ABSTRACT This research paper investigates the effect of celebrity endorsements on buying behavior in the telecommunications industry in Ghana. The paper seeks to provide fresh insight on the use of celebrity endorsement as a marketing tool in Ghana. The objectives of the studies are to examine how celebrity endorsements are being employed by firms in the telecommunication market in Ghana and its effect on marketing performance. It also analyzes how celebrity endorsements affect consumer behav...
ABSTRACT Information Technology continues to have a great impact on the way humans live and work. The business world is one of the aspects of life that has experienced this phenomenon. This advancement of technology has contributed to the growing use of paper in the office place which has had tremendous impact on the environment. However several new technologies have been developed to eliminate paper outright or at least reduce the amount of paper in the office environment. This phenomenon kn...
Abstract Vehicles are ingenuous contraptions that have significantly revolutionized how human beings move from one place to another. However, inasmuch as they have liberated man, they have also become a major cause of fatalities and injuries. Technologies such as Automatic License Plate Recognition (ALPR) have been utilized in advanced countries to make roads safer to use. However, they are not utilized in lesser developed countries such as Ghana to improve road safety. In this project, an AL...
ABSTRACT Objective: To characterize the genetic diversity of Plasmodium falciparum (P. falciparum) field isolates in children from Lafia, North-central Nigeria, using the highly polymorphic P. falciparum merozoite surface protein 2 (MSP-2) gene as molecular marker. Methods: Three hundred and twenty children were enrolled into the study between 2005 and 2006. These included 140 children who presented with uncomplicated malaria at the Dalhatu Araf Specialist Hospital, Lafia and another 180 chil...
ABSTRACT A brief introduction is given to a range of well control procedures. It was found that many of the procedures rely on a set of simplifying assumptions. This is particularly true in the hand calculations for designing a well kill. This set of assumptions was used to define an analytical model. The premises of the analytical model and some of the procedures were tested in a well control simulator. The main objective of this thesis was to verify some of the well control procedure...
ABSTRACT Small Scale Enterprises (SMEs) contribute a substantial part to the development of every country especially in the developing countries. In Ghana, they were established before the development or the coming out of large sized and modern size industries. SMEs have attracted much attention in development studies in recent years. In Ghana, the activities of the small scale industrial sector confirm the important role they play in the national economy. Despite the contributions of ...
ABSTRACT The main purpose of the study was to assess the technical efficiency of the manual screw press in palm oil extraction industry in Ghana, using the Asokore Mampong Municipality as a case study. This study adopted the case study strategy. Quantitative research approach was used for the study. The population consisted of all palm oil extractors in the Asokore Municipality. Non- random sampling technique by convenience was adopted to select 152 respondents for the study. Questionn...
ABSTRACT The study examines the performance of drivers in the Birim Central Municipality. The aim of the study is to assess the educational levels of the drivers and how it affects the performance of their work. The study would serve as a guide for stakeholders of road transport to ensure that the driving profession does not become a haven for illiterates. The research questions are therefore based on the educational levels of drivers in the Birim Central Municipality and how it affects thei...
ABSTRACT The main purpose of the study was to evaluate the impact of well-equipped Applied Electricity laboratories in the teaching of Applied Electricity for competency based skills acquisition in Senior High Technical Schools, using Tsito Senior High Technical School as a case study. The researcher used descriptive research design for the study. The study used quantitative and qualitative research approach. The total population for the study was 32 students and 5 teachers totaling 37...
ABSTRACT The automobile repair industry is chosen for this research because it is considered as one of the most important and strategic industries that support all sectors of the economy. The main purpose of the study is to do assessment of service quality of roadside garages compared to standard auto garages in Ghana. This study adopted the case study strategy and used questionnaires to gather data. The targeted population for the study was three hundred (300) which was made up of costumers...
ABSTRACT A common discussion is that the in automobile workshop lacks efficiency, quality is poor, budgets are unreliable and prices are excessive. Better management would result in increased efficiency with reduced quality failures while saving tremendous amount of money. This study was on quality assurance procedures in automobile workshop: A case study in the J. A. Plantpool Ghana Limited. The objectives of the study was to increase knowledge and awareness of quality related matters in qu...
Abstract Drones are autonomous vehicles that have been beneficial to humans since their creation. Drones are considered to carry out activities efficiently. In the last ten years, drones are becoming a common sight. Filming for TV and Movies, surveillance, delivery, and hobby flight are some tasks which make use of drones. The potential of drones is slowly, but surely being uncovered and yet we`ve just scratched the surface. Companies like Amazon use drones to make deliveries more efficient. ...
Abstract The 21st century has seen a world where almost everything is carried out by digital or electronic means—signalling an end to the traditional approaches. People nowadays transact businesses over the internet due to convenience and accessibility. Taking full advantage of the internet, most institutions especially the financial institutions have also digitalized their services. For this reason, there has been a dramatic increase in the number of online banking and shopping customers....
Abstract Whether formal or informal, communication is very important for any two or more parties that need to work with each other. After four years as member of Rwandan Diaspora in Ghana, I have realized that the existing channels of communication are not good enough to satisfy the unique communication needs of Rwandans living in Ghana. After a leader of the Rwandan diaspora in Ghana requested it, I started building a social platform called RCACONNECT for Rwandans living abroad. This report ...
Abstract Human resources management (HRM) is the management of people in an organization. In order for this to be effective, a number of activities must be carried out. Records of these activities have to be kept in order to keep track of progress. Some approaches have been tried over the years to make HRM efficient. These are the paper based system and automation of some HRM. These approaches however have proven to be inadequate. This project focuses on designing and building an employee por...