ABSTRACT The research examines social media as an alternative public sphere. Special attention is paid to Facebook, a social networking site, which opened up online spaces for public dialogue on Bond notes, a surrogate currency in Zimbabwe, in 2016. Using The Herald Facebook Page as a case study, the research drew insights from a number of scholars on the notion of public sphere, among them Habermas and Fraser in order to study the extent and manner in which Zimbabweans’ use of Facebook to ...
ABSTRACT The increased use of social media in the corporate world has led public relations practitioners as well as academics to seek to understand how to better use them to communicate. Many studies have explored how social media is used by practitioners in other industries in the corporate domain but few have focused on the telecom industry. This study explores how telecommunications network operators in Ghana make use of social media as a public relations tool. Through a content analysis o...
ABSTRACT This study was undertaken to find out Enugu Residents Perception of New Media as a means of Communication. In this research work, some research questions were raised which included, if Enugu residents see media as a means of communication; what purpose do they use new media for; how credible is the new media and if new media is seen as an agent of social change. The study used the questionnaire to collect primary data, while secondary data was sourced from textbooks, journals, magaz...
ABSTRACT This study investigated how graduate students in the four Departments of Faculty of Foreign Languages Education and Communication (FFLEC) use new media technologies. The students were purposively sampled from the four Departments in FFLEC and interviewed. The study adopted the Unified Theory of Acceptance and Use of Technology (UTAUT) and Technology Appropriation Model to properly contextualize the research. The graduate students were of the view that the social connection provided...
Abstract The interests and concerns of people living in poverty are not sufficiently exposed by the media. Economic and market pressures on the media are tending to de-prioritize journalistic investigations and reporting on issues of social and public concern. Because the poor often do not constitute a viable market, issues of concern to them are increasingly and partially marginalized. New strategies, which address these issues and reinforce freedom of expression, need to be devised. Threat...
The study, examine public perception of social media contribution in the fight against corruption, the Idealistic theory, was used in this research study, as different philosophies of scholars review ,is noted to make this research concrete , observed to examine , the public perception ,in Corruption, as news information is being neglected . the magic bullet theory, creates a strong effect in the media influence .The social media, has played an effective role ,in disseminating and eva...
ABSTRACT The study, examine public perception of social media contribution in the fight against corruption, the Idealistic theory, was used in this research study, as different philosophies of scholars review ,is noted to make this research concrete , observed to examine , the public perception ,in Corruption, as news information is being neglected . the magic bullet theory, creates a strong effect in the media influence .The social media, has played an effective role ,in disseminati...
ABSTRACT The main purpose of this study was to explore linguistic innovation, a case of selected posts by Namibian as expressed on social media platforms: Facebook, WhatsApp and Twitter. In addition, the study sought to identify the strategies of linguistic innovation and to examine the motivation behind this innovation. By assessing the extent that the innovated language deviates from standard English, the study was able to evaluate the distinction of the innovated language from “incorrec...
ABSTRACT This study adopts a mixed method approach to interrogate how social media is being used by individuals, both experts and non-experts in the promotion of diet and exercise. Using the social cognitive theory and the uses and gratifications theory as the theoretical framework, the study investigated how Ghanaians are using the Facebook and Instagram applications in their exercise and diet promotion behaviours. The objective of the study was to find out why people join these virtual comm...
The purpose of this study was to describe the perceived influence of gambling-related media promotions on students‟ behavioral intentions to indulge in gambling using United States International University-Africa as a case. The objectives of the study were; to determine how attitudes towards gambling related media promotions influence students‟ behavioral intention to indulge in gambling; to determine how social norms towards gambling related media influence student‟s behavioral intenti...
Abstract This research was carried out in NUDIPU in Kampala Uganda. The research examined how much the media covers the day to day activities of the disabled persons in society and media integration in their lifestyles. In handling the issue of disability, media has to be on the front line in highlighting the rights and concerns of PWDs. This includes fully participation in seminars, conferences and broadcasting their activities not only on world disability Day but through out the year their...
INTRODUCTION 1.1BACKGROUND OF THE STUDY The role which the mass media play in the day-to-day running and shaping of the society cannot be underestimated. The mass media, especially the electronic media, which include Radio, Television integrate the communal functions of the society: relating both the internal and external environment. This they do by re-creating, maintaining and reinforcing people, this means in their daily operations, the electronic media operate as essential tools for t...
ABSTRACT Young people hold the key to society's future. Their ambitions, goals and aspirations for peace, security, development and human rights are often in accord with those of society as a whole. Primarily. globalization and rapid advances in information and communication technology have arguably contributed to the emergence of a new global media-driven youth culture. These trends have each had an impact on young people's socialization and on youth activism and other forms of civic engage...
Abstract Sentiment analysis has proven to be one of the most challenging tasks in natural language processing (NLP). Many AI systems have been developed which can detect the polarity of a sentence (degree of positivity, neutrality or negativity). But more information such as the emotion of the author can be detected. Our task here is to build an artificial agent – or an AI system – that is capable of detecting polarity in a document as well as the emotion of the author. Generally speakin...
Abstract This thesis considers the role of community media in contemporary media policy developments of Anglophone Sub-Saharan Africa. The study is broadly located within the discourse on ‘shapers’ of media policy developments. The empirical materials draw upon various case studies of media regulation and community press and broadcasting media campaigns in South Africa, Ghana, and Nigeria. The case studies were conducted using mixed methods approach in a qualitative way. The methodologica...