Abstract In this era of Internet of Things (IoT), new technology innovations are constantly introduced globally however with less developed countries adopting these innovations and ways of doing things at a later stage. This research focuses on one of these innovations which is the use of social media by businesses as an advertising platform for products and services. Various types of businesses in Zimbabwe are embracing this concept of social media advertising but lacking the knowledge on th...
ABSTRACT With the increase of people and usage of social media platforms intensification, so does the need for crisis management communication. This research focuses on how ZANU PF uses social media to control its Factional crisis post the Joyce Mujuru eras focusing on Twitter and Facebook as platforms for their public relations response to the political damaging series of events the party experienced from 2015-2016. Additionally, the study looks at how the social media users used Facebook an...
Abstract The main aim of the research is to examine the dynamics of using social media as a source for news in mainstream media. The research will also seek to highlight the potential threat to journalists‟ ethics such as objectivity, bias and fairness as a result of sourcing out information from various social media platforms such as Facebook pages, Twitter, Instagram and Whatsapp. The use of social media as a source for news by mainstream media newspapers especially those operating from t...
ABSTRACT The researcher was motivated into conducting this research study by the need to know and understand the effects of social media on customer purchase decisions. The objectives of the study were to establish the influence of digital consumer interaction on need recognition, to investigate the effect of electronic word of mouth on information search, to investigate the effect of product attributes on evaluation of alternatives and to assess the extent to which brand online communities c...
ABSTRACT The development of social networks has transformed the communication landscape; companies are no longer co-creators of marketing information as consumers have been empowered to share their experiences with several online peers. After an economic melt-down, several financial service companies operating in Zimbabwe are facing hardships in regaining customer’s confidence and this has engendered transitory investments as well as under-capitalisation. This study aims to determine the in...
ABSTRACT The study aimed at assessing on the use of social media in improving Tanzania‟s foreign relations, using Tanzania‟s Ministry of Foreign Affairs and East African Cooperation (TMFAEAC) as a case study. Objectively, the study determined the level of awareness among the employees of TMFAEAC on the use of social media for improving Tanzania foreign relations, identified the ways social media are used for political benefit for Tanzania foreign relations, explored the extent of use of ...
ABSTRACT The purpose of this study was to investigate the influence of using social media networks on students’ academic performance at the University of Dodoma. Specifically, the study was geared to investigate the extent to which the university students have knowledge on the use of social media in academic activities, examine the impacts of the use of social media on students’ academic performance and identify the strategies for enhancing the use of social media on students’ academic...
Abstract: The South African post-apartheid Black youth—popularly known as the ‗Born Frees‘— have been stereotyped politically apathetic. But there are yet empirical studies to prove that these youth are really perpetually averse to political participation, even in their universities, especially with emergence of social media that provide digital space for social and political engagements. With the specific attention on Black students of the Mafikeng campus of North-West University, So...
ABSTRACT Social media has become extremely popular in Ghana and various organisations of all sizes are experimenting with social media advertising. Despite this increasing usage there is currently limited research on how social media is used in specific Ghanaian industries. This study was conducted to ascertain why and how Guinness Ghana Breweries Limited (GGBL) uses social media for advertising. The study focused on specific Guinness Ghana Limited brands –Guinness and Malta Guinness. The s...
ABSTRACT Good breastfeeding practices provide infants with the nutrients they need for optimal growth and development. Breastfeeding reduces the risk of infection and also has significant health benefits to the mother as well. Health communication is important to support good breastfeeding practices. However, communication through the health system alone is not sufficient enough to reach everyone who needs breastfeeding information. Social media could serve as an inexpensive way of receiving ...
Introduction: Social media are the collection of online communications channels dedicated to community- based input, interactions, content sharing and collaboration across people Elephant, (2011). Social media has become a routine way of life for most people. Students search for all kind of means to solve sexual challenges that they face. Most of them get their source of information through social media. Studies have shown that social media have an influence on sexual behaviors of young ...
ABSTRACT In this era of online communication and the proliferation of social media, traditional messaging and calling by using mobile phones have transformed into different practices. This has changed the lifestyles and communication strategies of many today including market women and introduced new and innovative use of the mobile phone aside from the traditional use of making and receiving calls. Mobile phone usage and the use of social media has become a popular trend among a large populat...
ABSTRACT This study aimed to identify the purpose and nature of interactivity on social media platforms using the Facebook pages of Marie Stopes Ghana (MSG), Planned Parenthood Association of Ghana (PPAG) and Alliance for Reproductive Health Rights (ARHR). The research combined qualitative content analysis (framework method) of the Facebook pages of MSG, PPAG and ARHR from 1st January 2017 – 30th June 2017, with in-depth interviews with the managers of the individual pages. The study found...
ABSTRACT The traditional conception of production, where companies were sole originators of products has opened up to emphasize consumer’ input in a process known as co-creation. As a communicationladen activity, co-creation interactions appear to have deepened as social media provide more opportunities for brand producers and their customers to meet and share ideas. This study sought to explore the ways in which social media is shaping co-creation interactions by small artisanal businesses...
ABSTRACT Introduction: Behaviours established during youthful and early adult life such as risky sexual behaviours (RSBs) have undesirable effects on the future wellbeing and overall health of adolescents and young adults. Engaging in risky sexual behaviours such as early sexual initiation, multiple partner sexual relationships, unprotected sex, and sex in exchange of money or gifts often lead to undesirable consequences such as contracting sexually transmitted diseases or having unintended ...