ABSTRACT The study assessed the influence of social media on the voting behaviour of tertiary students in the Wa Municipality: Ghana‟s 2016 general elections in perspective. The agenda setting theory was adopted to serve as guidance for the study. Purposive and Simple random sampling techniques were employed in selecting the respondents for the study. In all 383 respondents were selected for the study. Tools employed for data collection were interview guide, questionnaire and Focus Group D...
ABSTRACT A lot has been done to show the socio-economic and political issues affecting the Southern and East African societies up to the present day through various forms of media. The aim of this study is interrogate the site of social media video clips as social commentary in Southern Africa and East Africa and the main objectives is to identify the themes as well as interrogate how the themes were effectively interrogated the other objectives was to identify the techniques used to convey...
ABSTRACT This study examines the impact of social networking sites on workplace productivity. Objectives of the study include: to examine the effect of social media on employees’ productivity; to identify the impact of using social media as a strategic communications tool on employee productivity and cost effectiveness; to identify the positive and the negative consequences of employees’ individual media use; to evaluate the potential benefits of social networking sites for business ...
TABLE OF CONTENTSDECLARATION iAPPROVAL IIDEDICATION IIIACKNOWLEDGEMENT IVTABLE OF CONTENTS VLIST OF TABLESLIST OF FIGURES IxLIST OF ACRONYMS xABSTRACT XICHAPTER ONE IINTRODUCTION 11.1 BACKGRoUND OF THE STUDY 11.2 STATEMENT OF PROBLEM 21.3 OBJECTIvES 31.3.1 General Objective 31.3.2 Specific Objectives 31.4 RESEARcH QUESTIONS 31.6 SCOPE OF STUDY 4CHAPTER TWO 5LITERATURE REVIEW 52.0 INTRODUCTION 52.1 MEDIA CONTENT AND ITS IMPACT ON AUDIENCES 52.2 MEDIA OWNERSHIP AND ITS INFLUENCE ON CONTENT PROD...
ABSTRACT Social media is a fusion of sociology and technology, transferring monologue into dialogue. The internet and its social platforms have been the most influential tools in staying connected with families and friends since their inception. People, especially the youth, are purposely and covertly connected with one another by sharing information among themselves about the latest trends, events and happenings via the social websites. This study explores the effects of social media ...
INTRODUCTION Jumai.com is a Nigerian electronic commerce form that provides services in a wide range around the country and across the country (Latchem, 2017). It is a licensed recognized online platform by the federal government which has impacted the general society and the business arena. Piloted research on the application and practice of information technology system in the organization in assisting strategies of the business shows that Jumia Nigeria associates its business proficiencies...
ABSTRACT The proposed system is a dynamic model of social media monitoring tool with sentiment analysis. Social media platforms contain a lot of data which might be considered ambiguous to businesses/organizations. Most organizations make use of social media platforms for advertisement as they reach a large crowd in a short period of time and are also more affordable compared to other options. Businesses find it difficult to have a clear vision/insight on how well their business has grown af...
TABLE OF CONTENTSDECLARATION iAPPROVAL iiDEDICATION iiiACKNOWLEDGEMENT ivTABLE OF CONTENTS vLIST OF TABLES viiiLIST OF FIGURES ixABSTRACT xCHAPTER ONE 11.0 Introduction 11.1 Background of the study1.2 Statement of the Problem 21.3 General purpose of study 21.3.1 Specific objectives 31.4 Research Questions 31.5 Scope of the study 31.5.1 Content scope 31.5.2 Geographical scope 31.6 Significance of the study 31.7 Conceptual Framework 4CHAPTER TWO 5LITERATURE REVIEW 52.0 Introduction 52.1 Impact ...
TABLE OF CONTENTSDECLARATION iAPPROVAL iiDEDICATION iiiACKNOWLEDGEMENT ivTABLE OF CONTENTS vCHAPTER ONE 11.0 Introduction 11.2 Statement of the problem 41.3 The purpose of the study 41.4 Specific objectives of the study 41.6 Scope of the study 41.6.1 Subject 41,6.2 Geographical scope 56.1. 3 Time Scope 51.7 Significance of the study 5CHAPTER TWO 7LITERATURE REIEW 72.0 Introduction 72.1 Social media 72.2 Television 82.3 Radio 82.1 contributions of social media on moral degeneration 102.2 Effec...
ABSTRACT The relationship between media coverage and corporate reputation is an essential phenomenon given its influence on perceptions among madiences. For instance, customers affiliate themselves with organizations with good reputations and regularly patronize their products and/or services. Past studies also indicate that the measure of organizational success is based on the attitudes and opinions of the public arising from media coverage of an organization's attributes. The purpose of thi...
ABSTRACT By utilizing electronic media and social networks, the ways of conducting businesses are rapidly changing and evolving. New business opportunities are emerging due to elimination of geographical barriers and the clientele being reached varies in age, culture and fmancial capability. With the growth of social media networks, most people tend to access their profiles in their work area networks. Social networks enable a business to be where the customers are. The sites rely on the reg...
It is observed that most young adults in the higher institutions of learning do not think about marriage but to have fun. This rationale necessitated this study. The work focused on the role of social media in determining the disposition of undergraduates towards sex. The study also explored how these undergraduates view marriage.
ABSTRACT The research examines role played by media during election periods. It has found out that between the two political parties ZANU PF & MDC-T both received fair coverage though from different sources. Party ZANU PF had its politics covered by the Herald and other state funded media outlets like ZBC. Thus however ZANU PF proved to have more coverage since it had privatized the media at the cost of improved independent/ private media which was being suppressed during this time. The resea...
ABSTRACTIn this study an attempt was made to examine whether there is social media impact on students academic performance in higher institution. A close ended questionnaire was administered to the students of Kwara State Polytechnic and University of Ilorin to elicit responses about impact of social media on their performance. The data obtain was analyzed using table some findings was formulated to direct the study were accepted.Thus, there is significant impact of social me...
vii ABSTRACT Since the 2007/008 Post-Election Violence (PEV),media coverage on political conflict has remained a complex yet intriguing issue to unbridle more especially on the Kenyan peace-building landscape .By and large, it has proved to be an elusive concept, globally, continentally, regionally, transnationally and locally. Many scholars have written on the effects media has on conflict situations in Africa particularly on how media fuels conflict. However, the literature on conflict and ...