ABSTRACT By utilizing electronic media and social networks, the ways of conducting businesses are rapidly changing and evolving. New business opportunities are emerging due to elimination of geographical barriers and the clientele being reached varies in age, culture and fmancial capability. With the growth of social media networks, most people tend to access their profiles in their work area networks. Social networks enable a business to be where the customers are. The sites rely on the reg...
ABSTRACT Social Media has become a good marketing and quality management tool for restaurants and other hospitality sectors. Restaurants continue to be a difficult place for entrepreneurs to explore business opportunities, but by understanding common challenges, owners may be able to develop unique strategies to increase their chances of success on maintaining customer relationship. The major aim of the study was to identify how acceptable social media is in creating restaurant employees and ...
ABSTRACT The main aim of this project was to investigate social media effects on the teaching learning process in secondary schools in Nyamira North, Nyamira County, Kenya. This is due to the revolutionizing aspect of social media on organizational performance. Many people including education stakeholders are using the social networking sites than ever before. In educational institutions, social media usage is influencing the students‟ examination performance. The objectives of this study w...
ABSTRACT This study investigated the influence of social media on sexual behavior of undergraduates in te,tiary institutions. The study focused on the activities undergraduates regarding the use social media platforms; the positive and negative influence of social media on undergraduates' sexual behavior and strategies to curb or eliminate the negative effects of social media. The population of the study constituted undergraduates students in three tertiary institutions in Ekiti state namely...
ABSTRACT The role of social media in success and development of artisan related activities cannot be over-emphasized. In this era of modern technology, providing means by which artisan can improve on their jobs and increase their profit is important. This is because active participation in social media activities among artisan can improve their business and create awareness on what they are producing to the general populace. This study is a descriptive study, both primary and secondary ...
ABSTRACT This project focused on the development of a social network based distance learning (elearning) system. Various existing distance learning programmes were thoroughly investigated and inherent problems identified. A more robust and better approach is proffered using the social network model. The unification of these systems will be made feasible by integrating social network such as skype and facebook with distance learning (e-learning) protocols. A video based Learning Manageme...
Investigation of social media using social network theory is a new powerful tool that will aid and ease law enforcement agencies in multi-faceted ways in this ever evolving digital landscape. It is against this backdrop that this study focused on identifying and investigating selected individuals on Facebook and Twitter social media platforms. In particular, selected respondents from University of Eldoret, Kibabii, Moi, Kisii and Rongo Universities were involved in the study. The objecti...
ABSTRACT The study examined AUN students’ awareness of the All Progressives Congress, APC,use of the social media in the 2015 Nigerian presidential election. The study sought to gauge how much AUN students know about APC’s use of the social media in the 2015 Nigerian presidential election. The study is anchored on two relevant theories: Media Dependency and Agenda-Setting theories. The researcher used survey method,with questionnaire as the instrument for data collection. The data gather...
ABSTRACT No studies have been conducted to determine Social Media Usage Pattern & Users Content among IDPs present in Jimeta-Yola, Adamawa State Nigeria. Therefore this study aims to enlighten the impact of Social Media Usage, its pattern and the kind of information being sought after by IDPs. 25 IDPs where interviewed oneon-one in Jimeta. Feedback from the interviews where carefully examined by the researcher using the Uses and Gratification Theory by Kartz, Blumber and Guvetich. The result...
ABSTRACT No studies have been conducted to determine Social Media Usage Pattern & Users Content among IDPs present in Jimeta-Yola, Adamawa State Nigeria. Therefore this study aims to enlighten the impact of Social Media Usage, its pattern and the kind of information being sought after by IDPs. 25 IDPs where interviewed oneon-one in Jimeta. Feedback from the interviews where carefully examined by the researcher using the Uses and Gratification Theory by Kartz, Blumber and Guvetich. The result...
The importance of social media in enhancing positive relationships between customers and business cannot be ignore since they offer new and innovative ways to communicate and network via the internet. Currently, there are various platforms provided by the social media networks such as Facebook, Google plus, LinkedIn, YouTube, Skype, WhatsApp and Twitter which are used as tools for marketing. Social media has opened a new perspective in the way business is conducted. Technology acceptance mod...
ABSTRACT The reading habit of secondary school students in Nigeria has been found to be on the decline. This trend can be traced to lack of library infrastructure and facilities in most schools and homes. This has raised concern among stakeholders and portends danger for the academic performance. Previous studies have focused more on home- and school-related factors with little emphasis on students-related factors such as selfesteem, peer influence and social media utilisation. This study...
The increasing advancement in technology is creating new opportunities that can be incorporated in learning especially in institutions of higher learning. Majority of stakeholders in the institutions of higher learning, preferably the lecturers and students possess smartphones and computers as well as active social media accounts. The increased usage of social media coupled with the necessity to interact with people all over other would is posing a challenge to integrate social media into lea...
Crime profiling helps law enforcement agencies understand, tackle and sometimes predict the next move by criminals. This can be achieved by monitoring and studying patterns and trends that have occurred in the past and continue to occur in the present. Social media platforms such as Facebook, Google Plus, Instagram, Reddit and in this case Twitter, have created platforms where people share views, opinions and emotions all the while influencing and informing others. This research set out with...
The high profits posted each year by one of the major mobile phone operators in Kenya is an indication of the high smart phones and data usage in the country. Further the highest percentage of this mobile data usage is on social media which includes facebook, twitter, whatsapp, instagram, snapchat and others. While a lot of organizations especially companies have leveraged on information shared on these platforms to improve on product and service delivery while fostering better customer servi...