management 2.2The Significance of Materials Management Concept 2.2The ...
CHAPTER ONE 1.0INTRODUCTION 1.1Background of the Study Sales Promotion is a tool that is used by the retailers or manufacturers to attract consumers to purchase more of their products. The outcome of sales promotion always result to the use of high amount of reserve, which attracts a lot of new customers and thereby resulting to additional increase in sales. In as much as all the marketing activities are linked with sales promotions, which results to increase in consumers’ purchases and t...
ABSTRACT This study is an attempt to examine factors influencing customers patronage of fast food restaurants: A study of selected customers of fast food in Abia state, Nigeria. Specifically, the study provides empirical evidence on factors that Influence the behaviour of consumers towards patronising the fast food restaurants. It also determined the nature of relationship between fast food restaurants determinant factors and the behaviour of consumers towards patronising the fast food restau...
ABSTRACT There is a perceived Increase In the number of fast food restaurants that crop up in every city and township In Nigeria. Thus, suggesting that the sector is gaining acceptance among consumers. Tabassum and Rahman (2012) argued that the popularity of fast food restaurant in every growing city of the world is a product of the effect of globalization. Thus, every segment of the society now consume fast food. According to Ahmed, Hossain, Malek & Begum (2008), consuming fast foods has b...
INTRODUCTION: Every day people make decisions regarding how they spend their money. They decide not only what they are going to buy but, even more important,who they are going to buy those items from. Most products and services are available from more than one source. You can purchase laundry detergent at several different supermarkets or retailers. You can also choose among several department stores for your clothes and electronic items. The point of all of this is: People have choices whe...
INTRODUCTION BACKGROUND OF THE STUDY The starting point of marketing is the existence of human need and wants. Therefore the study and responsibility of marketing is to satisfy these needs and wants to the mutual benefits of all engage in marketing relationship. (Adrika E.O, Ebue and Nndim, 1997 p.4). the fact that man has needs and ants and there are products capable of satisfying them is necessary but not sufficient to define marketing. Marketing exist when man decides to satisfy his need...
RESEARCH PROPOSAL The essence of embarking on this research is to examine and determine the competence of advertising in influencing the volume of sales with respect to products of Ama Breweries Plc. Ninth Mile Corner, Enugu which is the case study of this research work. In the light of conducting this study many efficient methods and solutions would be derived which will show how advertising assist a lot in sales promotion. In carrying out and fully completing this study, various techniques...
ABSTRACT With the established changes in consumer behavior which influences product marketing strategies, stimulate the researcher to find out the sociological factors affecting customer’s behavior in the marketing of some selected consumers goods in use. The basic product marketing strategies use for consumers product has been carefully considered by this study, the researcher employed some research tools as interviews, observation and questionnaire to collect the necessary information as ...
ABSTRACT This project addressed itself with how to introduce a new product in the market. Main objective was to determine the strategies used to introduce Fanta Lemon in Enugu Metropolis were effective or not. The research also looked at how the new product is fairing in the market. Both primary and secondary data were collected to solve the research problem. The population of study comprised of the personnel of Nigerian Bottling Company Plc the distributors and consumers of Fant...
ABSTRACT Marketing as a profession and an academic discipline has undergone a rebirth which has made its principle more embracing and positive in its everyday application in improving product innovation. The pristine aim of this project is to know the impact of “Marketing Mix” in the accomplishment of organisational objective. Over the years, ineffective marketing communication has had a negative effect on marketing mix, which makes us ask the question. How much is marketing communication...
ABSTRACT Marketing is a management function which I written in chapter one a feet which needs to be stressed at all time. However the marketing services function is to provide all level and segments of like management with relevant information about customers attitude and needs about legal constraints about change in market conditions and about completive activities as a basis for business development planning and actions, ideas for the development of new products or services of appraisers re...