Abstract The student intends to clarify or rather look deeper into social media jokes and the usage of social media as a political battlefield in Zimbabwe and Africa as a whole. The study contributes significantly to the literature on the use of social media jokes in the lobbying of “counter hegemonic public spheres” or “Subaltern public spheres” Fraser (1992) in a bid to contribute to the practice of democracy in Zimbabwe. Unlike the western literature, this study serves to contribut...
ABSTRACT The Purpose of this study was to investigate the influence of collaborative technology such as social media influence on employee performance in the workplace. The research examines the positive and negative effects of social media on employee performance and its variables which include knowledge, skills, motivation and productivity and elaborate on the opportunities and threats for organisations that are presented by the use of social media in the workplace. The researcher was guide...
ABSTRACT Social media is an invaluable technological tool that facilitates the delivery of instruction in the 21st century higher education landscape. It caters for learners’ individual differences, enriches learning environments, encourages knowledge construction and permits learners to individualise their own learning making them independent learners. This thesis investigated the integration of Social Media (SM) platforms into higher education pedagogy in Ghana. It drew on two main theor...
ABSTRACT The growth of the Internet has changed the way newsrooms across the world operate. At the heart of the new developments is the growing presence of traditional media of newspaper, magazines, radio and television online. Media houses have formed digital divisions solely tasked with operating their websites and social media handles. This study sought to find out how this changing technology is changing how young adults access news and information. This study picked the journalism studen...
Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks (Ahlqvist 2003). Andreas Kaplan and Michael Haenlein define social media as ‘a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content (Kaplan 2010). Furthermore, social media depends on mobile and webbased techno...
ABSTRACT The study examines the kinds of posts CEOs share on social media and further investigates how the concepts of self-branding and corporate branding are enacted through the posts. This research, through the lens of Goffman’s Presentation of Self and the theory of identity construction, and anchored on a case study design interrogates Facebook and Twitter posts of two purposively selected CEOs. This study indicates that the selected CEOs share posts on governance, their personalities,...
ABSTRACT The traditional conception of production, where companies were sole originators of products has opened up to emphasize consumer’ input in a process known as co-creation. As a communicationladen activity, co-creation interactions appear to have deepened as social media provide more opportunities for brand producers and their customers to meet and share ideas. This study sought to explore the ways in which social media is shaping co-creation interactions by small artisanal businesses...
ABSTRACT Past studies have found that a firm which is socially responsible acknowledges that it exists and operates in a shared environment. This is characterised by a mutual impact of a firm’s relationships on a broad variety of stakeholders, who are affected by and can eventually affect the achievement of an organisation’s objectives. This study sought to investigate the effect of corporate social responsibility (CSR) practices on the performance of organizations in the media industry. ...
ABSTRACT The main purpose of the study was to assess the use of social media in recruitment and selection process in public institutions in Ghana, with particular reference to the Ghana Revenue Authority. The objectives of the study were to identify the social media tools used for recruitment and selection at the Ghana Revenue Authority, determine the benefits of using social media in the recruitment process, determine the challenges associates with using social media for recruitment. The tot...
ABSTRACT The study aimed at assessing on the use of social media in improving Tanzania‟s foreign relations, using Tanzania‟s Ministry of Foreign Affairs and East African Cooperation (TMFAEAC) as a case study. Objectively, the study determined the level of awareness among the employees of TMFAEAC on the use of social media for improving Tanzania foreign relations, identified the ways social media are used for political benefit for Tanzania foreign relations, explored the extent of use of ...
ABSTRACT Today, the ongoing debate surrounding social media and their national security threats has gained much scholarly attention given their far-reaching implications on the society in general and diplomacy in particular. Hence, the study primarily explored social media and national security as new frontiers of digital diplomacy in contemporary Ethiopia. This study followed a qualitative approach as study design on the basis of interpretative research paradigm. Since the topic is a littl...
ABSTRACT Introduction: Behaviours established during youthful and early adult life such as risky sexual behaviours (RSBs) have undesirable effects on the future wellbeing and overall health of adolescents and young adults. Engaging in risky sexual behaviours such as early sexual initiation, multiple partner sexual relationships, unprotected sex, and sex in exchange of money or gifts often lead to undesirable consequences such as contracting sexually transmitted diseases or having unintended ...
ABSTRACT The purpose of this study was to investigate the influence of using social media networks on students’ academic performance at the University of Dodoma. Specifically, the study was geared to investigate the extent to which the university students have knowledge on the use of social media in academic activities, examine the impacts of the use of social media on students’ academic performance and identify the strategies for enhancing the use of social media on students’ academic...
ABSTRACT Technology has made it easy for criminals to carry out their illegal activities. Communities are gradually becoming computer-generated where people no longer converge at physical locations to take decisions. The measure of crime in modern times signifies a substantial challenge to law enforcement agencies in Ghana. Social media tools such as Facebook, MySpace, Twitter, YouTube, and Instagram have made it extremely easy for any subscriber to share comments, pictures, and videos with...
ABSTRACT With the increase of people and usage of social media platforms intensification, so does the need for crisis management communication. This research focuses on how ZANU PF uses social media to control its Factional crisis post the Joyce Mujuru eras focusing on Twitter and Facebook as platforms for their public relations response to the political damaging series of events the party experienced from 2015-2016. Additionally, the study looks at how the social media users used Facebook an...