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THE EFFECTIVENESS OF MARKETING COMMUNICATION MIX IN CREATING AWARENESS OF A BRAND (A CASE STUDY OF UNILEVER NIGERIA PLC)

ABSTRACT   This study examined the effectiveness of marketing communication mix in creating awareness of a brand (A case study of Unilever Nigeria PLC). The study sought to know the effect of communication mix in marketing of a brand. (With particular reference on Advertising, personal selling, sales promotion, public relation, pair and exhibition) in creating awareness of a brand to consumers or public.  It was discovered that these marketing communication mix including publicity played a...

GENETIC ANALYSIS OF GRAIN YIELD AND OTHER TRAITS OF EARLY MATURING PROVITAMIN A- QUALITY PROTEIN MAIZE INBRED LINES UNDER DROUGHT AND LOW SOIL NITROGEN CONDITIONS

ABSTRACT Early maturing provitamin A (PVA) quality protein maize (QPM) hybrids with combined drought and low soil Nitrogen (low-N) tolerance are needed to address malnutrition and food insecurity problems in sub-Saharan Africa (SSA). In response to this need, PVA-QPM inbred lines with drought and low-N tolerant genetic backgrounds were developed through the concerted effort of the International Institute of Tropical Agriculture Maize Improvement Program (IITA-MIP) for hybrid development and c...

A Comparative Study of Salvation in Christianity And Eve Indigenous Religion in Ghana

ABSTRACT 1he study essentially demonstrated that the Christian missionaries and the early Eue clergy did not take cognizance of the Eue belief in God, (Mawu) the all embracing creator of humankind. This can be discerned in the manner and methods these early missionaries proclaimed Christ in Eueland. Their interpretation of salvation was far out of tune from that of the Eue. This may be explained by the fact that they failed and disregarded to reach out to the roots of Eue indigenous religious...

An Assessment of the Attitude, Knowledge and Practices on Sexually Transmitted Diseases/Infections Among Medical Students Studying at Kampala International University

ABSTRACTThe overall objective of this report is to study the predicaments of social and economic nature that schools located in Burunga sub-county Kiruhura district. This study was premised on objectives that included; Examination of the hindrances to excellent performance of learners. To investigate the likely causes of the perennial problems in Burunga sub-county Kiruhura district schools. To assess the effectiveness of the remedies so far put in place by relevant e...

Information Communication Technology (Ict) and the Teaching Learning Process a Selection of Six Secondary Schools in Mbale District, Uganda

ABSTRACT  Information Communication Technology (ICT) and the Teaching — Learning process, the topic of study, are bed partners requiring an extensive study, premised on three contexts: ICT as a pedagogical foundation, ICZT as a learning environment and ICT as a paradigm shift. The drive towards greater use of technology in education is aimed at modernizing schools and equipping the learners of today with skills that will make them able to use such technology in the workplace once they leav...

Management Of Funds in Lira District Local Government (Ldlg)

ABSTRACT Local Governments have been empowered by the Central Government in matters of development and financial management; Revenue collection and management has been characterized with many problems like unrealistic budgets due to lack of accurate data and updated revenue registers, poor and incomplete enumeration and assessment which has led to poor revenue collection and management and big revenue budget deficit. This study therefore seeks to determine the different sources of Revenue in ...

A Framework For Adoption Of Use Of Interactive White Board System In Distance Learning At Universities: The Case Study Of Kampala International University

Table of ContentsDeclaration iApproval iiAcknowledgements iiiTable of Contents ivList of Tables viiList of Figures viiiList of Abbreviations ixDefinition of Terms xAbstract xiCHAPTER ONE 1INTRODUCTION 11.0 Introduction 11.1 Background of the Study 11.2 Problem of Statement 11.3 Purpose of the study 21.4 Objectives of the study 21.4.1 General Objectives 21.4.2 Specific Objectives 21.5 Research Questions 21.6 Scope of the study 21.7 Significance of the Study 31.8 Conceptual framework 3CHAPTER T...

TOWN AND GOWN: A THREE-LEGGED -:25 CREATIVE ARTS CURRICULUM 7G. IN UNIVERSITY OF LAGOS

ABSTRACT Chancellor Sir, the primary function of a University Professor, in my opinion, is teaching. However, in order to teach effectively, the Professor ought to conduct series of research. Furthermore, the basis of good teaching is the designing of an appropriate and sound curriculum. In most of the time spent in my academic career, I have always devoted special attention to curriculum development. It is in view of this that I have decided to discuss the uniqueness of the University of Lag...

WOMEN EMPOWERMENT IN NIGERIAN POLITICS: (CASE STUDY OF UDI LOCAL GOVERNMENT AREA)

Abstract This study or research on women empowerment in Nigerian politics is divided into five (5) chapters. The first chapter is on the topic that deals with the introductory part of the study by providing a comprehensive historical background to the study, identifying the major problems, grapples with the review of relevant literatures and the methodological issues involved in the research process. Chapter two (2) highlights the relationship between politics and women participation in Niger...

IMPROVING EMPLOYEE PERFORMANCE AND MORALE THROUGH EFFECTIVE COMMUNICATION (A CASE STUDY OF ENUGU STATE WATER CORPORATION).

ABSTRACT  The major purpose of this  study was to determine if the nature of communication Enugu State Water Cooperation had a significant Influence on the workers morale and work performance.  It was  also aimed at assessing the  quality of communication within  Enugu State  water cooperation (ENSWC). Identifying the major channels / media of major barriers to effective communication.  The sample for the study  include 100 respondents randomly selected from the three Directorates o...

ORGANIZATION STRUCTURE AS A TOOL FOR EFFECTIVE MANAGEMENT (A CASE STUDY OF INSTITUTE MANAGEMENT AND TECHNOLOGY) ENUGU

INTRODUCTION  Every organization is made up of human and physical resources. The resources are bought together in order to accomplish these objectives, tasks must be identified, the tools and technology required must be provided and a structure of relationships must be created. It is the sole function of management to determine the best structure that will optimizes the utilization of the resources.   Thus organization is a means of achieving the best result from concerted effort, organiza...

IMPACT OF MICROFINANCE SERVICES AND WOMEN'S ECONOMIC EMPOWERMENT; A CASE OF PRIDE MICROFINANCE LTD.KAMPALA,UGANDA

TABLE OF CONTENTSDECLARATION .............................................................................................................................. iAPPROVAL........................................................................................ ............. . .. 11DEDICATION ................................................................................................................................ iiiACKNOWLEDGEMENTS .................................................................

THE EFFECTIVE STRATEGIES FOR MARKETING TELEPHONE SERVICES WITH PARTICULAR FOCUS ON NITEL PLC

INTRODUCTION 1.1BACKGROUND OF THE STUDY Prior to independence, the provision of telecommunications facilities in this country was restricted mainly to government businesses, for enforcement of law and order and administration of the country together with a few ones of commercial and industrial purposes. The telephone network consisted of about 121 (one hundred and twenty one) telephone exchanges of which 116 (one hundred and sixteen) were magnetic/manual telephone exchange and the remaining 5...

Le Père Goriot De Balzac Et La France Du Xixe Siècle

Honoré de Balzac est un écrivain français de la première moitié du XIXeme siècle. Il est le fils de Bernard-François Balssa et d’Anne-Charlotte Sallombier. Il est né à Tours le 20 mai 1799 et est décédé à Paris le 18 août 1850. Il est considéré comme un des plus grands écrivains français, et comme le maître incontesté du roman réaliste. Balzac est certainement devenu, avec Molière et Hugo, l’écrivain le plus représentatif de la littérature française dans ce qu’...

ORGANIZATION STRUCTURE AS A TOOL FOR EFFECTIVE MANAGEMENT (A CASE STUDY OF INSTITUTE MANAGEMENT AND TECHNOLOGY) ENUGU

1.1INTRODUCTION  Every organization is made up of human and physical resources. The resources are bought together in order to accomplish these objectives, tasks must be identified, the tools and technology required must be provided and a structure of relationships must be created. It is the sole function of management to determine the best structure that will optimizes the utilization of the resources.  Thus organization is a means of achieving the best result from concerted effort, organiz...


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